COURSE #: IEMS497

SECTION:

COURSE NAME:  General Management and Market Uncertainty

INSTRUCTOR: Brian Bachman

CASEPACK (YES or NO?) : YES

FIRST ASSIGNMENT:  

1.  TEXT  --   REQUIRED  or  RECOMMENDED?: Req

AUTHOR: Alfred Rappaport

PUBLISHER: -same as last year

TITLE: Creating Shareholder Value, Chapters 1 & 4

ED./DATE:

2.  TEXT  --   REQUIRED  or  RECOMMENDED?: Req

AUTHOR: Leigh Branham

PUBLISHER: -same as last year

TITLE: “Keeping the People Who Keep You in Business”, pages 1-61

ED./DATE:

3.  TEXT  --   REQUIRED  or  RECOMMENDED?: Req

AUTHOR:

PUBLISHER:

TITLE: Harvard Case Studies

1.      Strategic Response to Uncertainty, HBR #9-391-1922.

2.      Patching: Restitching Business Portfolios in Dynamic Markets, HBR #993033.

3.      Moving Upward in a Downturn, HBR #R0106F

4.      ”After Layoffs, What Next?” HBR #R985102.

5.     “The Growth Crisis-and How to escape it”. HBR #R0207E4.

ED./DATE:

4.  TEXT  --   REQUIRED  or  RECOMMENDED?: Req

AUTHOR:

PUBLISHER:

TITLE: Wall Street Journal Reprints

1.  “A Hardware Chain Struggles to Adjust to a New Blueprint”, WSJ117033.

2.  “The Unprofitable Customers”WSJ1028022.

3.   “John Malone's Advice to AT&T Wasn't Always Welcomed”, WSJ 103102 (Mark Robichaux)

ED./DATE:

COURSE #: Iems 497

SECTION: 25

COURSE NAME: Rapid Product Innovation

INSTRUCTOR: James Conley

CASEPACK (YES or NO?) : Yes

FIRST ASSIGNMENT: No

1.  TEXT  --   REQUIRED  or  RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

2.  TEXT  --   REQUIRED  or  RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

COURSE #: Iems 497

SECTION: 26

COURSE NAME: Managing Intellectual Property

INSTRUCTOR: James Conley

CASEPACK (YES or NO?) : Yes

FIRST ASSIGNMENT: Yes, see the syllabus         

1.  TEXT  --   REQUIRED  or  RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

2.  TEXT  --   REQUIRED  or  RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE: