COURSE #:  MEDM913

SECTION:  81

COURSE NAME:  Media Management

INSTRUCTOR:  Bobby Calder

CASEPACK (YES or NO?)  No

FIRST ASSIGNMENT:  Please read Chapter 1 in textbook.

1.  TEXT  --   REQUIRED  or  RECOMMENDED?  Required

AUTHOR:  Bobby Calder and Dawn Iacobucci

PUBLISHER:  Wiley

TITLE:  Kellogg on Integrated Marketing

ED./DATE:  2001

2.  TEXT  --   REQUIRED  or  RECOMMENDED?

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE: