COURSE #: Tech917

SECTION:  71

COURSE NAME: Analytical Marketing and CRM

INSTRUCTOR: Alok N Choudhary

CASEPACK (YES or NO?) : YES

FIRST ASSIGNMENT:  Read Chapter 1

1.  TEXT  --   REQUIRED

AUTHOR: Michael Berry and Gordan Linoff

PUBLISHER: Wiley

TITLE: Mastering Datamining: Data Mining techniques for Marketing, Sales and  Customer Relationship Management

ED./DATE: 2^nd ED

ISBN 0471-47064–3

2.  TEXT  --    RECOMMENDED

AUTHOR: Francis Buttle

PUBLISHER:Elseview  ISBN0-7506-5502-X

TITLE: Customer Relationship management: concepts and tools

ED./DATE: 2004