COURSE #: MEDM (MKTG) 431

SECTION: 81

COURSE NAME: Media and Integrated Marketing

INSTRUCTOR: Bobby Calder

CASEPACK (YES or NO?) :  Yes

FIRST ASSIGNMENT:  There is no first class assignment. First class attendance is NOT mandatory.

1.  TEXT  --   REQUIRED  or  RECOMMENDED?:  REQUIRED

AUTHOR:  Bobby Calder

PUBLISHER:  Wiley

TITLE:  Kellogg on Advertising & Media

ED./DATE:  2008

2.  TEXT  --   REQUIRED  or  RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE: