| COURSE #: TECH914 |
SECTION: 61 |
COURSE NAME: Enterprise Technology for General Managers |
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| INSTRUCTOR: MARK JEFFERY |
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| CASEPACK : YES |
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| FIRST ASSIGNMENT: YES – Readings in the syllabus posted to the Course Info web site |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: NONE |
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PUBLISHER: |
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ED./DATE: |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
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ED./DATE: |
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| COURSE #: Tech917 |
SECTION: 61 |
COURSE NAME: Analytical Marketing and CRM |
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| INSTRUCTOR: Alok N Choudhary |
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| CASEPACK (YES or NO?) : YES |
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| FIRST ASSIGNMENT: Read Chapter 1 |
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| 1. TEXT -- REQUIRED |
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| AUTHOR: Michael Berry and Gordan Linoff |
PUBLISHER: Wiley |
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| TITLE: Mastering Datamining: Data Mining techniques for Marketing, Sales and Customer Relationship Management |
ED./DATE: 2nd ED ISBN 0471-47064–3 |
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| 2. TEXT -- RECOMMENDED |
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| AUTHOR: Francis Buttle |
PUBLISHER:Elseview ISBN0-7506-5502-X |
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| TITLE: Customer Relationship management: concepts and tools |
ED./DATE: 2004 |
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