COURSE #:  430

SECTION:  71

COURSE NAME:  Marketing Management

INSTRUCTOR:  Alexander Chernev

CASEPACK (YES or NO?)  YES

FIRST ASSIGNMENT:  First class is mandatory.

                                                Please go to course Web site for access to the materials for the first class

1.  TEXT  --   REQUIRED 

AUTHOR:  Alexander Chernev

PUBLISHER:  Brightstar Media

TITLE:  Strategic Marketing Analysis

ISBN: 0-9790039-1-1

ED./DATE:  2nd Edition 

2.  TEXT  --   RECOMMENDED 

AUTHOR:  Philip Kotler and Kevin Keller

PUBLISHER:  Prentice-Hall

TITLE:  Marketing Management

ISBN: 0131457578

ED./DATE:  12th Edition

COURSE #:  430

SECTION:  72

COURSE NAME:  Marketing Management

INSTRUCTOR:  Alexander Chernev

CASEPACK (YES or NO?)  YES

FIRST ASSIGNMENT:  First class is mandatory.

                                                Please go to course Web site for access to the materials for the first class

1.  TEXT  --   REQUIRED 

AUTHOR:  Alexander Chernev

PUBLISHER:  Brightstar Media

TITLE:  Strategic Marketing Analysis

ISBN: 0-9790039-1-1

ED./DATE:  2nd Edition 

2.  TEXT  --   RECOMMENDED 

AUTHOR:  Philip Kotler and Kevin Keller

PUBLISHER:  Prentice-Hall

TITLE:  Marketing Management

ISBN: 0131457578

ED./DATE:  12th Edition

COURSE #:  450

SECTION:  71

COURSE NAME:  Research Methods in Marketing

INSTRUCTOR:  Robert Schieffer

CASEPACK (YES or NO?):  Yes

MANDATORY FIRST CLASS ATTENDANCE

FIRST CLASS ASSIGNMENT:

1)  Read course syllabus thoroughly (posted on Blackboard)

2)  Read Class 1 slides (posted on Blackboard)

3)  Read Introduction in “Ten Key Customer Insights” book

4)  Read “P&G Chief’s Turnaround Recipe: Find Out What Women Want” in case packet

5)  Review Chapter 1 of recommended text (Marketing Research Essentials)

6)  Review course roster and begin to form teams of 4 - 5 students for group assignments

7)  Begin to think about sponsors for your Marketing Research project

1.  TEXT:  REQUIRED

AUTHOR:  Robert Schieffer

PUBLISHER:  Texere, Thomson South-Western

TITLE:  Ten Key Customer Insights:  Unlocking the Mind of the Market

ED./DATE:  First Edition, 2005

2.  TEXT:  RECOMMENDED

AUTHOR:  Carl McDaniel and Roger Gates

PUBLISHER:  John Wiley and Sons

TITLE:  Marketing Research Essentials

ED./DATE:  Six Edition/2008

3.  TEXT:  RECOMMENDED

AUTHOR:  Clotaire Rapaille

PUBLISHER:  Broadway Books

TITLE:  The Culture Code:  An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

(Paper back is available)

ED./DATE:  First Edition, 2006

COURSE #:  454

SECTION:  71

COURSE NAME:  Advertising Strategy

INSTRUCTOR:  Brian Sternthal

CASEPACK (YES or NO?):  YES

FIRST ASSIGNMENT:

First Class attendance is NOT mandatory 

First class assignment will be posted on the course website by September 21, 2007

1.  TEXT  --   REQUIRED  or  RECOMMENDED?:  NONE

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

COURSE #:  463

SECTION:  71

COURSE NAME:  Sales Force Management

INSTRUCTOR:  Andris A. Zoltners

CASEPACK (YES or NO?):  Yes

Mandatory First Class Attendance:  Yes

FIRST ASSIGNMENT:

Read Chapter 2 (Sales Force Assessment and Strategy) from the required text book.  The Framework described in this chapter will enable you to begin evaluating several sales force challenges immediately.

1.  TEXT:  REQUIRED

AUTHOR:  Andris A. Zoltners

                    Prabhakant Sinha

                    Sally E. Lorimer

PUBLISHER:  Amacom

TITLE:  The Complete Guide to Accelerating Sales Force Performance

ED./DATE:  First 2001

2.  TEXT:  RECOMMENDED

AUTHOR:  Andris A. Zoltners

                    Prabhakant Sinha

                    Sally E. Lorimer

PUBLISHER:  Palgrave Macmillan

TITLE:  Sales Force Design for Strategic Advantage

ED./DATE:  First 2004

3.  TEXT:  RECOMMENDED

AUTHOR:  Andris A. Zoltners

                    Prabhakant Sinha

                    Sally E. Lorimer

PUBLISHER:  Amacom

TITLE:  The Complete Guide to Sales Force Incentive Compensation

                How to design and Implement Plans That Work

ED./DATE:  First 2006

COURSE #:  466

SECTION:  71

COURSE NAME:  Marketing Strategy

INSTRUCTOR:  Lakshman Krishnamurthi

CASEPACK (YES or NO?):  Yes

FIRST ASSIGNMENT: 

1.  Attendance is MANDATORY for the first TWO classes.

2.  Read the material assigned for the first class meeting.

3.  Please check the Marketing Department web page/Faculty & Research/Krishnamurthi/courses/Marketing Strategy for any updates and the Blackboard later after you register for my class.

4.  Note:  the first MKT 466 class is on Tuesday, September 25, 2007.

Friday, October 19 (make-up for missed class on Tuesday, October 16)

1.  TEXT:  REQUIRED

AUTHOR:  Jean-Claude Larreche, Hubert Gatington, and Remi Triolet

PUBLISHER:  StratX International

TITLE:  Markstrat Online (with software)

ED./DATE:  2003

2.  TEXT:  RECOMMENDED

AUTHOR:  Walker, Boyd, Lerreche, and Mullins

PUBLISHER:  Irwin

TITLE:  Marketing Strategy

ED./DATE:  5^th Edition

COURSE #:  467

SECTION:  71

COURSE NAME:  International Marketing

INSTRUCTOR:  Philip Corse

CASEPACK (YES or NO?):  Yes

FIRST ASSIGNMENT:  Attendance is mandatory for the first class meeting.

·         Read syllabus and understand your deliverables

·         Read Chapters 1 & 3, pp 47-54 and skim Chapter 4 and skim end-of-chapter cases

·         Study Arcor mini case, browse their site/online info and be prepared to discuss the 3 case questions on page 39 in class (no hand-in required)

·         Skim glossary @ http://wps.pearsoned.co.uk/ema_uk_he_hollensen_globalmark_4/0,13135,4204554--4205002,00.html

·         Browse “weblinks” for global market and country info sites @ http://wps.pearsoned.co.uk/ema_uk_he_hollensen_globalmark_4/0,13135,4204555-,00.html

1.  TEXT -- REQUIRED or RECOMMENDED?:  Required

AUTHOR:  Swen Hollensen

PUBLISHER:   FT Prentice-Hall

TITLE:  Global Marketing

ED./DATE:  4^th/ 2007