| COURSE #: MEDM 431 |
SECTION: 81 |
COURSE NAME: Media and Integrated Marketing |
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| INSTRUCTOR: Bobby Calder |
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| FIRST CLASS ATTENDANCE: Not Mandatory |
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| FIRST ASSIGNMENT: No First Assignment |
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| CASEPACK (YES or NO?) : Y |
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| TEXT -- REQUIRED or RECOMMENDED?: Required |
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| AUTHOR: Mark Tungate |
PUBLISHER: Kogan Page |
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| TITLE: Media Monoliths |
ED./DATE: 2004 |
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| TEXT -- REQUIRED or RECOMMENDED?: Required |
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| AUTHOR: Dawn Iacobucci and Bobby Calder |
PUBLISHER: John Wiley |
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| TITLE: Kellogg on Integrated Marketing |
ED./DATE: 2002 |
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