COURSE #:  MEDM 431

SECTION:  81

COURSE NAME:  Media Integrated Marketing

INSTRUCTOR:  Bobby Calder

CASEPACK (YES or NO?):  No

Mandatory First Class Attendance:  No

FIRST ASSIGNMENT:  None

1.  TEXT --  Required

AUTHOR:  B Schmitt , D Rogers, K Vrotsos

PUBLISHER:  Financial Times/ Prentice Hall

TITLE:  There’s No Business That’s Not Show Business

ED./DATE:  June 2003

2.  TEXT --   REQUIRED

AUTHOR:  D Iacobucci , B Calder

PUBLISHER:  John Wiley & Sons

TITLE:  Kellogg on Integrated Marketing

ED./DATE:  2003

3.  TEXT --   REQUIRED

AUTHOR:  M. Gladwell

PUBLISHER:  Paperback Abacus New Ed edition

TITLE:  The Tipping Point

ED./DATE:  Feb 14, 2002