COURSE #: 430

SECTION: 71

COURSE NAME: Marketing Management

INSTRUCTOR: Philip Zerrillo

CASEPACK (YES or NO?): Yes

FIRST CLASS ATTENDANCE IS MANDATORY
FIRST ASSIGNMENT: Read the Webster article “Putting the Customer First Always!” from the Blackboard.

1. TEXT -- REQUIRED or RECOMMENDED? None

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

 

COURSE #: 430

SECTION: 72

COURSE NAME: Marketing Management

INSTRUCTOR: Alice M. Tybout

CASEPACK (YES or NO?): Yes

FIRST ASSIGNMENT: The case packet will be the primary text for this course. The first assignment is to purchase the case packet and read the week one articles including the “Pricing Predicament” case.

***Please note that the first class attendance is MANDATORY with NO EXCEPTIONS. If you think you may miss the first class for any reason, please do not register for this section. If you miss the first class you are automatically dropped from this course.

***Also, I have a NO LAPTOP policy.

1. TEXT: Recommended NOT required

AUTHOR: Philip Kotler and Kevin Lane Keller

PUBLISHER: Prentice-Hall

TITLE: Marketing Management

ED./DATE: 13th edition/2009

2. TEXT: Recommended NOT required

AUTHOR: Alexander Chernev

PUBLISHER: Brightstar Media, Inc.

TITLE: Strategic Marketing Management

ED./DATE: 3rd edition/2008

3. TEXT: Recommended NOT required

AUTHOR: Kevin Lane Keller

PUBLISHER: Prentice-Hall

TITLE: Brand Management:  Building, Measuring, and Managing Brand Equity

ED./DATE: 3rd edition/2007

 

COURSE #: 450

SECTION: 71

COURSE NAME: Research Methods in Marketing

INSTRUCTOR: Robert Schieffer

CASEPACK (YES or NO?): Yes

MANDATORY FIRST CLASS ATTENDANCE
FIRST CLASS ASSIGNMENT: 
1) Read course syllabus thoroughly (posted on Blackboard)
2) Read Week 1 slides (posted on Blackboard)
3) Read Introduction in “Ten Key Customer Insights” book
4) Read “P&G Chief’s Turnaround Recipe: Find Out What Women Want” in case packet
5) Read “The Sure Thing That Flopped” in case packet
6) Review Misconceptions about Market Orientation article
7) Review Backward Market Research article
8) Review course roster and begin to form teams of 4 - 5 students for group assignments

1. TEXT: REQUIRED

AUTHOR: Robert Schieffer

PUBLISHER: Texere, Thomson South-Western

TITLE: Ten Key Customer Insights:  Unlocking the Mind of the Market

ED./DATE: First Edition, 2005

2. TEXT: RECOMMENDED

AUTHOR: Carl McDaniel and Roger Gates

PUBLISHER: John Wiley and Sons

TITLE: Marketing Research Essentials

ED./DATE: Six Edition/2008

3. TEXT: RECOMMENDED

AUTHOR: Clotaire Rapaille

PUBLISHER: Broadway Books

TITLE: The Culture Code:  An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
(Paper back is available)

ED./DATE: First Edition, 2006

 

COURSE #: 454

SECTION: 71

COURSE NAME: Advertising Strategy

INSTRUCTOR: Brian Sternthal

CASEPACK (YES or NO?): YES

FIRST ASSIGNMENT:
First Class attendance is NOT mandatory        

First class preparation will be emailed to students prior to the first class

1.  TEXT  --   REQUIRED  or  RECOMMENDED?: NONE

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

 

COURSE #: 459

SECTION: 71

COURSE NAME: Services Marketing and Management

INSTRUCTOR: Richard Honack

CASEPACK (YES or NO?): Yes

FIRST ASSIGNMENT:

Read and be prepared to discuss Chapter 1 of Fisk/Grove/John
Bring your Nameplates
First Class is Mandatory

1. TEXT:  REQUIRED

AUTHOR: Fisk/Grove/John

PUBLISHER: Houghton Mifflin

TITLE: Interactive Services Marketing

ED./DATE: Third Edition, 2008
ISBB # 9780618641802

 

COURSE #: 463

SECTION: 71

COURSE NAME: Sales Force Management

INSTRUCTOR: Andris A. Zoltners

FIRST CLASS ATTENDANCE: MANDATORY

FIRST ASSIGNMENT: Please read Chapter 2 (Sales Force Assignment and Strategy) from the required textbook. The framework described in this chapter will enable you to begin evaluating several sales force challenges immediately.
FIRST CLASS MANDITORY

CASEPACK: Yes

1. TEXT: Required

AUTHOR: Andris A. Zoltners, Prabhakant Sinha and Greggor A. Zoltners

PUBLISHER: Amacom

TITLE: The Complete Guide to Accelerating Sales Force Performance

ED./DATE: 1st, 2001

2. TEXT: Recommended

AUTHOR: Andris A. Zoltners, Prabhakant Sinha and Sally E. Lorimer

PUBLISHIER: Palgrave Macmillian

TITLE: Sales Force Design for Strategic Advantage

ED./DATE: 1st, 2004

3. TEXT: Recommended

AUTHOR: Andris A. Zoltners, Prabhakant Sinha and Sally E. Lorimer

PUBLISHER: Amacom

TITLE: The Complete Guide to Sales Force Incentive Compensation

ED./DATE: 1st, 2006

 

COURSE #: 466

SECTION: 71

COURSE NAME: Marketing Strategy

INSTRUCTOR: Lakshman Krishnamurthi

CASEPACK (YES or NO?): Yes

FIRST ASSIGNMENT:

1. Attendance is MANDATORY for the first TWO classes, September 30 and October 7, 2008.

2. Read the material assigned for the first class meeting.

3. Please check the Marketing Department web page/Faculty & Research/Krishnamurthi/courses/Marketing Strategy for any updates and the Blackboard later after you register for my class.

4. Note:  the first MKT 466 class is on Tuesday, September 30, 2008.

5. The class on Tuesday, September 23rd will be rescheduled either for Friday, November 14 or Friday, November 21, 2008.

1.  TEXT:  REQUIRED

AUTHOR:  Jean-Claude Larreche, Hubert Gatington, and Remi Triolet

PUBLISHER:  StratX International

TITLE:  Markstrat Online (with software)

ED./DATE:  2003

2.  TEXT:  RECOMMENDED

AUTHOR:  Walker and Mullins

PUBLISHER: McGraw Hill/Irwin

TITLE:  Marketing Strategy

ED./DATE:  6th Edition, 2008

 

COURSE #: 467

SECTION: 71

COURSE NAME: International Marketing

INSTRUCTOR: Philip Corse

CASEPACK (YES or NO?): Yes

  • FIRST ASSIGNMENT:

Attendance is mandatory for the first class

The first class is focused on the first steps of “Going Global” for large (LSEs) and small (SMEs) companies. The major themes and learning objectives are shown below:
1 Drivers for global integration and market responsiveness
2 Global value chains
3 Going global processes
4 International competitiveness
5 5 sources model vs. 5 forces (Porter Model)
6 Sources of competitive advantage
7 Competitive benchmarking
Prior to the fist class you should …

  • Read the syllabus and deliverables
  • Read Chapters 1, 3 & 4 … unless otherwise noted (see below) you can assume, for this class and future classes, that end-of-chapter case studies will not be addressed unless assigned.
  • Study Arcor case study, browse their site/online info and be prepared to discuss the 3 case questions on page 39 in class (no hand-in required)
  • Study Bridgestone Tyres case study and be prepared to answer the 4 questions on page 133 in class (no hand-in required) for question #4, select an emerging market for your analysis.
  • Skim glossary at: http://wps.pearsoned.co.uk/ema_uk_he_hollensen_globalmark_4/0,13135,4204554--4205002,00.html
  • Browse “weblinks” for global market and country info sites at: http://wps.pearsoned.co.uk/ema_uk_he_hollensen_globalmark_4/0,13135,4204555-,00.html …Please be aware of databases and other excellent information sources on this site.

1. TEXT: Required

AUTHOR: Swen Hollensen

PUBLISHER: Prentice-Hall

TITLE: Global Marketing

ED./DATE: 4th/ 2007