Marketing Department
Spring Quarter 2005
| COURSE #: 430 |
SECTION: 71 |
COURSE NAME: Marketing Management |
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| INSTRUCTOR: Pierre Chandon |
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| CASEPACK (YES or NO?): Yes |
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| FIRST ASSIGNMENT: Buy the course pack, review the material for Week 1, check the website for additional information. Mandatory attendance for first class. |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: Required |
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| AUTHOR: Philip Kotler |
PUBLISHER: Prentice Hall |
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| TITLE: A Framework for Marketing Management |
ED./DATE: 2nd Edition, 2003 |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
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| COURSE # 430 |
SECTION: 72 |
COURSE NAME: Marketing Management |
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| INSTRUCTOR: Prof. Elizabeth Stearns |
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| CASEPACK (YES or NO?): Yes |
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| FIRST ASSIGNMENT:Pre-course Readings (The following readings must be completed for the first class) 1. “The Changing Role of Marketing in the Corporation” Webster, Journal of Marketing, October 1992, 56 (4) 2. “Bringing Discipline to Strategy”, by Kevin P. Coyne and Somu Subramaniam, The McKinsey Quarterly, 1996 3. “The New Beetle” HBS# 9-501-023, Rev. June 26, 2002 4. Text Reading: Marketing Management or Marketing Framework – chapter 1. Text: Required—but you have a choice! Kotler, Marketing Management, 11th edition, Prentice Hall, 2003. This is a terrific reference book that you could easily use in the future. An alternative book that you might use for background is Kotler’s A Framework For Marketing Management 2nd Edition, which is a condensed version of the 11th edition textbook. This would be suitable for someone who preferred more of a handbook. Attendance is mandatory for the first class meeting! |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Required Students have a choice of buying either of Philip Kotler's text book "Marketing Management" or " A framework for Marketing Management" . Only one book is required. |
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| AUTHOR: Philip Kotler |
PUBLISHER: Prentice Hall |
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| TITLE: Marketing Management |
ED./DATE: 11th Edition, May 2002 |
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| 2. TEXT -- REQUIRED or RECOMMENDED? Required Students have a choice of buying either of Philip Kotler's text book "Marketing Management" or " A framework for Marketing Management" . Only one book is required. |
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| AUTHOR: Philip Kotler |
PUBLISHER: Prentice Hall, ISBN# 0-13-100117-5 |
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| TITLE: A Framework for Marketing Management |
ED./DATE: Second Edition |
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| COURSE #: 450 |
SECTION: 71 |
COURSE NAME: Research Methods in Marketing |
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| INSTRUCTOR: Vincent R. Nijs |
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| FIRST CLASS ATTENDANCE: Mandatory |
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| FIRST ASSIGNMENT: Please read Chapter 1 & 3 of the textbook. Be prepared to discuss “Backward Market Research” by Andreasen. |
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| CASEPACK (YES or NO?) : Yes |
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| TEXT -- REQUIRED or RECOMMENDED?: Required |
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| AUTHOR: Aaker, Kumar, and Day |
PUBLISHER: John Wiley & Sons Inc. |
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| TITLE: Marketing Research (with SPSS Student Version) – ISBN 0-471-45885-6 |
ED./DATE: 8th |
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| COURSE #: 450 |
SECTION: 72 |
COURSE NAME: Research Methods in Marketing |
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| INSTRUCTOR: Peter Bouman |
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| CASEPACK (YES or NO?) : Yes |
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| FIRST ASSIGNMENT: Attendance is MANDATORY for the first class. Please skim chapters 1-3 in the textbook and read “Cost Conscious Marketing Research” and “Backward Market Research” by Alan Andreasen |
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| 1. TEXT: REQUIRED |
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| AUTHOR: Naresh K. Malhotra |
PUBLISHER: Pearson-Prentice Hall |
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| TITLE: Marketing Research: An Applied Orientation |
ED./DATE: 4th Edition, 2004 |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
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| COURSE #: 451 |
SECTION: 71 |
COURSE NAME: Marketing Channel Strategies |
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| INSTRUCTOR: Eric Anderson |
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| FIRST CLASS ATTENDANCE: Mandatory |
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| FIRST ASSIGNMENT: Buy the course packer. Read assigned articles in the syllabus. |
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| CASEPACK (YES or NO?) : Yes |
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| TEXT -- REQUIRED or RECOMMENDED?: Recommended |
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| AUTHOR: Coughlan, Anderson, Stern, El-Ansary |
PUBLISHER: Prentice Hall |
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| TITLE: Marketing Channels |
ED./DATE: 6th Edition |
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| COURSE #: 452 |
SECTION: 71 |
COURSE NAME: Culture, Consumption and Marketing |
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| INSTRUCTOR: John F. Sherry, Jr. |
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| CASEPACK (YES or NO?) Yes |
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| FIRST ASSIGNMENT: See syllabus in case packet or professor Sherry’s web site - http://www.kellogg.northwestern.edu/faculty/sherry/htm/courses/index.html |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Required |
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| AUTHOR: Brooks, David |
PUBLISHER: Simon & Schuster |
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| TITLE: Bobos in Paradise |
ED./DATE: 2000 (paperback) |
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| 2. TEXT -- REQUIRED or RECOMMENDED? Required |
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| AUTHOR: Friedman, Thomas |
PUBLISHER: Farrar, Straus & Giroux, (NY) |
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TITLE: The Lexus and the Olive Tree |
ED./DATE: 1999 (paperback) |
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| 3. TEXT – REQUIRED or RECOMMENDED? Required |
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AUTHOR: Howe, Neil and William Strauss |
PUBLISHER: Vintage (NY) |
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| TITLE : Millennials Rising |
ED./DATE: 2000 (paperback) |
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| 4: TEXT – REQUIRED or RECOMMENDED? Required |
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| AUTHOR: Twitchell, James |
PUBLISHER: Columbia University Press |
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| TITLE: Adcult |
ED./DATE: 1996 (paperback) |
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| 5. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Holt, Douglas |
PUBLISHER: HBS Press |
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| TITLE: How Brands Become Icons |
ED./DATE: 2004 |
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| 6. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Brooks, David |
PUBLISHER: Simon and Schuster |
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| TITLE: On Paradise Drive |
ED./DATE: 2004 |
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| 7. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Leland, John |
PUBLISHER: Harper Collins |
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| TITLE: Hip: The History |
ED./DATE: 2004 |
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| 8. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Johansson, Johny |
PUBLISHER: Ft Prentice Hall |
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| TITLE: In Your Face |
ED./DATE: 2004 |
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| 9. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Heath, Joseph and Andrew Potter |
PUBLISHER: Harper Collins |
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| TITLE: Nation of Rebels |
ED./DATE: 2004 |
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| 10. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Zaltman, Gerald |
PUBLISHER: HBS |
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| TITLE: How Customers Think |
ED./DATE: 2003 |
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| 11. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Thaler and Koval |
PUBLISHER: Currency Doubleday |
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| TITLE: Bang! |
ED./DATE: 2003 |
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| 12. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Klosterman |
PUBLISHER: Scribner |
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| TITLE: Sex, Drugs, and Cocoa Puffs |
ED./DATE: 2003 |
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| 13. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Bedburg, Scott |
PUBLISHER: Viking |
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| TITLE: A New Brand World |
ED./DATE: 2002 |
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| 14. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: McDonough, Williams and Michael Braungait |
PUBLISHER: North Point Press |
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| TITLE: Cradle to Cradle |
ED./DATE: 2002 (paperback) |
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| 15. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Matthews, Ryan and Watts Wacker |
PUBLISHER: Crown Business |
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| TITLE: The Deviant’s Advantage |
ED./DATE: 2002 |
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| COURSE #: 465 |
SECTION: 71 |
COURSE NAME: Introduction of New Products and Services |
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| INSTRUCTOR: Andrew J. Razeghi |
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| CASEPACK (YES or NO?) : Yes |
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| FIRST ASSIGNMENT: 1) Review and familiarize yourself with the course syllabus 2) Read Chapters 2, 3, and 14 in the text (New Products Management, 7th Edition, 2003) *Attendance at the first class session is MANDATORY (teams will be assigned). |
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| 1. TEXT -- REQUIRED |
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| AUTHOR: C. Merle Crawford; C. Anthony Di Benedetto |
PUBLISHER: McGraw-Hill |
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| TITLE: New Products Management |
ED./DATE: 7th Edition, 2003 |
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| COURSE #: 466 |
SECTION: 71 |
COURSE NAME: Marketing Strategy |
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| INSTRUCTOR: Professor Lakshman Krishnamurthi |
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| CASEPACK (YES or NO?) Yes |
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| FIRST ASSIGNMENT: 1. Attendance is MANDATORY for the FIRST TWO Classes. Please do not call or write to me asking for an exception! 2. Read the articles assigned in the Syllabus for the first class meeting, which is Monday, April 4th. 3. There will be no class on Monday, March 28th. The make up class is Friday, April 8th. Also, there will be no class on Monday, May 30th. The make up class is Friday, June 3rd. |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Required |
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| AUTHOR: Larreche, Gatignon, Triolet |
PUBLISHER: Stratx International |
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| TITLE: Markstrat Online |
ED./DATE: 2003 ISBN# 0-9743063-0-4 |
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| 2. TEXT -- REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Walker/Mullins/Boyd |
PUBLISHER: Irwin |
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| TITLE: Marketing Strategy |
ED./DATE: 5th (due March4th, 2005) |
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