TERM: Fall 2007

COURSE #: 431

SECTION: 71, 72, 76

COURSE NAME: Business Strategy

INSTRUCTOR: Yasutora Watanabe

IS THERE A CASE PACKET – Yes or No?: Yes

FIRST ASSIGNMENT:

 1. Purchase Case Packet and read the syllabus (1st document in Case Packet) carefully.  

 2. Complete the readings listed on the syllabus for the first class.

 3. Try to log on to the course website at courses.northwestern.edu

 4. Come prepared to ask and answer questions!

IS ATTENDANCE AT FIRST CLASS MANDATORY – Yes or No?: Yes

1.  TEXT – Required or Recommended?: Required

AUTHOR: Besanko, Dranove, Shanley, and Schaefer

PUBLISHER: Wiley

TITLE: Economics of Strategy

ED./DATE: 3rd Edition. 2004 or 4th Edition 2006

 

TERM: Fall 2007/2008

COURSE #: MGMT 452

SECTION: 71

COURSE NAME:

Strategy and Organization

INSTRUCTOR: Yuk-fai Fong

CASEPACK - YES or NO?: Yes

FIRST ASSIGNMENT:

1.             Study the Nordstrom Case and pay special attention to the following questions:

1.        What is Nordstrom’s strategy?  Generally speaking, is putting the salespeople on commission consistent with this strategy?

2.        What problems is Nordstrom experiencing in the case?  In your opinion, what are the underlying causes of these problems?

3.        Over the years, many of Nordstrom’s competitors have experimented with Nordstrom-like personnel strategies.  Why don’t all of Nordstrom’s competitors change their sales compensation policies?

2.             Do the required reading for the first week.
 

1.  TEXT - REQUIRED or RECOMMENDED?: No.

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

2.  TEXT - REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

 

 

COURSE #: 463

SECTION: 71

COURSE NAME: Management of Technology

INSTRUCTOR: Greenstein, Shane

CASEPACK (YES or NO?) : Yes

FIRST ASSIGNMENT: Read Rosenberg for first class.

1.  TEXT  --   REQUIRED  or  RECOMMENDED?: Required.

AUTHOR: Geoffrey Moore

PUBLISHER: Harvard Business School Press

TITLE: Crossing the Chasm

ED./DATE: 1999

2.  TEXT  --   REQUIRED  or  RECOMMENDED?: Required

AUTHOR: Carl Shapiro and Hal Varian

PUBLISHER: Harvard Business School Press

TITLE: Information Rules

ED./DATE: 1998