FIRST ASSIGNMENT

"It’s important to form groups and discuss projects before the quarter begins. Even though the professor warns …. you only begin to realize how much work it takes to write a business plan at about week 8 … it provides an important (if painful at times) dose of reality."

"Insiders Guide to Kellogg Course” (Written For and By Students)

The key to maximum success in this course is the opportunity to write a complete Business Plan that 1) truly interests you and 2) teams people with mutual respect. However, time constraints mandate that these all-important team formations be accomplished very quickly.

For this reason:

1. Students who cannot attend the first class cannot take the course.

2. In the first class, each student with a team proposal should be prepared to explain the concept well and "sell" it effectively. In addition to planning a quick (five-minute maximum) presentation, visuals and handouts are encouraged.

Obviously, the earlier that work on team formation starts, the better for all concerned:

Each student is required to go to the

Course Blackboard / Communications / Discussion Boards

and follow the directions for Team Formation and Resumes/bios.

This should be done ASAP but no later than March 18th. If you wait until the last minute, you may not end up on your first choice team or your team may not be able to recruit enough team members. There are five people needed per team.

IS ATTENDANCE AT FIRST CLASS MANDATORY? (Yes or No): YES

1. TEXT - Required or Recommended?: no

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2. TEXT – Required or Recommended?:

COURSE #: ENTR 463-0	SECTION: 81	COURSE NAME: Successful Entrepreneurship
INSTRUCTOR: Lloyd E. Shefsky
CASEPACK (YES or NO?) : YES
FIRST ASSIGNMENT: Attendance at first class session is highly recommended. Read the Course Outline & Syllabus thoroughly (posted on the Blackboard System). I have kept the reading assignments relatively light, with the exception of the preparations for the first two classes. Read Entrepreneurs Are Made Not Born. I have arranged, at my own expense, for hardcover copies to be available to my students FREE. As soon as you have registered for this course, see my assistant in Jacobs Room 5228 to obtain your free copy. This reading will impact much of the coursework. It can and should be read by the second class, although doing so by the first class will prove helpful. Read the following in the Case Pack: Kamien, Morton I. "Entrepreneurship: What Is It?” Business Week Executive Briefing Service. 1994. Vol. VII, pp.1-24. Schumpeter, Joseph A. “The Process of Creative Destruction, Can Capitalism Survive?” Capitalism, Socialism, and Democracy. New York: Harper, 1975. Chapter 7, pp.81-86. Maccoby, Michael. “Narcissistic Leaders: The Incredible Pros, the Inevitable Cons.” Harvard Business Review. Jan-Feb 2000. pp. 2-10 [originally numbered 68-77]. Lovallo, Dan & Kahneman, Daniel. “Delusions of Success: How Optimism Undermines Executives Decisions.” Harvard Business Review. July 2003. pp. 1-9 [originally numbered 56-63]. Jobs, Steve. “Stay Hungry. Stay Foolish.” Fortune. September 5, 2005. pp. 31-32. Hoppough, Suzanne. “Sentimental Value.” Forbes. May 23, 2005. Vol. 175, Issue 11, pp. 1-2 [originally numbered 93-94]. Rosenbush, Steve. “Too Much Cash, Too Little Innovation; Tech giants are mostly returning money to investors or doing M&A deals.” BusinessWeek. July 18, 2005. pp. 80-81. Karlgaard, Rich. “Its the Entrepreneurs, Stupid.” Forbes. July 4, 2005. Vol. 176, Issue 1, p. 39. Houseberg, Denise. “No Fear.” Fortune Small Business. July-Aug 2005. p. 124. Stewart, Janet Kidd. “Entrepreneurs Long On Passion, Not Patience.” Chicago Tribune. August 14, 2005. Section 5, p. 6.
1. TEXT -- REQUIRED or RECOMMENDED?:
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2. TEXT -- REQUIRED or RECOMMENDED?:
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COURSE #: Entrepreneurship	SECTION: Entr-902-A	COURSE NAME: Entrepreneurial Selling: Skills and Strategies
INSTRUCTOR: Professor Cheryl Mayberry McKissack
CASEPACK (YES or NO?) : YES
FIRST ASSIGNMENT:
1. TEXT -- REQUIRED or RECOMMENDED?:
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TITLE:				ED./DATE:
2. TEXT -- REQUIRED or RECOMMENDED?:
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COURSE #: ENTR 903 B	SECTION: 81	COURSE NAME: Corporate Entrepreneurship
INSTRUCTOR: Professor Rob. C. Wolcott
CASEPACK (YES or NO?) : YES
FIRST ASSIGNMENT: Three articles due to be read prior to the first class meeting: The seven myths of innovation ‚ The Discipline of Innovation ƒ MIT Sloan Mgmt. Review, The 12 Different Ways for Companies to Innovate
1. TEXT -- REQUIRED or RECOMMENDED?: Yes
AUTHOR: Markides and Geroski			PUBLISHER: John Wiley & Son, Inc.
TITLE: Fast Second				ED./DATE:
2. TEXT -- REQUIRED or RECOMMENDED?:
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	COURSE #: ENTR (FINC) 926	SECTION: 81	COURSE NAME: HUMAN ELEMENT OF PRIVATE EQUITY
	INSTRUCTOR: WILLIAM SUTTER
	CASEPACK (YES or NO?) : YES
	FIRST ASSIGNMENT: YES
	1. TEXT -- REQUIRED or RECOMMENDED?: REQUIRED
	AUTHOR: ROBERT B CIALDINI				PUBLISHER: ALLY & BACON
	TITLE:INFLUENCE: Science and Practice (4^th Edition) Paperback						ED./DATE: 2001
	2. TEXT -- REQUIRED or RECOMMENDED?: REQUIRED
	AUTHOR: DENNIS CAREY & DAYTON OGDEN				PUBLISHER: Oxford University Press
	TITLE: THE HUMAN SIDE of M & A: How CEOS Leverage The Most Important Asset In Deal Making						ED/Date: 2004
	3. TEXT – REQUIRED or RECOMMENDED? REQUIRED
	AUTHOR: JIM CAMP			PUBLISHER:
	TITLE: START WITH NO…the negotiating tools that the press don’t want you to know / 1^st Edition					ED/Date: 2002
4. TEXT – REQUIRED OR RECOMMENDED? REQUIRED
AUTHOR: MALCOLM GLADWELL								PUBLISHER: LITTLE, BROWN AND COMPANY
TITLE: BLINK									ED/DATE: 2005
5. TEXT - REQUIRED or RECOMMENDED? REQUIRED
AUTHOR: CHIP HEATH & DAN HEATH								PUBLISHER: Random House
TITLE: MADE TO STICK									January 2007