COURSE #: D30

SECTION: 71

COURSE NAME: Marketing I

INSTRUCTOR: Christie Nordhielm

CASEPACK (YES or NO?) : yes

FIRST ASSIGNMENT: Buy the case packet. Review the syllabus and class requirements carefully. Read all the readings for the first week. Prepare a break-even analysis for Microfridge, and be prepared to discuss it and the MicroFridge case in class. PLEASE NOTE: ATTENDANCE AT THE FIRST CLASS IS REQUIRED.

1. TEXT -- REQUIRED or RECOMMENDED?: RECOMMENDED

AUTHOR: Philip Kotler

PUBLISHER: Prentice-Hall

TITLE: Marketing Management

ED./DATE: 9th ed.

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

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COURSE #: D30

SECTION: 72

COURSE NAME: Marketing I

INSTRUCTOR: Alice Tybout

CASEPACK (YES or NO?) : yes

FIRST ASSIGNMENT: Read assigned articles in the case packet. Skim Kotler Chapters 1-3. Score your firm using the Marketing Effectiveness Review in Chapter 24 of Kotler (pp.778-779). Read and be prepared to discuss the Pricing Predicament case that is in the case packet.

1. TEXT -- REQUIRED or RECOMMENDED?: RECOMMENDED

AUTHOR: Philip Kotler

PUBLISHER: Prentice-Hall

TITLE: Marketing Management

ED./DATE: 9th ed.

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

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COURSE #: D50

SECTION: 71

COURSE NAME: Research Methods in Marketing

INSTRUCTOR: Donna Van De Water

CASEPACK (YES or NO?) : yes

FIRST ASSIGNMENT: Skim Churchill, Chapters 1 & 2; Read Churchill Chapter 3; Read ‘Backward Market Research’ in case packet; Read ‘Stroytelling: A New Way to Get Close to Your Customer’ in case packet; Prepare INFOMED Case

1. TEXT -- REQUIRED or RECOMMENDED?: REQUIRED

AUTHOR: Gilbert A. Churchill

PUBLISHER: Dryden Press

TITLE: Marketing Research: Methodological Foundations

ED./DATE: 6th ed

2. TEXT -- REQUIRED or RECOMMENDED?:

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COURSE #: D50

SECTION: 72

COURSE NAME: Marketing Reserach

INSTRUCTOR: Robert Schieffer

CASEPACK (YES or NO?) : yes

FIRST ASSIGNMENT: Read pages 1-72. Read Text Cases 1.1, 1.3 and 1.5. Be prepared to discuss in class.

1. TEXT -- REQUIRED or RECOMMENDED?: REQUIRED

AUTHOR: Naresh K. Malhotra

PUBLISHER: Prentice-Hall

TITLE: Marketing Research: An Applied Orientation

ED./DATE: 2nd

2. TEXT -- REQUIRED or RECOMMENDED?:

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COURSE #: D51

SECTION: 81

COURSE NAME: Policies in Marketing Channels

INSTRUCTOR: Ken Rolnicki

CASEPACK (YES or NO?) : yes

FIRST ASSIGNMENT: Spontaneous Class Discussion

1. TEXT -- REQUIRED or RECOMMENDED?: REQUIRED

AUTHOR: Stern, El-Ansary & Coughlan

PUBLISHER: Prentice-Hall

TITLE: Marketing Channels

ED./DATE: 5th ed

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

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ED./DATE:

COURSE #: D53

SECTION: 71

COURSE NAME: Business Marketing

INSTRUCTOR: James Anderson

CASEPACK (YES or NO?) : Yes

FIRST ASSIGNMENT: Readings #1 and 2 in the case packet: Chapter 1: Business Market Management: Guiding Principles and Chapter 2: Market Sensing

1. TEXT -- REQUIRED or RECOMMENDED?: None

AUTHOR: ---

PUBLISHER: ---

TITLE: ---

ED./DATE: ---

2. TEXT -- REQUIRED or RECOMMENDED?:

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COURSE#: 54

SECTION: 71

COURSENAME: Advertising

INSTRUCTOR: R. Gupta

CASEPACK (Yes or No?) Yes

FIRST ASSIGNMENT: See Syllabus

1. TEXT – REQUIRED or RECOMMENDED?: None

AUTHOR:

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TITLE:

ED./DATE:

2. TEXT – REQUIRED or RECOMMENDED

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COURSE#: D58

SECTION: 71

COURSENAME: Consumer Behavior

INSTRUCTOR: Bobby Calder

CASEPACK(YES or NO?): Yes

FIRST ASSIGNMENT: None

1. TEXT – REQUIRED or RECOMMENDED?:

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2. TEXT – REQUIRED or RECOMMENDED?:

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COURSE #: D64A

SECTION: 81

COURSE NAME: Product Development & Design

INSTRUCTOR: Walter Herbst

CASEPACK (YES or NO?) : yes

FIRST ASSIGNMENT: Read articles: Kodak CEO George Fisher on Design; Inc. Magazine’s George Gendron On Design; Beauty of award-winning designs in eye of beholder...; The Changing Role of the American Designer (optional); Fast Comapny...What Comes After What Comes Next?; Chapters 1 & 2 of the Effective Product Design and Development text; and 1.1 - 1.5, 2.1 - 2..9, 3.1 - 3.10 all of the PDMA Handbook of New Development. Also start thinking about Design. What is it? What’s good design? What’s Bad Design? Is there a metric? If so .. what is it? Additionally, be prepared to answer the opening question which asks for a description of things you consider good design as well as things you consider bad design. Develop a list of 5 examples of each, and in a few short sentences describe why they’re on your list. At the end of the first session be prepared to turn them in . There is no correct answer.

1. TEXT -- REQUIRED or RECOMMENDED?: Required

AUTHOR: Milton D. Rosenau, Jr., Editor

PUBLISHER: John Wiley & Sons, Inc.

TITLE: The PDMA Handbook of New product Development

ED./DATE:

2. TEXT -- REQUIRED or RECOMMENDED?: Required

AUTHOR: Stephen R. Rosenthal

PUBLISHER: Business One Irwin

TITLE: Effective Product Design and Development

ED./DATE:

COURSE #: D64B

SECTION: 81

COURSE NAME: Product Development

INSTRUCTOR: Allan Glass

CASEPACK (YES or NO?) : yes

FIRST ASSIGNMENT: Visit a local supermarket (e.g. Jewel, Dominicks) and purchase one product that you feel needs a package graphics redesign. (Select any mass marketed/national product from any category - e.g. cerearl, salad dressing, cold medicine, shoe polics, etc. etc) Bring the package to the first class with a typwritten list of five design communications objectives you would give a design firm to assist them in redesigning the package for you. Be prepared to discuss the package and your design objectives. Turn in two copies of the objectives.

1. TEXT -- REQUIRED or RECOMMENDED?: None

AUTHOR: ---

PUBLISHER: ---

TITLE: ---

ED./DATE: ---

2. TEXT -- REQUIRED or RECOMMENDED?:

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COURSE #: D65

SECTION: 71`

COURSE NAME: New Products

INSTRUCTOR: Gary Silverman

CASEPACK (YES or NO?) : yes

FIRST ASSIGNMENT: Read week 1 materials in case packet. Discussion questions: What is a new product? Name 3 companies that you think are excellent at new product development. What makes thems so? Name 3 companies that you think are weak at new product development. What makes them so?

1. TEXT -- REQUIRED or RECOMMENDED?: Non

AUTHOR:

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ED./DATE:

2. TEXT -- REQUIRED or RECOMMENDED?:

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COURSE #: D66

SECTION: 71

COURSE NAME: Market Strategy

INSTRUCTOR: Lakshman Krishnamurthi

CASEPACK (YES or NO?) : yes

FIRST ASSIGNMENT: You must attend the first two classes. Please bring a current passport size photo to the first class

1. TEXT -- REQUIRED or RECOMMENDED?: REQUIRED

AUTHOR: Larreche & Gatignon

PUBLISHER: Scientific Press

TITLE: Markstrat 2

ED./DATE:

2. TEXT -- REQUIRED or RECOMMENDED?: RECOMMENDED

AUTHOR: Walker, Boyd & Larreche

PUBLISHER: Irwin

TITLE: Marketing Strategy

ED./DATE: latest

COURSE #: D66

SECTION: 81

COURSE NAME: Market Strategy

INSTRUCTOR: Lakshman Krishnamurthi

CASEPACK (YES or NO?) : yes

FIRST ASSIGNMENT: You must attend the first two classes. Please bring a current passport size photo to the first class

1. TEXT -- REQUIRED or RECOMMENDED?: REQUIRED

AUTHOR: Larreche & Gatignon

PUBLISHER: Scientific Press

TITLE: Markstrat 2

ED./DATE:

2. TEXT -- REQUIRED or RECOMMENDED?: RECOMMENDED

AUTHOR: Walker, Boyd & Larreche

PUBLISHER: Irwin

TITLE: Marketing Strategy

ED./DATE: latest

COURSE #: D71

SECTION: 81

COURSE NAME: Transportation Marketing

INSTRUCTOR: Douglas Hagestad

CASEPACK (YES or NO?) : yes

FIRST ASSIGNMENT: Readings in the case packet designated for the first class on September 30th: Participants in the Transportation Market; The Latest Buzz; Picking Up Speed; Flying Cheap in Europe; A signal to the Trade; Commission Caps Save Domestic Airlines $59.4 Million in May; Airlines, Forwarders say Wealth of Freight is Straining Slow-Growing Capacity; Are There Limits; Recovery Complete; American Railroads - A Primer; Study Predicts Doubling of Box Traffice; Complaint Resolution; Views Differ Sharply on Carrier Marketing; Relationships

1. TEXT -- REQUIRED or RECOMMENDED?: None

AUTHOR: ---

PUBLISHER: ---

TITLE: ---

ED./DATE: ---

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

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ED./DATE:

COURSE #: E20-1

SECTION: 21

COURSE NAME: Ph.D Seminar

INSTRUCTOR: Dawn Iacobucci

CASEPACK (YES or NO?) : yes

FIRST ASSIGNMENT: None

1. TEXT -- REQUIRED or RECOMMENDED?: REQUIRED

AUTHOR: Geoffrey Keppel

PUBLISHER: Prentice-Hall

TITLE: Design and Analysis

ED./DATE: 3rd ed., 1991

2. TEXT -- REQUIRED or RECOMMENDED?: REQUIRED

AUTHOR: James Bray & Scott Maxwell

PUBLISHER: Sage

TITLE: Multivariate Analysis of Variance

ED./DATE: 1st ed.,1985

COURSE #: E20-2

SECTION: 21

COURSE NAME: Ph.D Seminar

INSTRUCTOR: Carpenter

CASEPACK (YES or NO?) : No

FIRST ASSIGNMENT: No

1. TEXT -- REQUIRED or RECOMMENDED?: TBA

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

2. TEXT -- REQUIRED or RECOMMENDED?: TBA

AUTHOR:

PUBLISHER: Sage

TITLE:

ED./DATE: