MARKETING DEPARMENT Fall 2007
COURSE #: 430 |
SECTION: 41 |
COURSE NAME: Marketing Management |
||
INSTRUCTOR: Alexander Chernev |
||||
CASEPACK (YES or NO?) YES |
||||
FIRST ASSIGNMENT: First class is mandatory. Please go to course Web site for access to the materials for the first class |
||||
1. TEXT -- REQUIRED |
||||
AUTHOR: Alexander Chernev |
PUBLISHER: Brightstar Media |
|||
TITLE: Strategic Marketing Analysis ISBN: 0-9790039-1-1 |
ED./DATE: 2nd Edition |
|||
2. TEXT -- RECOMMENDED |
||||
AUTHOR: Philip Kotler and Kevin Keller |
PUBLISHER: Prentice-Hall |
|||
TITLE: Marketing Management ISBN: 0131457578 |
ED./DATE: 12th Edition |
|||
COURSE #: 430 |
SECTION: 42 |
COURSE NAME: Marketing Management |
||
INSTRUCTOR: Alexander Chernev |
||||
CASEPACK (YES or NO?) YES |
||||
FIRST ASSIGNMENT: First class is mandatory. Please go to course Web site for access to the materials for the first class |
||||
1. TEXT -- REQUIRED |
||||
AUTHOR: Alexander Chernev |
PUBLISHER: Brightstar Media |
|||
TITLE: Strategic Marketing Analysis ISBN: 0-9790039-1-1 |
ED./DATE: 2nd Edition |
|||
2. TEXT -- RECOMMENDED |
||||
AUTHOR: Philip Kotler and Kevin Keller |
PUBLISHER: Prentice-Hall |
|||
TITLE: Marketing Management ISBN: 0131457578 |
ED./DATE: 12th Edition |
|||
COURSE #: 430 |
SECTION: 43 |
COURSE NAME: Marketing Management |
||
INSTRUCTOR: Julie Hennessy |
||||
CASEPACK (YES or NO?): Yes |
||||
MANDATORY FIRST CLASS ATTENDANCE FIRST ASSIGNMENT: 1. Read assigned readings for the first day. See case packet for list. |
||||
1. TEXT -- REQUIRED or RECOMMENDED? None |
||||
AUTHOR |
PUBLISHER: |
|||
TITLE: |
ED./DATE: |
|||
COURSE #: 430 |
SECTION: 44 |
COURSE NAME: Marketing Management |
||
INSTRUCTOR: Julie Hennessy |
||||
CASEPACK (YES or NO?): Yes |
||||
MANDATORY FIRST CLASS ATTENDANCE FIRST ASSIGNMENT: 1. Read assigned readings for the first day. See case packet for list. |
||||
1. TEXT -- REQUIRED or RECOMMENDED? None |
||||
AUTHOR |
PUBLISHER: |
|||
TITLE: |
ED./DATE: |
|||
COURSE #: 430 |
SECTION: 45 |
COURSE NAME: Marketing Management |
||
INSTRUCTOR: Kent Grayson |
||||
CASEPACK (YES or NO?) YES |
||||
FIRST ASSIGNMENT: First class attendance is mandatory. For the first class assignment, please refer to the course syllabus which is included in the case packet and posted on course web sit. |
||||
1. TEXT -- RECOMMENDED |
||||
AUTHOR: Philip Kotler and Kevin Keller |
PUBLISHER: Prentice-Hall |
|||
TITLE: Marketing Management |
ED./DATE: 12th Edition |
|||
2. TEXT -- RECOMMENDED |
||||
AUTHOR: Philip Kotler and Kevin Keller |
PUBLISHER: Prentice-Hall |
|||
TITLE: A Framework for Marketing Management |
ED./DATE: 3rd Edition |
|||
COURSE #: 430 |
SECTION: 46 |
COURSE NAME: Marketing Management |
||
INSTRUCTOR: Kent Grayson |
||||
CASEPACK (YES or NO?) YES |
||||
FIRST ASSIGNMENT: First class attendance is mandatory. For the first class assignment, please refer to the course syllabus which is included in the case packet and posted on course web sit. |
||||
1. TEXT -- RECOMMENDED |
||||
AUTHOR: Philip Kotler and Kevin Keller |
PUBLISHER: Prentice-Hall |
|||
TITLE: Marketing Management |
ED./DATE: 12th Edition |
|||
2. TEXT -- RECOMMENDED |
||||
AUTHOR: Philip Kotler and Kevin Keller |
PUBLISHER: Prentice-Hall |
|||
TITLE: A Framework for Marketing Management |
ED./DATE: 3rd Edition |
|||
COURSE #: 450 |
SECTION: 61 |
COURSE NAME: Research Methods in Marketing |
||
INSTRUCTOR: Robert Schieffer |
||||
CASEPACK (YES or NO?): Yes |
||||
MANDATORY FIRST CLASS ATTENDANCE FIRST CLASS ASSIGNMENT: 1) Read course syllabus thoroughly (posted on Blackboard) 2) Read Class 1 slides (posted on Blackboard) 3) Read Introduction in “Ten Key Customer Insights” book 4) Read “P&G Chief’s Turnaround Recipe: Find Out What Women Want” in case packet 5) Review Chapter 1 of recommended text (Marketing Research Essentials) 6) Review course roster and begin to form teams of 4 - 5 students for group assignments 7) Begin to think about sponsors for your Marketing Research project |
||||
1. TEXT: REQUIRED |
||||
AUTHOR: Robert Schieffer |
PUBLISHER: Texere, Thomson South-Western |
|||
TITLE: Ten Key Customer Insights: Unlocking the Mind of the Market |
ED./DATE: First Edition, 2005 |
|||
2. TEXT: RECOMMENDED |
||||
AUTHOR: Carl McDaniel and Roger Gates |
PUBLISHER: John Wiley and Sons |
|||
TITLE: Marketing Research Essentials |
ED./DATE: Six Edition/2008 |
|||
3. TEXT: RECOMMENDED |
||||
AUTHOR: Clotaire Rapaille |
PUBLISHER: Broadway Books |
|||
TITLE: The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do (Paper back is available) |
ED./DATE: First Edition, 2006 |
|||
COURSE #: 454 |
SECTION: 62 |
COURSE NAME: Advertising Strategy |
||
INSTRUCTOR: Mary O. Pearlman |
||||
CASEPACK (YES or NO?): Yes |
||||
First class attendance is MANDATORY, unless discussed and excused by Professor Pearlman. Contact Phone Numbers: 847-491-3522 or 847-920-9545. FIRST ASSIGNMENT: Please read all of Module I (History of Advertising) excluding the PLEASE NOTE: There is a “No Laptop” policy in my class. |
||||
1. TEXT: None |
||||
AUTHOR: |
PUBLISHER: |
|||
TITLE: |
ED./DATE: |
|||
COURSE #: 459 |
SECTION: 81 |
COURSE NAME: Services Marketing and Management |
||
INSTRUCTOR: Professor Richard Honack |
||||
CASEPACK (YES or NO?) : Yes |
||||
FIRST ASSIGNMENT: 1st Class is Mandatory, Bring Nameplates, Read and prepared to discuss chapter 1 of Fisk/Grove/John. Bring your case packet. |
||||
1. TEXT: REQUIRED |
||||
AUTHOR: Fisk/Grove/John |
PUBLISHER: Houghton Mifflin |
|||
TITLE: Interactive Services Marketing |
ED./DATE: Third Edition, 2007 ISBN: 9780618641802 |
|||
2. TEXT: RECOMMENDED |
||||
AUTHOR: Philip Kotler |
PUBLISHER: Prentice Hall |
|||
TITLE: Marketing Management |
ED./DATE: 12th Edition, 2006 |
|||
COURSE #: 463 |
SECTION: 61 |
COURSE NAME: Sales Force Management |
||
INSTRUCTOR: Andris A. Zoltners |
||||
CASEPACK (YES or NO?): Yes |
||||
Mandatory First Class Attendance: Yes |
||||
FIRST ASSIGNMENT: Read Chapter 2 (Sales Force Assessment and Strategy) from the required text book. The Framework described in this chapter will enable you to begin evaluating several sales force challenges immediately. |
||||
1. TEXT: REQUIRED |
||||
AUTHOR: Andris A. Zoltners Prabhakant Sinha Sally E. Lorimer |
PUBLISHER: Amacom |
|||
TITLE: The Complete Guide to Accelerating Sales Force Performance |
ED./DATE: First 2001 |
|||
2. TEXT: RECOMMENDED |
||||
AUTHOR: Andris A. Zoltners Prabhakant Sinha Sally E. Lorimer |
PUBLISHER: Palgrave Macmillan |
|||
TITLE: Sales Force Design for Strategic Advantage |
ED./DATE: First 2004 |
|||
3. TEXT: RECOMMENDED |
||||
AUTHOR: Andris A. Zoltners Prabhakant Sinha Sally E. Lorimer |
PUBLISHER: Amacom |
|||
TITLE: The Complete Guide to Sales Force Incentive Compensation How to design and Implement Plans That Work |
ED./DATE: First 2006 |
|||
COURSE #: 464A |
SECTION: 81 |
COURSE NAME: Product Development and Design |
||
INSTRUCTOR: Walter Herbst |
||||
CASEPACK (YES or NO?): Yes |
||||
FIRST ASSIGNMENT:PREPARATION FOR OUR FIRST CLASSBefore our first session I want you to start thinking holistically about DESIGN. What is it? What's good design? What's bad design? Is there a metric? If so, what is it? My opening question will ask for a list of five products you consider to be good design as well as five products you consider bad design. Develop your list with 5 examples of each, and in a few short sentences describe why they're on your list. I want to see if there is a constant in your descriptions, recognizing that no two of you will have identical lists. At the end of the first session be prepared to turn them in. There is no correct answer and your papers will not be graded for any component other than turn-in. Assignments will be noted in the Case Book. You can reach Prof. Walter Herbst at 847-467-3375 or cell: 847-682-0129 if you have any questions. |
||||
1. TEXT: RECOMMENDED |
||||
AUTHOR: Ulrich & Eppinger |
PUBLISHER: McGraw-Hill Higher Education |
|||
TITLE: Product Design and Development |
ED./DATE: 4th Edition /2007 |
|||
COURSE #: 466 |
SECTION: 61 |
COURSE NAME: Marketing Strategy |
||
INSTRUCTOR: Tim Calkins |
||||
CASEPACK (YES or NO?): Yes |
||||
FIRST ASSIGNMENT: Read Markstrat Online Student Handbook |
||||
1. TEXT: REQUIRED |
||||
AUTHOR: Larreche and Gatignon |
PUBLISHER: StratX |
|||
TITLE: Markstrat Online Student Handbook |
ED./DATE: 2003 |
|||
2. TEXT: RECOMMENDED |
||||
AUTHOR: Alice Tybout and Tim Calkins |
PUBLISHER: John Wiley and Sons |
|||
TITLE: Kellogg on Branding |
ED./DATE: 2006 |
|||
3. TEXT: RECOMMENDED |
||||
AUTHOR: Walker, Boyd, Mullins, & Larreche |
PUBLISHER: McGraw-Hill |
|||
TITLE: Marketing Strategy |
ED./DATE: Fifth Edition, 2006 |
|||
COURSE #: 466 |
SECTION: 62 |
COURSE NAME: Marketing Strategy |
||
INSTRUCTOR: Tim Calkins |
||||
CASEPACK (YES or NO?): Yes |
||||
FIRST ASSIGNMENT: Read Markstrat Online Student Handbook |
||||
1. TEXT: REQUIRED |
||||
AUTHOR: Larreche and Gatignon |
PUBLISHER: StratX |
|||
TITLE: Markstrat Online Student Handbook |
ED./DATE: 2003 |
|||
2. TEXT: RECOMMENDED |
||||
AUTHOR: Alice Tybout and Tim Calkins |
PUBLISHER: John Wiley and Sons |
|||
TITLE: Kellogg on Branding |
ED./DATE: 2006 |
|||
3. TEXT: RECOMMENDED |
||||
AUTHOR: Walker, Boyd, Mullins, & Larreche |
PUBLISHER: McGraw-Hill |
|||
TITLE: Marketing Strategy |
ED./DATE: Fifth Edition, 2006 |
|||
COURSE #: 476 |
SECTION: 21 |
COURSE NAME: Introduction to Applied Econometrics I |
||
INSTRUCTOR: Karsten Hansen |
||||
CASEPACK (YES or NO?): NO |
||||
FIRST ASSIGNMENT: First Class attendance is NOT mandatory |
||||
1. TEXT -- REQUIRED |
||||
AUTHOR: |
PUBLISHER: |
|||
TITLE: |
ED./DATE: |
|||
COURSE #: 520-1 |
SECTION: 21 |
COURSE NAME: General PhD Seminar |
||
INSTRUCTOR: Greg Carpenter |
||||
CASEPACK (YES or NO?): Yes |
||||
FIRST ASSIGNMENT: First Class attendance is mandatory |
||||
1. TEXT -- REQUIRED or RECOMMENDED?: NONE |
||||
AUTHOR: |
PUBLISHER: |
|||
TITLE: |
ED./DATE: |
|||
COURSE #: 520-2 |
SECTION: 21 |
COURSE NAME: General PhD Seminar |
||
INSTRUCTOR: Brian Sternthal |
||||
CASEPACK (YES or NO?): No |
||||
FIRST ASSIGNMENT: First Class attendance is mandatory |
||||
1. TEXT -- REQUIRED or RECOMMENDED?: NONE |
||||
AUTHOR: |
PUBLISHER: |
|||
TITLE: |
ED./DATE: |
|||