COURSE #:
MEDM 911

SECTION:
81

COURSE NAME:
Media Strategy and Implementation

INSTRUCTOR:  Mike Smith

CASEPACK (Yes or No?):     yes-electronic casepacket available via Blackboard

FIRST ASSIGNMENT:
See Blackboard for class 1 reading
First class attendance is mandatory

TEXT:  REQUIRED

AUTHOR:  Lucy Küng

PUBLISHER:  Sage

TITLE:  Strategic management in the media: theory to practice
ISBN: 978-1-4129-0313-4 (pbk)