COURSE #: 454

SECTION: 81

COURSE NAME: The Education Industry

INSTRUCTOR: Professor Michael Bakalis

CASEPACK (YES or NO?): Yes

FIRST ASSIGNMENT: First reading in case packet

1.  TEXT  --   REQUIRED  or  RECOMMENDED?: No

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TERM: Spring 06

COURSE #: SEEK 441

SECTION: 61-02

COURSE NAME:  STRAT MNGT in Nonmarket Environments

INSTRUCTOR:  Don Haider

IS THERE A CASE PACKET? (Yes or No): Yes

FIRST ASSIGNMENT:   Class 1: Introduction

The case of the potential regulation of tobacco companies by the FDA in the early 1990’s brings together a wide variety of stakeholders into a complex array of institutional arenas.  As such the case captures the full scope of the issues associated with stakeholder management along with the development of integrated market and non-market strategy and how this balance shifts over time.  We will begin with a review of SEEK #440A which provides the foundations for #441.  We will proceed to discuss the epic battle between the tobacco industry and anti-smoking advocates over the regulation of the future industry structure.

Reading:                BIE 1-17, 31-52, 66-82, 96-114 [review from BASE 910A]              

Kessler chapters 22, 27, 33 [in course reader]; Tobacco Suit in Smoke

Case:                      Tobacco Politics (A) [case packet]

  • Why has the Tobacco Industry been so successful?  What Changed? 
  • What is the FDA’s Kessler Strategy?  Tobacco response?
  • Why industry so profitable?  Strategies?

IS ATTENDANCE AT FIRST CLASS MANDATORY? (Yes or No):  Yes

1. TEXT - Required or Recommended?:  Required

AUTHOR:  David P Baron

PUBLISHER  Prentice Hall

TITLE:  Business and Its Environment

ED./DATE:  5th ed/ 2006

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COURSE #: SEEK 470

SECTION: 81

COURSE NAME: Public Policy Analysis for Managers

INSTRUCTOR: David Besanko and Therese McGuire

IS THERE A CASE PACKET? (Yes or No):YES

FIRST ASSIGNMENT: First Assignment (all readings except for the Gruber textbook are in the case packet):

A.     Please read the syllabus in the case packet and come to class prepared to ask any questions you have about it.

B.     Please complete the following readings: 

  1. Gruber, Jonathan, Public Finance and Public Policy, Chapters 1 and 2.
  2. “Tax Plan Could Raise Homeowners’ Costs,” New York Times (November 3, 2005), Section C, p. 1.
  3. “Tax Panel Report Draws Early Fire; Ideas Attack Cherished Deductions” Atlanta Journal-Constitution (November 2, 2005), p. 1C.
  4. “Retirees Must Weigh Company Coverage Against Medicare Plan,” New York Times (November 4, 2005), Section C, p. 1.
  5. “Golden Oldies: New Medicare Drug Benefit Sparks an Industry Land Grab,” Wall Street Journal (January 25, 2006), p. A1.
  6.  “No Child Left Behind? Hardly,” New York Times (May 1, 2005), Section 14CN, p1.
  7. “Now for the Good News: George Bush’s Education Reforms May Be Working,” The Economist (July 21, 2005).

C.     Please complete the following exercises (not to be turned in):

Gruber, Chapter 2: problems 2, 3, 11, 14.

For question 14, suppose that the price of a movie is equal to $5, $10, $15, $20, $25, and $30. For each movie price, find the utility maximizing combination of movies and day trips (For this part of the problem, it might be helpful to use “Solver” in Excel.) Then, draw a graph, with price of movies on the vertical axis and utility maximizing quantity of movies on the horizontal axis. What is the shape of this graph? What does this graph correspond to?

IS ATTENDANCE AT FIRST CLASS MANDATORY? (Yes or No): No

1. TEXT - Required or Recommended?: Required

AUTHOR: Gruber, Jonathan

PUBLISHER Worth

TITLE: Public Finance and Public Policy

ED./DATE: 2005

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