| COURSE # 430 |
SECTION: 61 |
COURSE NAME: Marketing Management |
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| INSTRUCTOR: Elizabeth Stearns |
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| CASEPACK (YES or NO?): Yes |
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| FIRST ASSIGNMENT: Pre-course Readings (The following readings must be completed for the first class) 1. “The New Beetle” HBS# 9-501-023, Rev. June 26, 2002 2. “The Changing Role of Marketing in the Corporation” Fred Webster, Journal of Marketing, October 1992, 56 (4) Recommended Reading 3. Text Reading: Marketing Management or Marketing Framework - Chapter 1. Text: Recommended ; not required Kotler & Keller Marketing Management, 12th edition, Prentice Hall, 2006. This is a terrific reference book that you could easily use in the future. An alternative book that you might use for background is Kotler & Keller A Framework For Marketing Management 3rdEdition, which is a condensed version of the large 12th edition textbook. This would be suitable for someone who preferred more of a handbook. Attendance is mandatory for the first class meeting! |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Philip Kotler & Kevin Keller |
PUBLISHER: Prentice Hall |
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| TITLE: Marketing Management |
ED./DATE: 12th Edition, 2006 |
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| 2. TEXT -- REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Philip Kotler & Kevin Keller |
PUBLISHER: Prentice Hall, ISBN# 0-13-145258-4 |
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| TITLE: A Framework for Marketing Management |
ED./DATE: Third Edition |
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| COURSE #: 450 |
SECTION: 61 |
COURSE NAME: Research Methods in Marketing |
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| INSTRUCTOR: Professor Vincent R. Nijs |
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| FIRST CLASS ATTENDANCE: Mandatory |
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| FIRST ASSIGNMENT: Please read Chapter 1 of the textbook. |
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| CASEPACK (YES or NO?) : Y |
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| TEXT -- REQUIRED or RECOMMENDED?: Required |
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| AUTHOR: Aaker, Kumar, and Day |
PUBLISHER: John Wiley & Sons Inc. |
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| TITLE: Marketing Research (with SPSS Student Version) – ISBN 978-0-470-05076-7. You can get the book bundled with the SPSS Student Version at the Kellogg Bookstore. |
ED./DATE: 9th |
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| COURSE #: 450 |
SECTION: 62 |
COURSE NAME: Research Methods in Marketing |
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| INSTRUCTOR: Professor Vincent R. Nijs |
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| FIRST CLASS ATTENDANCE: Mandatory |
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| FIRST ASSIGNMENT: Please read Chapter 1 of the textbook. |
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| CASEPACK (YES or NO?) : Y |
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| TEXT -- REQUIRED or RECOMMENDED?: Required |
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| AUTHOR: Aaker, Kumar, and Day |
PUBLISHER: John Wiley & Sons Inc. |
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| TITLE: Marketing Research (with SPSS Student Version) – ISBN 978-0-470-05076-7. You can get the book bundled with the SPSS Student Version at the Kellogg Bookstore. |
ED./DATE: 9th |
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| COURSE #: 450 |
SECTION: 63 |
COURSE NAME: Research Methods in Marketing |
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| INSTRUCTOR: Karsten Hansen |
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| CASEPACK (YES or NO?) Yes |
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| FIRST ASSIGNMENT: Mandatory attendance required of the first day of class. |
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| 1. TEXT: RECOMMENDED |
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| AUTHOR: David A. Aaker, V. Kumar, George S. Day |
PUBLISHER: Wiley |
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| TITLE: Marketing Research |
ED./DATE: 9th to be carried by the bookstore. (Students may also use the 8th edition if they would like) |
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| COURSE #: 450 |
SECTION: 64 |
COURSE NAME: Research Methods in Marketing |
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| INSTRUCTOR: Karsten Hansen |
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| CASEPACK (YES or NO?) Yes |
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| FIRST ASSIGNMENT: Mandatory attendance required of the first day of class. |
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| 1. TEXT: RECOMMENDED |
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| AUTHOR: David A. Aaker, V. Kumar, George S. Day |
PUBLISHER: Wiley |
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| TITLE: Marketing Research |
ED./DATE; 9th to be carried by the bookstore. (Students may also use the 8th edition if they would like) |
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| COURSE #: 450 |
SECTION: 65 |
COURSE NAME: Research Methods in Marketing |
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| INSTRUCTOR: Peter Bouman |
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| CASEPACK (YES or NO?): Yes |
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| First Assignment: Please skim chapters 1-3 in the textbook and read “Cost Conscious Market Research” and “Backward Market Research” by Alan Andreasen. Attendance for the first class is mandatory. |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: Required |
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| AUTHOR: Naresh K. Malhotra |
PUBLISHER: Pearson-Prentice-Hall |
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| TITLE: Marketing Research: An Applied Orientation |
ED./DATE: 5th edition/2006 |
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| COURSE #: Marketing-451 |
SECTION: 61 |
COURSE NAME: Marketing Channels |
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| INSTRUCTOR: Eric Anderson |
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| CASEPACK (YES or NO?): Yes |
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| Mandatory First Class Attendance: No |
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| FIRST ASSIGNMENT: Buy the course packet. The assignment for the first class is in the syllabus. |
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| 1. TEXT -- Recommended |
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| AUTHOR: Anne T Coughlan / Erin Anderson Louis W. Stern / Adel I EL-Ansary |
PUBLISHER: Pearson Education, Inc. |
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| TITLE: Marketing Channels |
ED./DATE: 7th edition |
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| 2. TEXT -- REQUIRED or RECOMMENDED? |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| COURSE #: Marketing-451 |
SECTION: 62 |
COURSE NAME: Marketing Channels |
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| INSTRUCTOR: Eric Anderson |
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| CASEPACK (YES or NO?): Yes |
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| Mandatory First Class Attendance: No |
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| FIRST ASSIGNMENT: Buy the course packet. The assignment for the first class is in the syllabus. |
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| 1. TEXT -- Recommended |
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| AUTHOR: Anne T Coughlan / Erin Anderson Louis W. Stern / Adel I EL-Ansary |
PUBLISHER: Pearson Education, Inc. |
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| TITLE: Marketing Channels |
ED./DATE: 7th edition |
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| 2. TEXT -- REQUIRED or RECOMMENDED? |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| COURSE #: 454 |
SECTION: 61 |
COURSE NAME: Advertising Strategy |
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| INSTRUCTOR: Derek Rucker |
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| CASEPACK (YES or NO?): YES |
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| FIRST ASSIGNMENT: First Class is Mandatory Read Modules 1-3 in the packet The packet containing the material for the course is available at the bookstore under Marketing 454. With exceptions noted below, this material may be read after class. The first class examines the challenges faced in developing effective advertising. To assess these challenges, I use contemporary and classic cases. This discussion offers a rationale for the analysis that follows during the remainder of the quarter. In preparation for class, please read the following materials carefully.*These cases will also be available at the course website in case you do not have had a chance to pickup the course packet before the first class.* 7UP. Read the 7UP case in Module 2 and be able to discuss the following questions: · Examine the consumer data reported in the 7UP case. What is 7UP’s frame of reference implied by these data? · How might this frame of reference be altered so that 7UP competes more directly with Coke and Pepsi? · What is 7UP’s point of difference? · Should a brand’s frame of reference or point of difference be established first? Hallmark Cards. Read the Hallmark case in Module 3 and be able to discuss the following questions: · Assess the Hall of Fame advertising by reviewing the Neighbor, Old Friends and Dance Card spots. · Who is the target for each of these ads? · What brand position does Hallmark advertising imply? · Should Hallmark advertising continue to focus on Hall of Fame spots or should it feature the branding spots? ·
What advertising should
Hallmark air in · What response should Hallmark have to the inroads made by price brands? · What is the role of Hallmark’s on-line business in marketing the brand? TELL ME ABOUT YOURSELF: Finally, please go to the website below
so I can learn a little more about you and your interest. (Please submit this information by March 23rd, 2007) |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: NONE |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| COURSE #: 454 |
SECTION: 62 |
COURSE NAME: Advertising Strategy |
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| INSTRUCTOR: Derek Rucker |
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| CASEPACK (YES or NO?): YES |
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| FIRST ASSIGNMENT: First Class is Mandatory Read Modules 1-3 in the packet The packet containing the material for the course is available at the bookstore under Marketing 454. With exceptions noted below, this material may be read after class. The first class examines the challenges faced in developing effective advertising. To assess these challenges, I use contemporary and classic cases. This discussion offers a rationale for the analysis that follows during the remainder of the quarter. In preparation for class, please read the following materials carefully.*These cases will also be available at the course website in case you do not have had a chance to pickup the course packet before the first class.* 7UP. Read the 7UP case in Module 2 and be able to discuss the following questions: · Examine the consumer data reported in the 7UP case. What is 7UP’s frame of reference implied by these data? · How might this frame of reference be altered so that 7UP competes more directly with Coke and Pepsi? · What is 7UP’s point of difference? · Should a brand’s frame of reference or point of difference be established first? Hallmark Cards. Read the Hallmark case in Module 3 and be able to discuss the following questions: · Assess the Hall of Fame advertising by reviewing the Neighbor, Old Friends and Dance Card spots. · Who is the target for each of these ads? · What brand position does Hallmark advertising imply? · Should Hallmark advertising continue to focus on Hall of Fame spots or should it feature the branding spots? ·
What advertising should
Hallmark air in · What response should Hallmark have to the inroads made by price brands? · What is the role of Hallmark’s on-line business in marketing the brand? TELL ME ABOUT YOURSELF: Finally, please go to the website below
so I can learn a little more about you and your interest. (Please submit this information by March 23rd, 2007) |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: NONE |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| COURSE #: 465 |
SECTION: 61 |
COURSE NAME: Intro New Product/Service |
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| INSTRUCTOR: Andrew Razeghi |
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| CASEPACK (YES or NO?): Yes |
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| FIRST CLASS ASSIGNMENT: Bring your favorite new product to class (i.e., new product is defined as an idea introduced within the last 5 years). This new idea could also be a service. If it is a service and/or for other reasons you are unable to bring the actual item to class, be prepared to explain why the product or service is among your favorite new ideas. |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: RECOMMENDED |
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| AUTHOR: Andrew Razeghi |
PUBLISHER: Jossey-Bass |
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| TITLE: Hope: How Triumphant Leaders Create the Future |
ED./DATE: First Edition/ 2006 |
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| COURSE #: MKTG465 |
SECTION: 81 |
COURSE NAME: Intro to New Products and Services |
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| INSTRUCTOR: James Conley |
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| CASEPACK (YES or NO?) : Yes |
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| FIRST ASSIGNMENT: No |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: Recommended |
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| AUTHOR: Michael E. McGrath |
PUBLISHER: Butterworth-Henemann |
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| TITLE: Setting the Pace in Product Development |
ED./DATE: 1996 |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| COURSE #: 466 |
SECTION: 61 |
COURSE NAME: Marketing Strategy |
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| INSTRUCTOR: Tim Calkins |
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| CASEPACK (YES or NO?): Yes |
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| FIRST ASSIGNMENT: Read Markstrat Online Student Handbook |
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| 1. TEXT: REQUIRED |
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| AUTHOR: Larreche and Gatignon |
PUBLISHER: StratX |
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| TITLE: Markstrat Online Student Handbook |
ED./DATE: 2003 |
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| 2. TEXT: RECOMMENDED |
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| AUTHOR: Alice Tybout and Tim Calkins |
PUBLISHER: John Wiley and Sons |
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| TITLE: Kellogg on Branding |
ED./DATE: 2006 |
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| 3. TEXT: RECOMMENDED |
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| AUTHOR: Walker, Boyd, Mullins, & Larreche |
PUBLISHER: McGraw-Hill |
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| TITLE: Marketing Strategy |
ED./DATE: Fifth Edition, 2006 |
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| COURSE #: 466 |
SECTION: 62 |
COURSE NAME: Marketing Strategy |
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| INSTRUCTOR: Tim Calkins |
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| CASEPACK (YES or NO?): Yes |
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| FIRST ASSIGNMENT: Read Markstrat Online Student Handbook |
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| 1. TEXT: REQUIRED |
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| AUTHOR: Larreche and Gatignon |
PUBLISHER: StratX |
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| TITLE: Markstrat Online Student Handbook |
ED./DATE: 2003 |
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| 2. TEXT: RECOMMENDED |
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| AUTHOR: Alice Tybout and Tim Calkins |
PUBLISHER: John Wiley and Sons |
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| TITLE: Kellogg on Branding |
ED./DATE: 2006 |
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| 3. TEXT: RECOMMENDED |
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| AUTHOR: Walker, Boyd, Mullins, & Larreche |
PUBLISHER: McGraw-Hill |
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| TITLE: Marketing Strategy |
ED./DATE: Fifth Edition, 2006 |
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| COURSE #: 466 |
SECTIONS: 63 |
COURSE NAME: Marketing Strategy |
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| INSTRUCTOR: Julie Hennessy |
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| CASEPACK (YES or NO?) Yes |
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| FIRST ASSIGNMENT: None Attendance for the first class is mandatory. |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Required |
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| AUTHOR: Larreche and Gatignon |
PUBLISHER: StratX |
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| TITLE: Markstrat Online Student Handbook |
ED./DATE: 2003 |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: None |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| COURSE #: 466 |
SECTIONS: 64 |
COURSE NAME: Marketing Strategy |
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| INSTRUCTOR: Julie Hennessy |
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| CASEPACK (YES or NO?) Yes |
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| FIRST ASSIGNMENT: None Attendance for the first class is mandatory. |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Required |
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| AUTHOR: Larreche and Gatignon |
PUBLISHER: StratX |
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| TITLE: Markstrat Online Student Handbook |
ED./DATE: 2003 |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: None |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| COURSE #: 467 |
SECTION: 81 |
COURSE NAME: International Marketing |
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| INSTRUCTOR: Phil Corse |
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| CASEPACK (YES or NO?) : Yes |
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| FIRST ASSIGNMENT: Attendance is MANDATORY for the first class meeting. Read Chapters 1 & 2…be prepared
to discuss: 1) The framework for assessing foreign markets, 2) How
Mary Kay Cosmetics qualified market potential in Read “Distance Still Matters” (HBR Article), read course syllabus and study HBR case “Go Global or No?” Four members of the class will be selected to role play the “advisors in this case in class. (All information is in the case packet.) Computers and other “communication devices” must be turned off during class. Food and beverages are permitted given the time of day. |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: REQUIRED |
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| AUTHOR: David Arnold |
PUBLISHER: Prentice-Hall |
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| TITLE: The Mirage of Global Markets |
ED./DATE: 2004 |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| COURSE #: MKTG 468 |
SECTION: 61 & 81 |
COURSE NAME: Technology Marketing |
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| INSTRUCTOR: Mohanbir Sawhney |
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| CASEPACK (YES or NO?) : Yes |
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| FIRST ASSIGNMENT: Please check the “courseinfo” page for first assignment ATTENDANCE IN THE FIRST CLASS IS MANDATORY – NO EXCEPTIONS! |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: No Text Required |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| COURSE #: 520-6 |
SECTION: 21 |
COURSE NAME: Ph.D. Seminar |
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| INSTRUCTOR: Robert Blattberg |
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| CASEPACK (YES or NO?) : None |
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| FIRST ASSIGNMENT: None |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: None |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| COURSE #: 520-7 |
SECTION: 21 |
COURSE NAME: Ph.D. Seminar |
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| INSTRUCTOR: Lakshman Krishnamurthi |
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| CASEPACK (YES or NO?) : None |
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| FIRST ASSIGNMENT: None |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: None |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| COURSE #: 913 |
SECTION: 81 |
COURSE NAME: Internet Marketing |
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| INSTRUCTOR: Patrick Duparcq |
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| CASEPACK: YES |
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| FIRST ASSIGNMENT: Attendance NOT REQUIRED of the first day of class. 1.
Patrick Duparcq, "Internet
Marketing, Chapter 01: Introduction", Forthcoming, September
2006, 22p. 2. Adrian J. Slywotzky; Clayton M. Christensen and Richard S. Tedlow; and Nicholas G. Carr. "The Future of Commerce", Harvard Business Review, Reprint ROOII2, Jan.-Feb. 2000, 9p. Familiarize yourself with the class website: http://www.kellogg.northwestern.edu/faculty/duparcq/i-marketing/syllabus |
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| 1. TEXT --NONE |
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| AUTHOR: |
PUBLISHER |
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ED./DATE: |
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| COURSE #: 914 |
SECTIONS: 61 |
COURSE NAME: Biomedical Marketing |
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| INSTRUCTOR: Tim Calkins |
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| CASEPACK (YES or NO?) Yes |
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| FIRST ASSIGNMENT: First Class is not Mandatory. |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Required |
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| AUTHOR: Atul Gawande |
PUBLISHER: Henry Holt and Company |
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| TITLE: Complications: A Surgeon’s Notes on an Imperfect Science |
ED./DATE: ISBN 0-312-42170-2 Copyright ©2002 |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: Required |
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| AUTHOR: Jamie Reidy |
PUBLISHER: Andrews McMeel Publishing |
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| TITLE: Hard Sell |
ED./DATE: ISBN 0-7407-5039-9 Copyright ©2005 |
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| COURSE #: 922 |
SECTION: 81 |
COURSE NAME: Adv. Marketing Practicum |
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| INSTRUCTOR: Bobby Calder |
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| CASEPACK (YES or NO?) : No |
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| FIRST ASSIGNMENT: First class is not mandatory. No first assignment. No books listed. |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| COURSE #: MEDM 431 |
SECTION: 81 |
COURSE NAME: Media Integrated Marketing |
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| INSTRUCTOR: Bobby Calder |
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| CASEPACK (YES or NO?): No |
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| Mandatory First Class Attendance: No |
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| FIRST ASSIGNMENT: None |
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| 1. TEXT -- Required |
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| AUTHOR: B Schmitt , D Rogers, K Vrotsos |
PUBLISHER: Financial Times/ Prentice Hall |
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| TITLE: There’s No Business That’s Not Show Business |
ED./DATE: June 2003 |
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| 2. TEXT -- REQUIRED |
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| AUTHOR: D Iacobucci , B Calder |
PUBLISHER: John Wiley & Sons |
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| TITLE: Kellogg on Integrated Marketing |
ED./DATE: 2003 |
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| 3. TEXT -- REQUIRED |
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| AUTHOR: M. Gladwell |
PUBLISHER: Paperback Abacus New Ed edition |
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| TITLE: The Tipping Point |
ED./DATE: Feb 14, 2002 |
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