| COURSE #: 430 |
SECTION: 61 |
COURSE NAME: Marketing Management |
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| INSTRUCTOR: Christie Nordhielm |
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CASEPACK (YES or NO?): YES |
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| FIRST ASSIGNMENT: PLEASE NOTE THAT THE FIRST CLASS ATTENDANCE IS MANDATORY WITH NO EXCEPTIONS. Obtain the case packet and read the readings for Week 1. Be prepared to discuss the Microfridge Case. Also visit the website and download the class notes and readings for Week 1 (Corporate Objective). http://www.livenearnu.com/bponline/index2.asp |
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| 1. TEXT RECOMMENDED |
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| AUTHOR: Philip Kotler |
PUBLISHER: Prentice Hall - ISBN 0-13-052589-8 |
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| TITLE: A Framework for Marketing Management with Marketing Plan Pro Software |
ED./DATE: 2001 |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| COURSE #: 430 |
SECTION: 62 |
COURSE NAME: Marketing Management |
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| INSTRUCTOR: Christie Nordhielm |
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| CASEPACK (YES or NO?): YES |
||||
| FIRST ASSIGNMENT: PLEASE NOTE THAT THE FIRST CLASS ATTENDANCE IS MANDATORY WITH NO EXCEPTIONS. Obtain the case packet and read the readings for Week 1. Be prepared to discuss the Microfridge Case. Also visit the website and download the class notes and readings for Week 1 (Corporate Objective). http://www.livenearnu.com/bponline/index2.asp |
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| 1. TEXT RECOMMENDED |
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| AUTHOR: Philip Kotler |
PUBLISHER: Prentice Hall - ISBN 0-13-052589-8 |
|||
| TITLE: A Framework for Marketing Management with Marketing Plan Pro Software |
ED./DATE: 2001 |
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| COURSE #: 450 |
SECTION: 61 |
COURSE NAME: Research Methods in Marketing |
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| INSTRUCTOR: Vincent R. Nijs |
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| CASEPACK (YES or NO?) Yes |
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| FIRST ASSIGNMENT: ATTENDANCE TO FIRST CLASS IS MANDATORY. Please read Chapter 1 and pp. 54-64 of Chapter 3 of the textbook. Also be prepared to discuss the article “Backward Marketing Research” and the “INFO-MED” case. |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Gilbert A. Churchill, Jr., and Dawn Iacobucci |
PUBLISHER: Harcourt, Inc. |
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| TITLE: Marketing Research: Methodological Foundations |
ED./DATE: 8th |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| COURSE #: 450 |
SECTION: 62 |
COURSE NAME: Research Methods in Marketing |
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| INSTRUCTOR: Vincent R. Nijs |
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| CASEPACK (YES or NO?) Yes |
||||
| FIRST ASSIGNMENT: ATTENDANCE TO FIRST CLASS IS MANDATORY. Please read Chapter 1 and pp. 54-64 of Chapter 3 of the textbook. Also be prepared to discuss the article “Backward Marketing Research” and the “INFO-MED” case. |
||||
| 1. TEXT -- REQUIRED or RECOMMENDED? Recommended |
||||
| AUTHOR: Gilbert A. Churchill, Jr., and Dawn Iacobucci |
PUBLISHER: Harcourt, Inc. |
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| TITLE: Marketing Research: Methodological Foundations |
ED./DATE: 8th |
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| COURSE #: 450 |
SECTION: 63 |
COURSE NAME: Research Methods in Marketing |
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| INSTRUCTOR: Angela Y. Lee |
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| CASEPACK (YES or NO?) Yes |
||||
| FIRST ASSIGNMENT: ATTENDANCE TO FIRST CLASS IS MANDATORY. Please read “Cost Conscious Market Research” by Andreasen. Also read Chapter 3 of the textbook and skim Chapters 1 and 2. Be prepared to discuss “Backward Market Research” by Andreasen. Prepare South Delaware Coors Case for discussion and submit your shopping list for market research so you can make a recommendation to Larry Brownlow. |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Required |
||||
| AUTHOR: Gilbert A. Churchill, Jr., and Dawn Iacobucci |
PUBLISHER: Harcourt, Inc. |
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| TITLE: Marketing Research: Methodological Foundations |
ED./DATE: 8th |
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| 2. TEXT -- REQUIRED or RECOMMENDED? Required |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| COURSE #: 450 |
SECTION: 64 |
COURSE NAME: Research Methods in Marketing |
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| INSTRUCTOR: Angela Y. Lee |
||||
| CASEPACK (YES or NO?) Yes |
||||
| FIRST ASSIGNMENT: ATTENDANCE TO FIRST CLASS IS MANDATORY. Please read “Cost Conscious Market Research” by Andreasen. Also read Chapter 3 of the textbook and skim Chapters 1 and 2. Be prepared to discuss “Backward Market Research” by Andreasen. Prepare South Delaware Coors Case for discussion and submit your shopping list for market research so you can make a recommendation to Larry Brownlow. |
||||
| 1. TEXT -- REQUIRED or RECOMMENDED? Required |
||||
| AUTHOR: Gilbert A. Churchill, Jr., and Dawn Iacobucci |
PUBLISHER: Harcourt, Inc. |
|||
| TITLE: Marketing Research: Methodological Foundations |
ED./DATE: 8th |
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| 2. TEXT -- REQUIRED or RECOMMENDED? Required |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
|||
| COURSE #: 450 |
SECTION: 81 |
COURSE NAME: Research Methods in Marketing |
||
| INSTRUCTOR: Vincent R. Nijs |
||||
| CASEPACK (YES or NO?) Yes |
||||
| FIRST ASSIGNMENT: ATTENDANCE TO FIRST CLASS IS MANDATORY. Please read Chapter 1 and pp. 54-64 of Chapter 3 of the textbook. Also be prepared to discuss the article “Backward Marketing Research” and the “INFO-MED” case. |
||||
| 1. TEXT -- REQUIRED or RECOMMENDED? Recommended |
||||
| AUTHOR: Gilbert A. Churchill, Jr., and Dawn Iacobucci |
PUBLISHER: Harcourt, Inc. |
|||
| TITLE: Marketing Research: Methodological Foundations |
ED./DATE: 8th |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
||||
| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| COURSE #: 451 |
SECTION: 61 |
COURSE NAME: Marketing Channels |
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| INSTRUCTOR: Anne Coughlan |
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| CASEPACK: Yes |
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| FIRST ASSIGNMENT: ATTENDANCE IS MANDATORY FOR THE FIRST CLASS MEETING. NO EXCEPTIONS. Assignment for first class: Coughlan et. al. textbook, read Chapters 1 and 2. Purchase the case packet for the course. Read “The Channel Audit: An Informal Guide.” Read course syllabus. |
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| 1. TEXT: REQUIRED |
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| AUTHOR: Anne T. Coughlan, Erin Anderson, Louis W. Stern, and Adel I. E.-Ansary |
PUBLISHER: Prentice Hall |
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| TITLE: Marketing Channels |
ED./DATE: 6th edition – 2001 |
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| COURSE #: 453 |
SECTION: 81 |
COURSE NAME: Business Marketing |
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| INSTRUCTOR: Bill Hughes |
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| CASEPACK (YES or NO?) Yes |
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| FIRST ASSIGNMENT: Please read chapter I in Business Marketing and HBR article “Business Marketing: Understand what customers value” in the case packet. Contact Number is 847 491 3522 or 425 417 1150 Attendance is mandatory for the first class meeting. |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Required |
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| AUTHOR: James C. Andersen & James A. Narus |
PUBLISHER: Prentice Hall |
|||
| TITLE: Business Market Management |
ED./DATE: ISBN # 0130430242/ 1999 |
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| COURSE #: 454 |
SECTION: 61 |
COURSE NAME: Advertising |
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| INSTRUCTOR: Mary Pearlman |
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| CASEPACK (YES or NO?) Yes |
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| FIRST ASSIGNMENT: Please read all of Module I ( History of Advertising), excluding the Frances, Berther, Alfreed case. First class attendance is mandatory unless discussed and excused by Prof. Pearlman Phone # 847 491 3522 or 847 920 9545 |
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| 1. TEXT -- REQUIRED or RECOMMENDED? None |
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| AUTHOR: |
PUBLISHER |
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| TITLE: |
ED./DATE: |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
||||
| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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COURSE #: 455 |
SECTION: 91 |
COURSE NAME: Contextual Inquiry and Consumer Experience |
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| INSTRUCTOR: John F. Sherry, Jr. |
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| CASEPACK (YES or NO?) YES |
||||||
| FIRST ASSIGNMENT: First class not mandatory. No first assignment. |
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| 1. TEXT -- REQUIRED |
||||||
| AUTHOR: Paco Underhill |
PUBLISHER: Simon & Schuster |
|||||
| TITLE: Why We Buy: The Science of Shopping |
ED./DATE: 2000 (paperback) |
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| 2. TEXT -- REQUIRED |
||||||
| AUTHOR: John Lofland and Lyn H. Lofland |
PUBLISHER: Wadsworth Publishing |
|||||
| TITLE: Analyzing Social Settings: A Guide to Qualitative Observation and Analysis |
ED./DATE: 1995 (paperback) |
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| 3. TEXT -- REQUIRED |
||||||
| AUTHOR: Thomas Hine and Michael Pietsch |
PUBLISHER: Little, Brown & Co. |
|||||
| TITLE: The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans and Other Persuas |
ED./DATE: 1997 (paperback) |
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| 4. TEXT -- REQUIRED |
||||||
| AUTHOR: Edward Tenner |
PUBLISHER: Random House, Inc. |
|||||
| TITLE: Why Things Bite Back: The Technology and the Revenge of Unintended Consequences |
ED./DATE: 1997 (paperback) |
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| 5. TEXT -- REQUIRED |
||||||
| AUTHOR: Donald A. Norman |
PUBLISHER: Doubleday & Co., Inc. |
|||||
| TITLE: The Design of Everyday Things |
ED./DATE: 1990 (paperback) |
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| 6. TEXT -- RECOMMENDED |
||||||
| AUTHOR: Susan Squires and Bryan Byrne |
PUBLISHER: Bergin and Garvey |
|||||
| TITLE: Creating Breakthrough Ideas |
ED./DATE: 2002 (paperback) |
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| 7. TEXT -- RECOMMENDED |
||||||
| AUTHOR: Jean-Marie Dru |
PUBLISHER: Wiley |
|||||
| TITLE: Beyond Disruptions |
ED./DATE: 2002 (paperback) |
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| 8. TEXT -- RECOMMENDED |
||||||
| AUTHOR: Karl Scheibe |
PUBLISHER: Harvard University Press |
|||||
| TITLE: The Drama of Everyday Life |
ED./DATE: 2000 (paperback) |
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| 9. TEXT -- RECOMMENDED |
||||||
| AUTHOR: Alex Shakar |
PUBLISHER: Harper Collins |
|||||
| TITLE: The Sausage Girl |
ED./DATE: 2001 |
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| 10. TEXT -- RECOMMENDED |
||||||
| AUTHOR: Bruce Lawrence Berg |
PUBLISHER: Allyn & Bacon, Inc. |
|||||
| TITLE: Qualitative Research Methods for the Social Sciences |
ED./DATE: 2000 (paperback) |
|||||
| 11. TEXT -- RECOMMENDED |
||||||
| AUTHOR: Robert M. Emerson, Rachael I. Fretz and Linda L. Shaw |
PUBLISHER: University of Chicago Press |
|||||
| TITLE: Writing Ethnographic Fieldnotes |
ED./DATE: 1995 (paperback) |
|||||
| 12. TEXT -- RECOMMENDED |
||||||
| AUTHOR: Grant David McCracken |
PUBLISHER: Sage Publications, Inc. |
|||||
| TITLE: The Long Interview |
ED./DATE: 1988 (paperback) |
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| 13. TEXT -- RECOMMENDED |
||||||
| AUTHOR: David W. Stewart and Prem N. Shamdasani |
PUBLISHER: Sage Publications, Inc. |
|||||
| TITLE: Focus Groups: Theory and Practice |
ED./DATE: 1990 (paperback) |
|||||
| 14. TEXT -- RECOMMENDED |
||||||
| AUTHOR: John F. Sherry, Jr. |
PUBLISHER: Sage Publications, Inc. |
|||||
| TITLE: Contemporary Marketing and Consumer Behavior: An Anthropological Source Book |
ED./DATE: 1995 (paperback) |
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| 15. TEXT -- RECOMMENDED |
||||||
| AUTHOR: Paul du Gay, Stuart Hall, Linda Janes, Hugh MacKay and Keith Negus |
PUBLISHER: Sage Publications, Inc. |
|||||
| TITLE: Doing Cultural Studies: The Story of the Sony Walkman |
ED./DATE: 1997 (paperback) |
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| 16. TEXT -- RECOMMENDED |
||||||
| AUTHOR: John F. Sherry, Jr. |
PUBLISHER: NTC Business Books |
|||||
| TITLE: Serviscapes: The Concept of Place in Contemporary Markets |
ED./DATE: 1998 (paperback) |
|||||
| 17. TEXT -- RECOMMENDED |
||||||
| AUTHOR: Henry Petroski |
PUBLISHER: Random House |
|||||
| TITLE: The Evolution of Useful Things |
ED./DATE: 1994 (paperback) |
|||||
| COURSE #: 465 |
SECTION: 61 |
COURSE NAME: Introduction to New Products and Services |
||
| INSTRUCTOR: Robert Kozinets |
||||
| CASEPACK: YES |
||||
| FIRST ASSIGNMENT: Attendance to first class is MANDATORY. Assignment is to read through the *online* course materials and familiarize yourself with the course. Fill out all the necessary forms to be handed in during the first class. This course has a major team project in which you will brainstorm and plan to launch a new product or service offering in a particular industry that will be assigned to your group. If you can form teams early, you will have a head start on the process. |
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| 1. TEXT -- REQUIRED |
||||
| AUTHOR: Jonathan Cagan and Craig M. Vogel |
PUBLISHER: Pearson Education |
|||
| TITLE: Creating Breakthrough Products |
ED./DATE: November 2001 |
|||
| 2. TEXT -- REQUIRED or RECOMMENDED?: |
||||
| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
|||
| COURSE #: 466 |
SECTION: 61 |
COURSE NAME: Marketing Strategy |
||
| INSTRUCTOR: Julie Hennessy |
||||
| CASEPACK (YES or NO?) Yes |
||||
| FIRST ASSIGNMENT: First class is mandatory unless you’re excused by me first. Readings for first class: Carpenter, “Rewritting the Rules of the Marketing Game,” Financial Times. Shapiro, “What the Hell is ‘Market Oriented’?” Harvard Business Review, 1998. Gouillart & Sturdivant, “Spend a day in the Life of Your Customers,” Harvard Business Review, 1994. |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Required |
||||
| AUTHOR: Larreche & Gatignon |
PUBLISHER: Southwestern Pub. |
|||
| TITLE: Markstrat 3 |
ED./DATE: 3rd Edition/May 6, 1997 |
|||
| 2. TEXT -- REQUIRED or RECOMMENDED?: |
||||
| AUTHOR: |
PUBLISHER: |
|||
| TITLE: |
ED./DATE: |
|||
| COURSE #: 466 |
SECTION: 62 |
COURSE NAME: Marketing Strategy |
||
| INSTRUCTOR: Julie Hennessy |
||||
| CASEPACK (YES or NO?) Yes |
||||
| FIRST ASSIGNMENT: First class is mandatory unless you’re excused by me first. Readings for first class: Carpenter, “Rewritting the Rules of the Marketing Game,” Financial Times. Shapiro, “What the Hell is ‘Market Oriented’?” Harvard Business Review, 1998. Gouillart & Sturdivant, “Spend a day in the Life of Your Customers,” Harvard Business Review, 1994. |
||||
| 1. TEXT -- REQUIRED or RECOMMENDED? Required |
||||
| AUTHOR: Larreche & Gatignon |
PUBLISHER: Southwestern Pub. |
|||
| TITLE: Markstrat 3 |
ED./DATE: 3rd Edition/May 6, 1997 |
|||
| COURSE #: 466 |
SECTION: 63 |
COURSE NAME: Marketing Strategy |
||
| INSTRUCTOR: Tim Calkins |
||||
| CASEPACK: Yes |
||||
| FIRST ASSIGNMENT: Read “What is Strategy” and “Why Have Marketing?” First class is NOT mandatory. |
||||
| 1. TEXT: REQUIRED |
||||
| AUTHOR: Larreche & Gatigono |
PUBLISHER: South-Western |
|||
| TITLE: Markstrat 3 |
ED./DATE: Scientific, 1997 |
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| 2. TEXT: REQUIRED |
||||
| AUTHOR: Walker, Boyd & Larreche |
PUBLISHER: Irwin/McGraw-Hill |
|||
| TITLE: Marketing Strategy |
ED./DATE: 4th edition |
|||
| COURSE #: 471 |
SECTION: 81 |
COURSE NAME: Transportation Marketing |
||
| INSTRUCTOR: Douglas Hagestad |
||||
| CASEPACK (YES or NO?) Yes |
||||
| FIRST ASSIGNMENT: READINGS IN THE CASE PACKET DESIGNATED FOR CLASS I: “Participants in the Transportation Market,” Author and Source Unknown “The Latest Buzz,” Distribution, January, 1996. “From Bad to Worse,” Fortune, October 15, 2001. “The Age of ‘Wal-Mart’ Airlines Crunches the Biggest Carriers, Wall Street Journal, June 18, 2002. “Operating Costs, Airlines Bear Down on Labor, Fuel, Fleet, Travel Weekly, November 25, 2002. “Changes at United to Affect its Rivals,” Chicago Tribune, December 29, 2002. “What are the Airlines Paying these Days?” Travel Weekly, April 1, 2002. “Flyers are Closer to Fare Cuts, Open Skies,” Wall Street Journal, January 12, 2001. “Flyers See More Bad News than Good in Alliances, “ Frequent Flyer, January, 1999. “European Airlines Try to Satisfy Customers to Stave Off New Rules,” Denver Post, March 18, 2001. “’Extraordinary’ Year,” Traffic World, June 17, 2002. “How Big Is It?” Logistics, October, 2002. “TL Market: No Place for the Weak,” Logistics, July, 2001. “LTL Carriers: Can they Survive an Economic Downturn?” Logistics, July, 2001. “TheAmerican Railroad Industry: Twenty Years after Staggers,” Larson and Spraggins, Transportation Quarterly, Spring, 2000 “Who’s Making Money,” American Shipper, July 2002. “The Service Driven Company,” Schlesinger and Heskett, Harvard Business Review, October-November, 1991. “Views Differ Sharply on Carrier Marketing Efforts,” Traffic Management, August, 1984. ATTENDANCE TO FIRST CLASS IS MANDATORY |
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| 1. TEXT -- REQUIRED or RECOMMENDED? |
||||
| AUTHOR: |
PUBLISHER: |
|||
| TITLE: |
ED./DATE: |
|||
| 2. TEXT -- REQUIRED or RECOMMENDED?: |
||||
| AUTHOR: |
PUBLISHER: |
|||
| TITLE: |
ED./DATE: |
|||