COURSE #: 

          MEDM 431

SECTION: 81

COURSE NAME:  Media and Integrated Marketing

INSTRUCTOR:  Bobby Calder

CASEPACK (YES or NO?):  No

FIRST ASSIGNMENT:  Attendance to First Class is NOT Mandatory.  

                                           No First Assignment

1.  TEXT  --   REQUIRED  or  RECOMMENDED?:  Required

AUTHOR:  Dawn Iacobucci and Bobby Calder (editors)

PUBLISHER:  John Wiley and Sons, Inc.

TITLE:  Kellogg on Integrated Marketing

ED./DATE:  2003

2.  TEXT  --   REQUIRED  or  RECOMMENDED?:  Required

AUTHOR:  Diller, Shedroff, Rhea

PUBLISHER:  New Riders Press

TITLE:  Making Meaning: How Successful Businesses
Deliver Meaningful Customer Experiences

ED./DATE:  December 21, 2005