COURSE #: 430

COURSE #: 430	SECTION: 71	COURSE NAME: Marketing Management
INSTRUCTOR: Nidhi Agrawal
CASEPACK (YES or NO?): Yes
FIRST ASSIGNMENT: Attendance to first class is MANDATORY. Complete a student profile. It can be found posted on Blackboard. This should be completed before the first class. Read: “Putting the Customer First – Always” and “Pricing Predicament”
1. TEXT: Recommended
AUTHOR: Philip Kotler and Kevin Lane Keller			PUBLISHER: Prentice Hall
TITLE: Marketing Management				ED./DATE: 12th edition

COURSE #: 430	SECTION: 72	COURSE NAME: Marketing Management
INSTRUCTOR: Nidhi Agrawal
CASEPACK (YES or NO?): Yes
FIRST ASSIGNMENT: Attendance to first class is MANDATORY. Complete a student profile. It can be found posted on Blackboard. This should be completed before the first class. Read: “Putting the Customer First – Always” and “Pricing Predicament”
1. TEXT: Recommended
AUTHOR: Philip Kotler and Kevin Lane Keller			PUBLISHER: Prentice Hall
TITLE: Marketing Management				ED./DATE: 12th edition

COURSE #: 450	SECTION: 71	COURSE NAME: Research Methods in Marketing
INSTRUCTOR: Vincent Nijs
CASEPACK (YES or NO?): YES
FIRST ASSIGNMENT: First Class is MANDATORY First class assignment: Please skim Chapter 1 and Read Chapter 2 of the textbook. Be prepared to discuss the article “Backward Market Research” by Andreason
1. TEXT: Required
AUTHOR: Fred Feinberg, Thomas Kinnear, and James Taylor			PUBLISHER: Thomson
TITLE: Modern Marketing Research Concepts, Methods, and Cases (bundled with student version of SPSS)				ED./DATE: Ed. 1

COURSE #: 450	SECTION: 72	COURSE NAME: Research Methods in Marketing
INSTRUCTOR: Yi Qian
CASEPACK (YES or NO?): Yes
FIRST ASSIGNMENT: First class is mandatory. Please read Chapters 1 and 3 of the textbook and skim Chapter 2. Also skim “Cost Conscious Market Research” by Andreasen in the course packet. Be prepared to discuss “Backward Market Research” by Andreasen.
1. TEXT: REQUIRED
AUTHOR: Feinberg Fred, T. Kinnear, and J. Taylor Software: SPSS student version 17.0 (or any version after 11.0)* You will need SPSS towards the second half of the course. You can purchase the bundled version at the bookstore (that is, the book bundled with SPSS). If you purchase an unbundled version (in the bookstore or anywhere else), you will need to obtain SPSS separately (download a 30 day free trial version on the SPSS webpage, use the computers at the computer lab which have SPSS installed on them, or purchase the sofeware).			PUBLISHER: Thomson Corporation
TITLE: Modern Marketing Research: Concepts, Methods, and Cases				ED./DATE: 2008
2. TEXT: RECOMMENDED – Other reference book you could consult
AUTHOR: Aaker, David A., V. Kumar, and George S. Day			PUBLISHER: John Wiley and Sons Inc.
TITLE: Marketing Research				ED./DATE: 9th Edition/2007

COURSE #: 451	SECTION: 71	COURSE NAME: Marketing Channels
INSTRUCTOR: Rick Wilson
CASEPACK (YES or NO?): Yes
Read: Chapters 1 and 2 (Marketing Channels, Coughlan et al) Read and Prepare fully for a detailed in-class discussion: Best Buy Case First class attendance is mandatory
1. TEXT: Required
AUTHOR: Coughlan, Anderson, Stern, El-Ansary			PUBLISHER: Pearson
TITLE: Marketing Channels				ED./DATE: 7th Edition, 2006

COURSE #: 454	SECTION: 71	COURSE NAME: Advertising Strategy
INSTRUCTOR: Mary O. Pearlman
CASEPACK (YES or NO?): Yes
FIRST ASSIGNMENT: Please read in the case packet: Chapter one- Introduction to Advertising Strategy (pages 1-11) 7-up case (pages 132-133) Supplementary readings (pages 220-239) OPTIONAL Chapter 10- Measuring Advertising Effectiveness (pages 121-131) PLEASE NOTE: There is a “No Laptop” policy in my class. First Class Attendance is Not Mandatory.
1. TEXT: None
AUTHOR:			PUBLISHER:
TITLE:				ED./DATE:

COURSE #: 465	SECTION: 71	COURSE NAME: New Product and Services
INSTRUCTOR: David Gal
CASEPACK (YES or NO?): Yes
FIRST CLASS ATTENDANCE IS MANDATORY FIRST ASSIGNMENT: None
1. TEXT: Recommended
AUTHOR: Merle Crawford and Anthony Di Benedetto			PUBLISHER: McGraw-Hill
TITLE: New Products Management				ED./DATE: 7th Edition/2003

COURSE #: 466	SECTION: 71	COURSE NAME: Marketing Strategy
INSTRUCTOR: Lakshman Krishnamurthi
CASEPACK (YES or NO?): Yes
FIRST ASSIGNMENT: 1. Attendance is MANDATORY for the first TWO classes, March 30 and March 6, 2009. 2. Read the material assigned for the first class meeting. 3. Please check the Marketing Department web page/Faculty & Research/Krishnamurthi/courses/Marketing Strategy for any updates and Blackboard later after you register for my class.
1. TEXT: REQUIRED
AUTHOR: Jean-Claude Larreche, Hubert Gatington, and Remi Triolet			PUBLISHER: StratX International
TITLE: Markstrat Online (with software)				ED./DATE: latest
2. TEXT: RECOMMENDED
AUTHOR: Walker and Mullins			PUBLISHER: McGraw Hill/Irwin
TITLE: Marketing Strategy				ED./DATE: 6th Edition, 2008