COURSE #: MEDM 913

SECTION:

COURSE NAME: Media Marketing & Innovation

INSTRUCTOR: Bob Calder

CASEPACK (YES or NO?) : Yes

FIRST ASSIGNMENT:

1.  TEXT  --   REQUIRED:  Kellogg on Integrated Marketing

AUTHOR: Calder & Iacobucci

PUBLISHER:  Wiley

TITLE:

ED./DATE:

2.  TEXT  --   REQUIRED  or  RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE: