COURSE #:

MEDM 911

SECTION:

81

COURSE NAME:

Media Strategy and Implementation

INSTRUCTOR:  John Lavine

CASEPACK (Yes or No?):     YES

FIRST ASSIGNMENT:

See Course Blackboard Site for class 1 reading.

TEXT:  REQUIRED

AUTHOR:  Robert Picard

PUBLISHER:  Lawrence Erlbaum

TITLE:  Media Product Portfolios

ISBN: 0805855890

(Available at www.erlbaum.com )