Marketing Department
Spring Quarter 2005
| COURSE #: 430 |
SECTION: 81 |
COURSE NAME: Marketing Management |
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| INSTRUCTOR: Pierre Chandon |
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| CASEPACK (YES or NO?): Yes |
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| FIRST ASSIGNMENT: Buy the course pack, review the material for Week 1, check the website for additional information. Mandatory attendance for first class. |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: Required |
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| AUTHOR: Philip Kotler |
PUBLISHER: Prentice Hall |
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| TITLE: A Framework for Marketing Management |
ED./DATE: 2nd Edition, 2003 |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
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| COURSE #: 450 |
SECTION: 61 |
COURSE NAME: Research Methods in Marketing |
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| INSTRUCTOR: Vincent R. Nijs |
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| FIRST CLASS ATTENDANCE: Mandatory |
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| FIRST ASSIGNMENT: Please read Chapter 1 of the textbook. |
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| CASEPACK (YES or NO?) : Yes |
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| TEXT -- REQUIRED or RECOMMENDED?: Required |
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| AUTHOR: Aaker, Kumar, and Day |
PUBLISHER: John Wiley & Sons Inc. |
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| TITLE: Marketing Research (with SPSS Student Version) – ISBN 0-471-45885-6 |
ED./DATE: 8th |
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| COURSE #: 450 |
SECTION: 62 |
COURSE NAME: Research Methods in Marketing |
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| INSTRUCTOR: Vincent R. Nijs |
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| FIRST CLASS ATTENDANCE: Mandatory |
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| FIRST ASSIGNMENT: Please read Chapter 1 of the textbook. |
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| CASEPACK (YES or NO?) : Yes |
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| TEXT -- REQUIRED or RECOMMENDED?: Required |
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| AUTHOR: Aaker, Kumar, and Day |
PUBLISHER: John Wiley & Sons Inc. |
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| TITLE: Marketing Research (with SPSS Student Version) – ISBN 0-471-45885-6 |
ED./DATE: 8th |
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| COURSE #: 450 |
SECTION: 63 |
COURSE NAME: Research Methods in Marketing |
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| INSTRUCTOR: Robert Schieffer |
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| CASEPACK (YES or NO?) : Yes |
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| FIRST CLASS ASSIGNMENT: 1) Read Introduction of Customer Insight book 2) Read Lecture 1 Slides which are on Blackboard under Course Documents 3) Read Course Syllabus thoroughly 4) Review Chapter 1 of Recommended text (Essentials) 5) Review course roster and begin to form teams of 4-5 students for group assignments 6) Begin to think about a company sponsor, who needs customer input to make a Marketing decision, for your Marketing Research project. You should have several sponsors identified by the end of the first week of class. |
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| 1. TEXT: REQUIRED |
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| AUTHOR: Robert Schieffer |
PUBLISHER: Thompson Learning, Mason, Ohio |
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| TITLE: Customer Insight: Ten Key Insights You Need to Succeed |
ED./DATE: First edition, 2005 |
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| 2. TEXT: RECOMMENDED |
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| AUTHOR: Carl McDaniel and Roger Gates |
PUBLISHER: John Wiley and Sons |
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| TITLE: Marketing Research Essentials |
ED./DATE: Fourth edition, 2004 |
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| 3. TEXT: RECOMMENDED |
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| AUTHOR: Gerald Zaltman |
PUBLISHER: Harvard Business School Press |
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| TITLE: How Customers Think: Essential Insights into the Mind of the Market |
ED./DATE: First edition, 2003 |
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| COURSE #: 450 |
SECTION: 64 |
COURSE NAME: Research Methods in Marketing |
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| INSTRUCTOR: Robert Schieffer |
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| CASEPACK (YES or NO?) : Yes |
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| FIRST CLASS ASSIGNMENT: 7) Read Introduction of Customer Insight book 8) Read Lecture 1 Slides which are on Blackboard under Course Documents 9) Read Course Syllabus thoroughly 10) Review Chapter 1 of Recommended text (Essentials) 11) Review course roster and begin to form teams of 4-5 students for group assignments 12) Begin to think about a company sponsor, who needs customer input to make a Marketing decision, for your Marketing Research project. You should have several sponsors identified by the end of the first week of class. |
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| 1. TEXT: REQUIRED |
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| AUTHOR: Robert Schieffer |
PUBLISHER: Thompson Learning, Mason, Ohio |
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| TITLE: Customer Insight: Ten Key Insights You Need to Succeed |
ED./DATE: First edition, 2005 |
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| 2. TEXT: RECOMMENDED |
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| AUTHOR: Carl McDaniel and Roger Gates |
PUBLISHER: John Wiley and Sons |
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| TITLE: Marketing Research Essentials |
ED./DATE: Fourth edition, 2004 |
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| 3. TEXT: RECOMMENDED |
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| AUTHOR: Gerald Zaltman |
PUBLISHER: Harvard Business School Press |
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| TITLE: How Customers Think: Essential Insights into the Mind of the Market |
ED./DATE: First edition, 2003 |
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| COURSE #: 451 |
SECTION: 61 |
COURSE NAME: Marketing Channel Strategies |
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| INSTRUCTOR: Eric Anderson |
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| FIRST CLASS ATTENDANCE: Mandatory |
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| FIRST ASSIGNMENT: Buy the course packer. Read assigned articles in the syllabus. |
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| CASEPACK (YES or NO?) : Yes |
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| TEXT -- REQUIRED or RECOMMENDED?: Recommended |
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| AUTHOR: Coughlan, Anderson, Stern, El-Ansary |
PUBLISHER: Prentice Hall |
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| TITLE: Marketing Channels |
ED./DATE: 6th Edition |
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| COURSE #: 452 |
SECTION: 61 |
COURSE NAME: Culture, Consumption and Marketing |
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| INSTRUCTOR: John F. Sherry, Jr. |
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| CASEPACK (YES or NO?) Yes |
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| FIRST ASSIGNMENT: See syllabus in case packet or professor Sherry’s web site - http://www.kellogg.northwestern.edu/faculty/sherry/htm/courses/index.html |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Required |
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| AUTHOR: Brooks, David |
PUBLISHER: Simon & Schuster |
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| TITLE: Bobos in Paradise |
ED./DATE: 2000 (paperback) |
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| 2. TEXT -- REQUIRED or RECOMMENDED? Required |
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| AUTHOR: Friedman, Thomas |
PUBLISHER: Farrar, Straus & Giroux, (NY) |
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TITLE: The Lexus and the Olive Tree |
ED./DATE: 1999 (paperback) |
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| 3. TEXT – REQUIRED or RECOMMENDED? Required |
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AUTHOR: Howe, Neil and William Strauss |
PUBLISHER: Vintage (NY) |
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| TITLE : Millennials Rising |
ED./DATE: 2000 (paperback) |
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| 4: TEXT – REQUIRED or RECOMMENDED? Required |
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| AUTHOR: Twitchell, James |
PUBLISHER: Columbia University Press |
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| TITLE: Adcult |
ED./DATE: 1996 (paperback) |
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| 5. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Holt, Douglas |
PUBLISHER: HBS Press |
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| TITLE: How Brands Become Icons |
ED./DATE: 2004 |
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| 6. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Brooks, David |
PUBLISHER: Simon and Schuster |
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| TITLE: On Paradise Drive |
ED./DATE: 2004 |
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| 7. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Leland, John |
PUBLISHER: Harper Collins |
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| TITLE: Hip: The History |
ED./DATE: 2004 |
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| 8. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Johansson, Johny |
PUBLISHER: Ft Prentice Hall |
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| TITLE: In Your Face |
ED./DATE: 2004 |
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| 9. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Heath, Joseph and Andrew Potter |
PUBLISHER: Harper Collins |
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| TITLE: Nation of Rebels |
ED./DATE: 2004 |
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| 10. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Zaltman, Gerald |
PUBLISHER: HBS |
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| TITLE: How Customers Think |
ED./DATE: 2003 |
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| 11. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Thaler and Koval |
PUBLISHER: Currency Doubleday |
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| TITLE: Bang! |
ED./DATE: 2003 |
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| 12. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Klosterman |
PUBLISHER: Scribner |
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| TITLE: Sex, Drugs, and Cocoa Puffs |
ED./DATE: 2003 |
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| 13. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Bedburg, Scott |
PUBLISHER: Viking |
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| TITLE: A New Brand World |
ED./DATE: 2002 |
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| 14. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: McDonough, Williams and Michael Braungait |
PUBLISHER: North Point Press |
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| TITLE: Cradle to Cradle |
ED./DATE: 2002 (paperback) |
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| 15. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Matthews, Ryan and Watts Wacker |
PUBLISHER: Crown Business |
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| TITLE: The Deviant’s Advantage |
ED./DATE: 2002 |
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| COURSE #: 454 |
SECTION: 61 |
COURSE NAME: Advertising Strategy |
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| INSTRUCTOR: Mary Pearlman |
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| CASEPACK :YES |
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| FIRST ASSIGNMENT:
1. Please read all of Module I (History of Advertising) excluding the
2. First class attendance is mandatory unless discussed and excused by Prof. Pearlman 3. Contact Phone # 847 491 3522 or 847 920 9545) |
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| TEXT -- REQUIRED OR RECOMMENDED: NONE |
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| COURSE #: 466 |
SECTIONS: 61 |
COURSE NAME: Marketing Strategy |
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| INSTRUCTOR: Julie Hennessy |
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| CASEPACK (YES or NO?) Yes |
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| FIRST ASSIGNMENT: First class mandatory unless you’re excused by me first. Reading for first class: Carpenter, “Rewriting the Rules of the Marketing Game,” Financial Times. Shapiro, “What the Hell is ‘Market Oriented’? “ Harvard Business Review, 1998 Gouillart & Sturdivant, “Spend a day in the Life of Your Customers”, Harvard Business Review, 1994. |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Required |
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| AUTHOR: Larreche and Gatignon |
PUBLISHER Scientific |
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| TITLE: Markstrat3 |
ED./DATE: 3rd Edition, May 6, 1997 |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
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ED./DATE: |
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| COURSE #: 466 |
SECTIONS: 62 |
COURSE NAME: Marketing Strategy |
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| INSTRUCTOR: Julie Hennessy |
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| CASEPACK (YES or NO?) Yes |
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| FIRST ASSIGNMENT: First class mandatory unless you’re excused by me first. Reading for first class: Carpenter, “Rewriting the Rules of the Marketing Game,” Financial Times. Shapiro, “What the Hell is ‘Market Oriented’? “ Harvard Business Review, 1998 Gouillart & Sturdivant, “Spend a day in the Life of Your Customers”, Harvard Business Review, 1994. |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Required |
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| AUTHOR: Larreche and Gatignon |
PUBLISHER Scientific |
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| TITLE: Markstrat3 |
ED./DATE: 3rd Edition, May 6, 1997 |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
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ED./DATE: |
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| COURSE #: 466 |
SECTIONS: 63 |
COURSE NAME: Marketing Strategy |
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| INSTRUCTOR: Tim Calkins |
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| CASEPACK (YES or NO?) Yes |
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| FIRST ASSIGNMENT: |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Required |
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| AUTHOR: Larreche and Gatignon |
PUBLISHER Scientific |
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| TITLE: Markstrat3 |
ED./DATE: 1997 |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: Recommended |
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| AUTHOR: Walker, Boyd, Mullins, Larreche |
PUBLISHER: McGraw-Hill |
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| TITLE: Marketing Strategy |
ED./DATE: 4th edition |
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| COURSE #: 466 |
SECTIONS: 64 |
COURSE NAME: Marketing Strategy |
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| INSTRUCTOR: Tim Calkins |
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| CASEPACK (YES or NO?) Yes |
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| FIRST ASSIGNMENT: |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Required |
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| AUTHOR: Larreche and Gatignon |
PUBLISHER Scientific |
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| TITLE: Markstrat3 |
ED./DATE: 1997 |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: Recommended |
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| AUTHOR: Walker, Boyd, Mullins, Larreche |
PUBLISHER: McGraw-Hill |
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| TITLE: Marketing Strategy |
ED./DATE: 4th edition |
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| COURSE #: 467 |
SECTION: 91 |
COURSE NAME: INT MKT, Spring 2005 Evanston Campus |
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| INSTRUCTOR: Phillip Corse |
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| CASEPACK :YES |
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| FIRST ASSIGNMENT: Read GM* Chapters 1,2, 8 and HBR article in case packet: “Distance Still Matters” |
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| TEXT -- REQUIRED |
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| AUTHOR: David Arnold |
PUBLISHER: Prentice Hall |
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| TITLE: *The Mirage of Global Markets (GM) |
ED./DATE: 2004 |
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| First class attendance is mandatory. |
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| COURSE #: 520-8 |
SECTION: 21 |
COURSE NAME: Postmodern Consumer Research/Consumer Culture Theory |
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| INSTRUCTOR: John F. Sherry, Jr. |
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| CASEPACK (YES or NO?) Yes |
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| FIRST ASSIGNMENT: See syllabus in case packet or professor Sherry’s web site - http://www.kellogg.northwestern.edu/faculty/sherry/htm/courses/index.html |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Required |
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| AUTHOR: Norman Denzin |
PUBLISHER: Thousand Oaks |
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| TITLE: Interpretive Ethnographic Practices for the 21st Century |
ED./DATE: 1997 |
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| 2. TEXT -- REQUIRED or RECOMMENDED? Required |
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| AUTHOR: Sidney Levy |
PUBLISHER: Thousand Oaks |
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TITLE: Brands, Consumers, Symbols & Research |
ED./DATE: 1999 |
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| 3. TEXT – REQUIRED or RECOMMENDED? Recommended |
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AUTHOR: Brown and Sherry (eds.) |
PUBLISHER: M.E. Sharpe |
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| TITLE : Time, Space and the Market |
ED./DATE: 2003 |
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| 4. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Daniel Miller |
PUBLISHER: University of Chicago Press |
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| TITLE: The Dialectics of Shopping |
ED./DATE: 2001 |
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| 5. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Juliet Schor and Doug Holt (eds.) |
PUBLISHER: The New Press |
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| TITLE: The Consumer Society |
ED./DATE: 2000 |
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| 6. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Barbara Stern (ed) |
PUBLISHER: Routledge |
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| TITLE: Representing Consumers: Voices, Views and Visions |
ED./DATE: 1998 |
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| 8. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Miller Daniel (ed) |
PUBLISHER: Routledge |
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| TITLE: Acknowledging Consumption: A Review of New Studies |
ED./DATE: 1995 |
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| 9. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: John Sherry |
PUBLISHER: Sage, Thousand Oaks |
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| TITLE: Contemporary Marketing and Consumer Behavior |
ED./DATE: 1995 |
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| COURSE #: 913 |
SECTION: 81 |
COURSE NAME: Internet Marketing |
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| INSTRUCTOR: Patrick Duparcq |
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| CASEPACK (YES or NO?) Yes |
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| FIRST ASSIGNMENT: Readings (Included in Case Packet): 1. Adrian J. Slywotzky; Clayton M. Christensen and Richard S. Tedlow; and Nicholas G. Carr. "The Future of Commerce", Harvard Business Review, Reprint ROOII2, Jan.-Feb. 2000. 2. Patrick Duparcq, "Marketing in the Information Age", Chapter 1 in Internet Marketing (forthcoming), 2005, 14p. Assignment: Choose an industry of choice (other than PCs, CDs, or books) and illustrate how: (a) The rise of "choiceboards" is redistributing power within that industry. Compare 2 companies; one that successfully controls consumer choiceboards, another that doesn't. (b) Indicate how in the distribution of products or services in your chosen industry the "patterns of disruption" concept applies. First class attendance is mandatory. |
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| 1. TEXT -- NONE |
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| COURSE #: MEDM 431 |
SECTION: 81 |
COURSE NAME: Media and Integrated Marketing |
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| INSTRUCTOR: Bobby Calder |
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| FIRST CLASS ATTENDANCE: Not Mandatory |
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| FIRST ASSIGNMENT: No First Assignment |
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| CASEPACK (YES or NO?) : Y |
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| TEXT -- REQUIRED or RECOMMENDED?: Required |
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| AUTHOR: Mark Tungate |
PUBLISHER: Kogan Page |
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| TITLE: Media Monoliths |
ED./DATE: 2004 |
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| TEXT -- REQUIRED or RECOMMENDED?: Required |
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| AUTHOR: Dawn Iacobucci and Bobby Calder |
PUBLISHER: John Wiley |
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| TITLE: Kellogg on Integrated Marketing |
ED./DATE: 2002 |
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| COURSE #: 950 |
SECTION: 91 |
COURSE NAME: Marketing for the Future |
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| INSTRUCTOR: Dipak Jain and Robert Palmatier |
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| CASEPACK (YES or NO?) : Yes |
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| FIRST ASSIGNMENT: 1) Please read articles assigned for first class from the course pack. 2) First class is Mandatory. |
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| 1. TEXT RECOMMENDED |
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| AUTHOR: Dawn Iacobucci, editor |
PUBLISHER: John Wiley and Son |
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| TITLE: Kellogg on Marketing |
ED./DATE: October 2000 |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
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