| COURSE #: 430 |
SECTION: 71 |
COURSE NAME: Marketing Management |
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| INSTRUCTOR: Nidhi Agrawal |
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| CASEPACK (YES or NO?): Yes |
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| FIRST ASSIGNMENT: Attendance to first class is MANDATORY. Complete a student profile. It can be found posted on Blackboard. This should be completed before the first class. Read: “Putting the Customer First – Always.” “Basic Quantitative Analysis for Marketing,” “Defining Marketing Problems,” and “Pricing Predicament.” |
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| 1. TEXT REQUIRED or RECOMMENDED?: Recommended |
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| AUTHOR: Kotler, Philip and Kevin Lane Keller |
PUBLISHER: Prentice Hall |
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| TITLE: Marketing Management |
ED./DATE: 12th edition. |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
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| COURSE # 430 |
SECTION: 72 |
COURSE NAME: Marketing Management |
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| INSTRUCTOR: Elizabeth Stearns |
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| CASEPACK (YES or NO?): Yes |
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| FIRST ASSIGNMENT: Pre-course Readings (The following readings must be completed for the first class) 1. “The New Beetle” HBS# 9-501-023, Rev. June 26, 2002 2. “The Changing Role of Marketing in the Corporation” Fred Webster, Journal of Marketing, October 1992, 56 (4) Recommended Reading 3. Text Reading: Marketing Management or Marketing Framework – Chapter 1. Text: Recommended ; not required Kotler & Keller Marketing Management, 12th edition, Prentice Hall, 2006. This is a terrific reference book that you could easily use in the future. An alternative book that you might use for background is Kotler & Keller A Framework For Marketing Management 3rdEdition, which is a condensed version of the large 12th edition textbook. This would be suitable for someone who preferred more of a handbook. Attendance is mandatory for the first class meeting! |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Philip Kotler & Kevin Keller |
PUBLISHER: Prentice Hall |
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| TITLE: Marketing Management |
ED./DATE: 12th Edition, 2006 |
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| 2. TEXT -- REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Philip Kotler & Kevin Keller |
PUBLISHER: Prentice Hall, ISBN# 0-13-145258-4 |
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| TITLE: A Framework for Marketing Management |
ED./DATE: Third Edition |
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| COURSE #: 450 |
SECTION: 71 |
COURSE NAME: Research Methods in Marketing |
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| INSTRUCTOR: Professor Vincent R. Nijs |
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| FIRST CLASS ATTENDANCE: Mandatory |
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| FIRST ASSIGNMENT: Please read Chapters 1 & 3 of the textbook. Be prepared to discuss “Backward Market Research” by Andreasen. |
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| CASEPACK (YES or NO?) : Y |
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| TEXT -- REQUIRED or RECOMMENDED?: Required |
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| AUTHOR: Aaker, Kumar, and Day |
PUBLISHER: John Wiley & Sons Inc. |
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| TITLE: Marketing Research (with SPSS Student Version) – ISBN 978-0-470-05076-7. You can get the book bundled with the SPSS Student Version at the Kellogg Bookstore. |
ED./DATE: 9th |
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| COURSE #: Marketing 450 |
SECTION: 72 |
COURSE NAME: Research Methods in Marketing |
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| INSTRUCTOR: Yi Qian |
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| CASEPACK (YES or NO?) : Yes |
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| FIRST ASSIGNMENT: Please read Chapters 1 and 3 of the textbook and skim Chapter 2. Also skim “Cost Conscious Market Research” by Andreasen in the course packet. Be prepared to discuss “Backward Market Research” by Andreasen. Please prepare the South Delaware Coors Case and submit in the first class your individual shopping list for market research so you could make a recommendation to Larry Brownlow based on the market research data. The purchase order form is in your course packet. Attendance is mandatory for the first class meeting. |
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| 1. TEXT -- REQUIRED |
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| AUTHOR: Aaker, David A., Kumar, and George S. Day |
PUBLISHER: John Wiley and Sons Inc. |
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| TITLE: Marketing Research Software: SPSS student version 14.0 (usually bundled with the textbook) |
ED./DATE: 9th Edition , ISBN: 0-470-05076-4 |
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| COURSE #: 450 |
SECTION: 73 |
COURSE NAME: Research Methods in Marketing |
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| INSTRUCTOR: Peter Bouman |
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| CASEPACK (YES or NO?): Yes |
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| First Assignment: Please skim chapters 1-3 in the textbook and read “Cost Conscious Market Research” and “Backward Market Research” by Alan Andreasen. Attendance for the first class is mandatory. |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: Required |
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| AUTHOR: Naresh K. Malhotra |
PUBLISHER: Pearson-Prentice-Hall |
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| TITLE: Marketing Research: An Applied Orientation |
ED./DATE: 5th edition/2006 |
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| COURSE #: Marketing-451 |
SECTION: 71 |
COURSE NAME: Marketing Channels |
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| INSTRUCTOR: Eric Anderson |
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| CASEPACK (YES or NO?): Yes |
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| Mandatory First Class Attendance: No |
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| FIRST ASSIGNMENT: Buy the course packet. The assignment for the first class is in the syllabus. |
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| 1. TEXT -- Recommended |
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| AUTHOR: Anne T Coughlan / Erin Anderson Louis W. Stern / Adel I EL-Ansary |
PUBLISHER: Pearson Education, Inc. |
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| TITLE: Marketing Channels |
ED./DATE: 7th edition |
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| 2. TEXT -- REQUIRED or RECOMMENDED? |
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| COURSE #: 454 |
SECTION: 71 |
COURSE NAME: Advertising Strategy |
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| INSTRUCTOR: Mary O. Pearlman |
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| CASEPACK (YES or NO?): Yes |
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| First class attendance is MANDATORY, unless discussed and excused by Professor Pearlman. Contact Phone Numbers: 847-491-3522 or 847-920-9545. FIRST ASSIGNMENT: Please
read all of Module I (History of Advertising) excluding the SCHEDULE CHANGE: There will be no class held on Tuesday, March 27th.The first class of the quarter will be Tuesday, April 3rd. The make up class will be held on Friday, April 13th. PLEASE NOTE: There is a “No Laptop” policy in my class. |
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| 1. TEXT: None |
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| COURSE #: 466 |
SECTION: 71 |
COURSE NAME: Marketing Strategy |
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| INSTRUCTOR: Lakshman Krishnamurthi |
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| CASEPACK (YES or NO?) : Yes |
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| FIRST ASSIGNMENT: 1. Attendance is MANDATORY for the first TWO classes. 2. Read the material assigned for the first class meeting. 3. Please check the Marketing Department web page/Faculty & Research/Krishnamurthi/course/Marketing Strategy for any updates and blackboard later, after you register for my class. 4. First class meeting is on Tuesday, Marcy 27, 2007. |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: Required |
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| AUTHOR: Jean-Claude Larreche, Hubert Gatington, and Remi Triolet |
PUBLISHER: STRATX International |
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| TITLE: Markstrat Online (with software) |
ED./DATE: 2003 |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: Recommended |
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| AUTHOR: Walker, Boyd, Larreche, and Mullins |
PUBLISHER: Irwin |
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| TITLE: Marketing Strategy |
ED./DATE: 5th |
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