COURSE #:  Tech917

SECTION:  81

COURSE NAME: Strategic and Analytical Customer Relationship Management

INSTRUCTOR: Alok Choudhary

CASEPACK (YES or NO?) :  yes

FIRST ASSIGNMENT:  Read the following two articles from the case packet

1.  “CRM Done Right”, Darrell K. Rigby and Dianne Ledingham (Harvard Business Review, Nov 2004)
2. Chapter 1 of the MB book (class text book)

1.  TEXT  --   REQUIRED  or  RECOMMENDED?:  REQUIRED

AUTHOR:  Michael Berry and Gordon Linoff

PUBLISHER:   Wiley Publishing Inc.

TITLE: Data Mining Techniques: For Marketing, Sales and Customer Relationship Management

ED./DATE:  SECOND EDITION
ISBN: 0-471-47064-3

2.  TEXT  --   REQUIRED  or  RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

COURSE #: MKTG 468

SECTION:  61 & 62

COURSE NAME: Technology Marketing

INSTRUCTOR: Mohanbir Sawhney

CASEPACK (YES or NO?) :  Yes

FIRST ASSIGNMENT:  Please check the “courseinfo” page for first assignment
ATTENDANCE IN THE FIRST CLASS IS MANDATORY – NO EXCEPTIONS!

1.  TEXT  --   REQUIRED  or  RECOMMENDED?: No Text Required

AUTHOR:

PUBLISHER: 

TITLE:

ED./DATE:

2.  TEXT  --   REQUIRED  or  RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE: