COURSE #: IEMS 490

SECTION:

COURSE NAME: New Product Innovation

INSTRUCTOR: Hopp

CASEPACK (YES or NO?) : No

FIRST ASSIGNMENT: Form teams and identify three potentially attractive market spaces within the meta-domain of air travel.  Read Chapters 2-3 of Ulrich/Eppinger and come prepared to discuss new product development practices of your former employer(s).

1.  TEXT  --   REQUIRED  or  RECOMMENDED?: Recommended

AUTHOR: Karl Ulrich, Steven Eppinger

PUBLISHER: McGraw Hill

TITLE:

ED./DATE: Third 2004

2.  TEXT  --   REQUIRED  or  RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE: