|
Attendance is mandatory for the first class
The first class is focused on the first steps of “Going Global” for large (LSEs) and small (SMEs) companies. The major themes and learning objectives are shown below:
1 Drivers for global integration and market responsiveness
2 Global value chains
3 Going global processes
4 International competitiveness
5 5 sources model vs. 5 forces (Porter Model)
6 Sources of competitive advantage
7 Competitive benchmarking
Prior to the fist class you should …
- Read the syllabus and deliverables
- Read Chapters 1, 3 & 4 … unless otherwise noted (see below) you can assume, for this class and future classes, that end-of-chapter case studies will not be addressed unless assigned.
- Study Arcor case study, browse their site/online info and be prepared to discuss the 3 case questions on page 39 in class (no hand-in required)
- Study Bridgestone Tyres case study and be prepared to answer the 4 questions on page 133 in class (no hand-in required) for question #4, select an emerging market for your analysis.
- Skim glossary at: http://wps.pearsoned.co.uk/ema_uk_he_hollensen_globalmark_4/0,13135,4204554--4205002,00.html
- Browse “weblinks” for global market and country info sites at: http://wps.pearsoned.co.uk/ema_uk_he_hollensen_globalmark_4/0,13135,4204555-,00.html …Please be aware of databases and other excellent information sources on this site.
|