COURSE #: D30

SECTION: 81

COURSE NAME: Marketing 1

INSTRUCTOR: Chernev, Alex

CASEPACK (YES or NO?) yes

FIRST ASSIGNMENT: www. Kellogg.northwestern.edu/faculty/chernev

1. TEXT -- REQUIRED or RECOMMENDED?

AUTHOR:

PUBLISHER

TITLE:

ED./DATE:

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

 

COURSE #: D50

SECTION: 81

COURSE NAME: Research in Marketing

INSTRUCTOR: Dawn Iacobucci

CASEPACK (YES or NO?) yes

FIRST ASSIGNMENT: Mandatory attendance the first day of class

1. TEXT -- REQUIRED or RECOMMENDED? Required

AUTHOR: Churchill, Gilbert

PUBLISHER: Dryden

TITLE: Marketing Research Methodological Foundations

ED./DATE: 7th 1999

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

 

 

COURSE #: D51

SECTION: 81

COURSE NAME: Marketing Channels

INSTRUCTOR: Rick Wilson

CASEPACK (YES or NO?) Yes

FIRST ASSIGNMENT: Attendance at first class is mandatory. 1. Read Chapter 1 (Stern, El-Ansary and Coughlan) 2. Read and prepare exersize in case packet: Carver Corporation

1. TEXT -- REQUIRED or RECOMMENDED? required

AUTHOR: Louise Stern, Adel I. El-Ansary

PUBLISHER Prentice Hall

TITLE: Marketing Channels 5th edition

ED./DATE: 1996

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

 

 

COURSE #: 162 D54

SECTION: 61

COURSE NAME: Advertising Policies & Management

INSTRUCTOR: Mary Pearlman

CASEPACK (YES or NO?) Yes

FIRST ASSIGNMENT: Attendance at first class is mandatory: Assignment: Module One: 1. Advertising History 2. Advertising Institutions 3. 7-Up Case 4. W.W. Grainger Case

1. TEXT -- REQUIRED or RECOMMENDED? None

AUTHOR:

PUBLISHER

TITLE:

ED./DATE:

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

 

 

COURSE #: D58

SECTION: 61

COURSE NAME: Consumer Behavior

INSTRUCTOR: Bobby Calder

CASEPACK (YES or NO?) no

FIRST ASSIGNMENT:

1. TEXT -- REQUIRED or RECOMMENDED? required

AUTHOR: by Hoyer and MacInnes

PUBLISHER Houghton Mifflin

TITLE: Consumer Behavior,

ED./DATE: 1997

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

 

 

COURSE #: 162 D64B

SECTION: 81

COURSE NAME: Product Development and Design

INSTRUCTOR: Allan Glass

CASEPACK (YES or NO?) yes

FIRST ASSIGNMENT: Attendance first class mandatory: First Assignment: 1. Read and be prepared to discuss Chapter 1; "The Total Package". 2. Visit a local supermarket (e.g. Jewel Dominicks and purchase one package product that you feel needs a front panel packaging graphics redesign. Select any mass marketed/national brand from any category ( e.g. cereal, salad dressing, cold medicine, storage bags etc.) Don't choose an obscure brand. Choose a relatively well know brand and product. 3. Prepare a typewritten list of five Design Communications

Objectives you would give your package design consultant when asking them to redesign your package. These objectives should be "strategic" (e.g. contemporize the design or improve the appetite appeal of the front macro photograph of a chocolate cake). Bring your selected package to class and be prepared to present your five communication objectives. Turn in two copies of the assignment.

1. TEXT -- REQUIRED or RECOMMENDED? required

AUTHOR: Thomas Hine

PUBLISHER Little Brown and Co

TITLE: The Total Package

ED./DATE: First edition, 1995

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

 

 

COURSE #: D66

SECTION: 61

COURSE NAME: Marketing Strategy

INSTRUCTOR: Greg Carpenter

CASEPACK (YES or NO?) yes

FIRST ASSIGNMENT: Attendance of first class in required

1. TEXT -- REQUIRED or RECOMMENDED? Required

AUTHOR: Carpenter, Glazer and Nakamoto

PUBLISHER: Addison Wesley

TITLE: Readings on Marlat Driving Strategies: Towards a New Concept of Competitive Advantage

ED./DATE:

2. TEXT -- REQUIRED or RECOMMENDED?: Required

AUTHOR: Larrache & Gatignon

PUBLISHER: South Western

TITLE: Markstrat 3

ED./DATE:

 

 

COURSE #: E20

SECTION: 81

COURSE NAME: Seminar

INSTRUCTOR: Dawn Iacobucci

CASEPACK (YES or NO?) yes

FIRST ASSIGNMENT:

1. TEXT -- REQUIRED or RECOMMENDED? Required

AUTHOR: Keppel, G

PUBLISHER: Prentice Hall

TITLE: Design and Analysis a reasearchers Handbook

ED./DATE: 3rd 1991

2. TEXT -- REQUIRED or RECOMMENDED?:Required

AUTHOR: Bray, J.H and Maxwell SE

PUBLISHER: Sage

TITLE: Multi Analysis of Varience

ED./DATE: 1st 1985

AUTHOR: McCain, G & EM Segal

PUBLISHER Brooks and Cole

TITLE: The Game of Science

ED./DATE: 5th 1988

 

 

COURSE #: G11-A

SECTION: 81

COURSE NAME: Marketing

INSTRUCTOR: Richard Honack

CASEPACK (YES or NO?) yes

FIRST ASSIGNMENT: Read Kotler/Andersen Book Chapters 1,2,3,11. Read for understanding and background

1. TEXT -- REQUIRED or RECOMMENDED? Required

AUTHOR: Philip Kotler and Alan Andreasen

PUBLISHER: Prentice Hall

TITLE: Strategic Marketing for Non-Profit Organizations

ED./DATE: 5th 1996

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

 

 

COURSE #: G14A

SECTION: 81

COURSE NAME: Creating An Innovation Mindset

INSTRUCTOR: Scott, Davis, K&A

CASEPACK (YES or NO?) yes

FIRST ASSIGNMENT: Read: Kuczmarski's Innovation: Leadership Strategies for the Competitive Edge Chapter 1 and Chapter 3. Read Griffin's, "PDMA Research on New Product Development Practices: Updating Tends and Benchmarking Best Practices" in the Journal of Product Innovation Management, 1997 Page 429 (will be included in case packet.1997, Page 429(will be included in case packet). All assignments will be due at the end of the courses. Assignment #1: Barriers to innovation within our organization within your organization. Highlight 1 new product success and 1 new product failure and the 3 reasons behind each.

1. TEXT -- REQUIRED or RECOMMENDED? Required

AUTHOR: Kuczmarski, Thomas

PUBLISHER NTC: Business Books

TITLE: Innovation: Leadship Strategies

ED./DATE:

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE: