| COURSE #: MKT430 |
SECTION: 41 |
COURSE NAME: Marketing Management |
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| INSTRUCTOR: Professor Alexander Chernev |
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| CASEPACK (YES or NO?) : Yes |
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| FIRST ASSIGNMENT: Yes (course web site info will be given once registered) |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: Recommended |
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| AUTHOR: Philip Kotler |
PUBLISHER: Prentice Hall |
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| TITLE: Marketing Management |
ED./DATE: 11th Edition - 2003 |
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| FIRST CLASS ATTENDANCE: MANDATORY |
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| COURSE #: MKT430 |
SECTION: 42 |
COURSE NAME: Marketing Management |
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| INSTRUCTOR: Professor Alexander Chernev |
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| CASEPACK (YES or NO?) : Yes |
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| FIRST ASSIGNMENT: Yes (course web site info will be given once registered) |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: Recommended |
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| AUTHOR: Philip Kotler |
PUBLISHER: Prentice Hall |
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| TITLE: Marketing Management |
ED./DATE: 11th Edition - 2003 |
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| FIRST CLASS ATTENDANCE: MANDATORY |
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| COURSE #: 430 |
SECTION: 43 |
COURSE NAME: Marketing Management |
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| INSTRUCTOR: Julie Hennessy |
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| CASEPACK (YES or NO?) Yes |
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| FIRST ASSIGNMENT: Read and consider questions on:
The Case of the Pricing Predicament. Read: Putting the Customer First Marketing Strategy- An Overview
Shedding the Commodity Mindset Mandatory attendance NOT required of the first day of class |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Kotler, Philip |
PUBLISHER: Prentice Hall |
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| TITLE: Marketing Management |
ED./DATE: 11th/2003 |
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| COURSE #: 430 |
SECTION: 44 |
COURSE NAME: Marketing Management |
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| INSTRUCTOR: Julie Hennessy |
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| CASEPACK (YES or NO?) Yes |
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| FIRST ASSIGNMENT: Read and consider questions on:
The Case of the Pricing Predicament. Read: Putting the Customer First Marketing Strategy- An Overview
Shedding the Commodity Mindset Mandatory attendance NOT required of the first day of class |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Kotler, Philip |
PUBLISHER: Prentice Hall |
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| TITLE: Marketing Management |
ED./DATE: 11th/2003 |
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| COURSE #: MKT430 |
SECTION: 45 |
COURSE NAME: Marketing Management |
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| INSTRUCTOR: Professor Alexander Chernev |
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| CASEPACK (YES or NO?) : Yes |
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| FIRST ASSIGNMENT: Yes (course web site info will be given once registered) |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: Recommended |
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| AUTHOR: Philip Kotler |
PUBLISHER: Prentice Hall |
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| TITLE: Marketing Management |
ED./DATE: 11th Edition - 2003 |
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| FIRST CLASS ATTENDANCE: MANDATORY |
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| COURSE #: MKT450 |
SECTION: 61 |
COURSE NAME: Research Methods in Marketing |
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| INSTRUCTOR: Professor Angela Y. Lee |
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| CASEPACK (YES or NO?) : Yes |
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| FIRST ASSIGNMENT: FIRST CLASS IS MANDATORY. Please note class on Thursday Oct 7 is rescheduled to Wednesday Oct 6 from 10am to 11:30am (attendance mandatory). Please read Chapters 1 and 3 of the textbook and skim Chapter 2. Also skim “Cost Conscious Market Research” by Andreasen. Be prepared to discuss “Backward Market Research” by Andreasen. Prepare South Delaware Coors Case for discussion and submit your shopping list for market research so you could make a recommendation to Larry Brownlow based on the market research data. The purchase order form is in your case packet. It will also be posted in Blackboard under Assignments. |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: Required |
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| AUTHOR: Aaker, Kumar and Day |
PUBLISHER: John Wiley & Sons Inc. |
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| TITLE: Marketing Research (with SPSS Student Version) |
ED./DATE: 8th Edition - 2004 |
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| COURSE #: MKT450 |
SECTION: 62 |
COURSE NAME: Research Methods in Marketing |
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| INSTRUCTOR: Professor Angela Y. Lee |
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| CASEPACK (YES or NO?) : Yes |
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| FIRST ASSIGNMENT: FIRST CLASS IS MANDATORY. Please note class on Thursday Oct 7 is rescheduled to Wednesday Oct 6 from 10am to 11:30am (attendance mandatory). Please read Chapters 1 and 3 of the textbook and skim Chapter 2. Also skim “Cost Conscious Market Research” by Andreasen. Be prepared to discuss “Backward Market Research” by Andreasen. Prepare South Delaware Coors Case for discussion and submit your shopping list for market research so you could make a recommendation to Larry Brownlow based on the market research data. The purchase order form is in your case packet. It will also be posted in Blackboard under Assignments. |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: Required |
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| AUTHOR: Aaker, Kumar and Day |
PUBLISHER: John Wiley & Sons Inc. |
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| TITLE: Marketing Research (with SPSS Student Version) |
ED./DATE: 8th Edition - 2004 |
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| COURSE #: 454 |
SECTION: 61 |
COURSE NAME: Advertising Marketing |
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| INSTRUCTOR: Mary Pearlman |
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| CASEPACK :YES |
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| FIRST
ASSIGNMENT: 1. Please read all of Module I (History of Advertising)
excluding the 2. First class attendance is mandatory unless discussed and excused by Prof. Pearlman 3. Contact Phone # 847 491 3522 or 847 920 9545) |
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| TEXT -- REQUIRED OR RECOMMENDED: NONE |
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| COURSE #: Mktg 459 |
SECTION: 81 |
COURSE NAME: Services Marketing and Management |
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| INSTRUCTOR: Professor Richard Honack |
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| CASEPACK (YES or NO?) : No |
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| FIRST ASSIGNMENT: 1st Class is Mandatory, Bring Nameplates, Read Chapter 1 of Fisk/Grove/John |
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| 1. TEXT -- REQUIRED |
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| AUTHOR: Fisk/Grove/John |
PUBLISHER: Houghton Mifflin |
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| TITLE: Interactive Services Marketing |
ED./DATE: Second Edition, 2003 |
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| 2. TEXT -- RECOMMENDED for source material—not required, but helpful |
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| AUTHOR: Kotler |
PUBLISHER: Prentice Hall |
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| TITLE: Marketing Management |
ED./DATE: Eleventh Edition, 2003 |
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| COURSE #: Mktg 461B |
SECTION: 81 |
COURSE NAME: The Importance of Design in Business |
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| INSTRUCTOR: Professor Allan Glass |
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| CASEPACK (YES or NO?) : Reading Packet |
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| FIRST ASSIGNMENT: The first assignment will read as follows: "Visit your local Jewel or Dominicks and walk the aisles looking at the packaging. Evaluate which packages you think do a good or bad job of communicating what you consider key messages. Next select a package that you think IS NOT A GOOD PACKAGE. If you were the Brand Manager responsible for that package (and the Brand) and you decided to retain a design firm to redesign the package graphics (not the physical structure) WHAT FOUR OBJECTIVES would you give the design firm. Each objective can only be ONE SENTENCE. Bring your selected package to class along with the four Objectives for the redesign. (Your Objectives must be typewritten and handed in at the first class.) Be prepared to present your package to the class and defend your Objectives. In addition to defining your objectives, consider what five traits a good package should have. For example, "A good package should clearly communicate the Brand Name." These five traits (each trait can only be one sentence) should be included with the "Objectives" paper you're handing in at the first class. Attendance at the first class is mandatory! |
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| 1. TEXT -- REQUIRED OR RECOMMENDED: NONE |
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ED./DATE: |
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| 2. TEXT -- REQUIRED OR RECOMMENDED |
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PUBLISHER: |
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ED./DATE: |
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| COURSE #: 462 |
SECTION: 61 |
COURSE NAME: Sales Promotion and Retailer Behavior |
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| INSTRUCTOR: Robert C. Blattberg |
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| CASEPACK (YES or NO?): Yes |
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| FIRST ASSIGNMENT: Mandatory attendance of first day of class. No first assignment |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: Required |
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| AUTHOR: Robert C. Blattberg and Scott A. Neslin |
PUBLISHER: Prentice Hall |
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| TITLE: Sales Promotions: Concepts, Methods and Strategies |
ED./DATE: 1st edition - 1990 |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| COURSE #: 462 |
SECTION: 62 |
COURSE NAME: Sales Promotion and Retailer Behavior |
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| INSTRUCTOR: Robert C. Blattberg |
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| CASEPACK (YES or NO?): Yes |
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| FIRST ASSIGNMENT: Mandatory attendance of first day of class. No first assignment |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: Required |
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| AUTHOR: Robert C. Blattberg and Scott A. Neslin |
PUBLISHER: Prentice Hall |
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| TITLE: Sales Promotions: Concepts, Methods and Strategies |
ED./DATE: 1st edition - 1990 |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| COURSE #: MKT 463 |
SECTION: 61 |
COURSE NAME: Sales Force Management |
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| INSTRUCTOR: Professor Andris Zoltners |
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| CASEPACK (YES or NO?) : Yes |
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| FIRST ASSIGNMENT: Read Chapter 2 from the textbook. The framework described in this chapter will enable you to begin evaluating several sales force challenges immediately. FIRST CLASS ATTENDANCE IS MANDATORY. |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: Required |
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| AUTHOR: Andris A. Zoltners, Prabhakant Sinha, Greggor A. Zoltners |
PUBLISHER: AMACOM |
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| TITLE: The Complete Guide to Accelerating Sales Force Performance |
ED./DATE: First Edition - 2001 |
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| COURSE #: 464A |
SECTION: 81 |
COURSE NAME: The Management of Product Development |
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| INSTRUCTOR: Walter Herbst |
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| CASEPACK :YES |
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| FIRST ASSIGNMENT: PREPARATION FOR OUR FIRST CLASS Before our first session I want you to start thinking holistically about DESIGN. What is it? What's good design? What's bad design? Is there a metric? If so, what is it? My opening question will ask for a list of five products you consider to be good design as well five products you consider bad design. Develop your list with 5 examples of each, and in a few short sentences describe why they're on your list. I want to see if there is a constant in your descriptions, recognizing that no two of you will have identical lists. At the end of the first session be prepared to turn them in. There is no correct answer. See BlackBoard for other info |
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| TEXT -- REQUIRED or RECOMMENDED?: Required |
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| AUTHOR: Karl Ulrich and Steven Eppinger |
PUBLISHER: McGraw Hill/Irwin ISBN: 0072471468 www.mhhe.com |
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| TITLE: Product Design and Development Chapter 1 Chapter 2 (p.13-31) Chapter 3 (p. 35-42;46-54) |
ED./DATE: 2nd Edition/ Oct. 6, 1999 |
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| TEXT -- REQUIRED or RECOMMENDED? Secondary (nice…but not a must) |
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| AUTHOR: Robert G. Cooper |
PUBLISHER: Perseus Books Group ISBN: 0738204633 www.perseuspublishing.com |
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| TITLE: Winning at New Products Chapter 1 (p.1-11; 14-19) |
ED./DATE:3rd Edition/ June 5, 2001 |
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| COURSE #: 466 |
SECTIONS: 61 |
COURSE NAME: Marketing Strategy |
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| INSTRUCTOR: Tim Calkins |
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| CASEPACK (YES or NO?) Yes |
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| FIRST ASSIGNMENT: Read article from case pack: “What Is Strategy” First class is not mandatory. |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Required |
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| AUTHOR: Larreche and Gatignon |
PUBLISHER Scientific |
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| TITLE: Markstrat3 |
ED./DATE: 1997 |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: Recommended |
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| AUTHOR: Walker, Boyd, Mullins, Larreche |
PUBLISHER: McGraw-Hill |
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| TITLE: Marketing Strategy |
ED./DATE: 4th edition |
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| COURSE #: 466 |
SECTIONS: 62 |
COURSE NAME: Marketing Strategy |
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| INSTRUCTOR: Tim Calkins |
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| CASEPACK (YES or NO?) Yes |
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| FIRST ASSIGNMENT: Read article from case pack: “What Is Strategy” First class is not mandatory. |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Required |
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| AUTHOR: Larreche and Gatignon |
PUBLISHER Scientific |
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| TITLE: Markstrat3 |
ED./DATE: 1997 |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: Recommended |
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| AUTHOR: Walker, Boyd, Mullins, Larreche |
PUBLISHER: McGraw-Hill |
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| TITLE: Marketing Strategy |
ED./DATE: 4th edition |
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