EVANSTON - FIRST ASSIGNMENT / BOOK ORDERS

TERM: Fall 2007/2008

COURSE #:  MEc 441

SECTION: 61 and 62

COURSE NAME: Industrial Structure and Competitive Strategy

INSTRUCTOR:  Mark Satterthwaite

CASEPACK - YES or NO?:  Yes

FIRST ASSIGNMENT: Required reading:

1.  Course syllabus.

2.  Case:  Nintendo Co., Inc.  Be prepared to discuss two questions:

·         How did Nintendo keep the price of software for the NES at a relatively high level?  Why did it do so?

·         Why did Nintendo delay introduction of its 16-bit system, the Super NES, for almost two years after Sega introduced its system.

3.  Satterthwaite, M. 1997.  An abbreviated history of Atari and the video game industry in the early 1980s.  August.   

4.  Katz, Michael L., and Carl Shapiro, 1994, Systems Competition and Network Effects, Journal of Economic Perspectives 8, 93-115.

5. Scott-Morton (1999), Why economics has been fruitful for strategy. 

By mid-September all materials for week one from the case packet will be on my “course page”  at: 

          http://www.kellogg.northwestern.edu/faculty/satterthwaite/htm/coursepg.htm

The Blackboard site will also be active by then.

IS ATTENDANCE AT FIRST CLASS MANDATORY – YES OR NO?:  No

1.  TEXT - REQUIRED or RECOMMENDED?: None

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

2.  TEXT - REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

 

 

MECN 430 - 61 FELDMANN

TERM:  Fall

COURSE MECN 430

SECTION: 61

COURSE NAME:
Microeconomic Analysis

INSTRUCTOR: Sven Feldmann

CASEPACK - YES or NO?: Yes

FIRST ASSIGNMENT: Pleases read the following:

1.   Besanko and Braeutigam, Microeconomics, Chapter 2, Section 2.1.

2.   Case: Capacity expansion in the Global Aluminum Industry, 2006

IS ATTENDANCE AT FIRST CLASS MANDATORY – YES OR NO?: No

1.  TEXT - REQUIRED or RECOMMENDED?: (Strongly) recommended

AUTHOR: Besanko & Braeutigam

PUBLISHER: Wiley

TITLE: Microeconomics

ED./DATE: 2nd, 2005

MECN 446 – 61, 71  VOHRA

TERM: fall ‘07

COURSE #: MECN 460

SECTION: 61 & 71

COURSE NAME:  pricing strategies

INSTRUCTOR: Rakesh Vohra

CASEPACK - YES or NO?: YES

FIRST ASSIGNMENT:  NONE

IS ATTENDANCE AT FIRST CLASS MANDATORY – YES OR NO?: YES

1.        TEXT - RECOMMENDED

AUTHOR: Thomas Nagle and John Hogan

PUBLISHER: Pearson/Prentice Hall

TITLE: Strategy and Tactics of Pricing

ED./DATE: 4th

2.  TEXT - REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE: