COURSE #: Tech917

SECTION: 81

COURSE NAME: Analytical Marketing and CRM

INSTRUCTOR: Alok Choudhary

CASEPACK (YES or NO?) : yes

FIRST ASSIGNMENT: Reading for first session (from course packet)

·         “A Framework for Customer Relationship Management”, Russell S. Winer (California Management Review, Vol. 43, Summer 2001)

·         “CRM Done Right”, Darrell K. Rigby and Dianne Ledingham (Harvard Business Review, Nov 2004)

1.  TEXT  --   REQUIRED  or  RECOMMENDED?: No

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2.  TEXT  --   REQUIRED  or  RECOMMENDED?:

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COURSE #: TECH922

SECTION: 81

COURSE NAME:

Managing Portfolios and Projects

INSTRUCTOR:  MARK JEFFERY

CASEPACK :  YES

FIRST ASSIGNMENT:  None

1.  TEXT  --   REQUIRED  or  RECOMMENDED?: REQUIRED

AUTHOR: James P. Lewis

PUBLISHER: American Management Association

TITLE: Fundamentals of Project Management: Developing Core Competencies to Help Outperform the Competition

ED./DATE: Second Edition, The Worksmart Series, 2001, ISBN: 0-8144-7132-3

2. TEXT -- REQUIRED  or  RECOMMENDED?:

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COURSE #: MKTG465

SECTION:  81

COURSE NAME: Intro to New Products and Services

INSTRUCTOR:  James Conley

CASEPACK (YES or NO?) :  Yes

FIRST ASSIGNMENT: No

1.  TEXT  --   REQUIRED  or  RECOMMENDED?: Recommended

AUTHOR: Michael E. McGrath

PUBLISHER:   Butterworth-Henemann

TITLE: Setting the Pace in Product Development

ED./DATE:   1996

2.  TEXT  --   REQUIRED  or  RECOMMENDED?: 

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COURSE #: MKTG 468

SECTION:  61 & 81

COURSE NAME: Technology Marketing

INSTRUCTOR: Mohanbir Sawhney

CASEPACK (YES or NO?) :  Yes

FIRST ASSIGNMENT:  Please check the “courseinfo” page for first assignment

ATTENDANCE IN THE FIRST CLASS IS MANDATORY – NO EXCEPTIONS!

1.  TEXT  --   REQUIRED  or  RECOMMENDED?: No Text Required

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