| COURSE #: 430 |
SECTION: 41 |
COURSE NAME: Marketing Management |
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| INSTRUCTOR: Julie Hennessy |
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| CASEPACK (YES or NO?) Yes |
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| FIRST ASSIGNMENT: Read and consider questions on:
The Case of the Pricing Predicament. Read: Putting the Customer First Marketing Strategy- An Overview
Shedding the Commodity Mindset Mandatory attendance NOT required of the first day of class |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Kotler, Philip |
PUBLISHER: Prentice Hall |
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| TITLE: Marketing Management |
ED./DATE: 11th/2003 |
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| COURSE #: 430 |
SECTION: 42 |
COURSE NAME: Marketing Management |
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| INSTRUCTOR: Julie Hennessy |
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| CASEPACK (YES or NO?) Yes |
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| FIRST ASSIGNMENT: Read and consider questions on:
The Case of the Pricing Predicament. Read: Putting the Customer First Marketing Strategy- An Overview
Shedding the Commodity Mindset Mandatory attendance NOT required of the first day of class |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Kotler, Philip |
PUBLISHER: Prentice Hall |
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| TITLE: Marketing Management |
ED./DATE: 11th/2003 |
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| COURSE #: 430 |
SECTION: 43 |
COURSE NAME: Marketing Management |
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| INSTRUCTOR: Christie Nordhielm |
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CASEPACK (YES or NO?): YES |
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| FIRST ASSIGNMENT: PLEASE NOTE THAT THE FIRST CLASS ATTENDANCE IS MANDATORY WITH NO EXCEPTIONS. Obtain the case packet and read the readings for Week 1. Be prepared to discuss the Microfridge Case. Also visit the website and download the class notes and readings for Week 1 (Corporate Objective). http://www.livenearnu.com/bponline/index2.asp |
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| 1. TEXT RECOMMENDED |
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| AUTHOR: Philip Kotler |
PUBLISHER: Prentice Hall - ISBN 0-13-052589-8 |
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| TITLE: A Framework for Marketing Management with Marketing Plan Pro Software |
ED./DATE: 2nd edition |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| COURSE #: 430 |
SECTION: 44 |
COURSE NAME: Marketing Management |
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| INSTRUCTOR: Christie Nordhielm |
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| CASEPACK (YES or NO?): YES |
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| FIRST ASSIGNMENT: PLEASE NOTE THAT THE FIRST CLASS ATTENDANCE IS MANDATORY WITH NO EXCEPTIONS. Obtain the case packet and read the readings for Week 1. Be prepared to discuss the Microfridge Case. Also visit the website and download the class notes and readings for Week 1 (Corporate Objective). http://www.livenearnu.com/bponline/index2.asp |
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| 1. TEXT RECOMMENDED |
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| AUTHOR: Philip Kotler |
PUBLISHER: Prentice Hall - ISBN 0-13-052589-8 |
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| TITLE: A Framework for Marketing Management with Marketing Plan Pro Software |
ED./DATE: 2nd edition |
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| COURSE #: 450 |
SECTION:61 |
COURSE NAME: Research Methods in Marketing |
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| INSTRUCTOR: Angela Y. Lee |
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| CASEPACK (YES or NO?) : Y |
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| FIRST ASSIGNMENT: First Class is Mandatory. Please note class on October 8 is rescheduled to Wednesday October 7 from 10am to 11:40am (attendance mandatory). Please read Chapter 3 of the textbook and skim Chapters 1 and 2. Also skim “Cost Conscious Market Research” by Andreasen. Be prepared to discuss “Backward Market Research” by Andreasen. Prepare South Delaware Coors Case for discussion and submit your shopping list for market research so you could make a recommendation to Larry Brownlow. The purchase order form is in your case packet. It will also be posted in Blackboard under Assignments. I am teaching 3 sections of MKTG450 in the Fall (2 in Evanston and 1 downtown) and I have arranged to have a guest speaker flying in from the East Coast to speak to the students. In order to not overtax my speaker, I would like to reschedule my 11am and 1pm classes on Thursday 10/9 to a joint class session on Wednesday 10/8 at 10am through 12noon, attendance of which will be mandatory. |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: Required |
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| AUTHOR: Aaker, Kumar and Day: |
PUBLISHER:John Wiley & Sons Inc. |
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| TITLE: Marketing Research (with SPSS Student Version) |
ED./DATE: |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| COURSE #: 450 |
SECTION: 62 |
COURSE NAME: Research Methods in Marketing |
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| INSTRUCTOR: Angela Y. Lee |
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| CASEPACK (YES or NO?) : Y |
||||
| FIRST ASSIGNMENT: First Class is Mandatory. Please note class on October 8 is rescheduled to Wednesday October 7 from 10am to 11:40am (attendance mandatory). Please read Chapter 3 of the textbook and skim Chapters 1 and 2. Also skim “Cost Conscious Market Research” by Andreasen. Be prepared to discuss “Backward Market Research” by Andreasen. Prepare South Delaware Coors Case for discussion and submit your shopping list for market research so you could make a recommendation to Larry Brownlow. The purchase order form is in your case packet. It will also be posted in Blackboard under Assignments. I am teaching 3 sections of MKTG450 in the Fall (2 in Evanston and 1 downtown) and I have arranged to have a guest speaker flying in from the East Coast to speak to the students. In order to not overtax my speaker, I would like to reschedule my 11am and 1pm classes on Thursday 10/9 to a joint class session on Wednesday 10/8 at 10am through 12noon, attendance of which will be mandatory. |
||||
| 1. TEXT -- REQUIRED or RECOMMENDED?: Required |
||||
| AUTHOR: Aaker, Kumar and Day: |
PUBLISHER:John Wiley & Sons Inc. |
|||
| TITLE: Marketing Research (with SPSS Student Version) |
ED./DATE: |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| COURSE #: 454 |
SECTION: 61 |
COURSE NAME: Advertising |
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| INSTRUCTOR: Mary Pearlman |
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| CASEPACK (YES or NO?) Yes |
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| FIRST ASSIGNMENT: Please read all of Module I ( History of Advertising), excluding the Frances, Berther, Alfreed case. First class attendance is mandatory unless discussed and excused by Prof. Pearlman Phone # 847 491 3522 or 847 920 9545 |
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| 1. TEXT -- REQUIRED or RECOMMENDED? None |
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| AUTHOR: |
PUBLISHER |
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| TITLE: |
ED./DATE: |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| COURSE #: 459 |
SECTION: 81 |
COURSE NAME: Services Marketing and Management |
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| INSTRUCTOR: Richard Honack |
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| CASEPACK (YES or NO?) NO |
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| FIRST ASSIGNMENT: Read and be prepared to discuss Chapter 1 of Fisk/Grove/John Bring nameplates to class First class is Mandatory |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Required |
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| AUTHOR: Raymond P. Fisk Steven J. Grove Joby John |
PUBLISHER: Houghton Mifflin |
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| TITLE: Interactive Services Marketing |
ED./DATE: 2nd Edition, 2004 |
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| COURSE #: 462 |
SECTION: 61 |
COURSE NAME: Sales Promotion and Retailer Behavior |
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| INSTRUCTOR: Robert C. Blattberg |
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| CASEPACK: YES |
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| FIRST ASSIGNMENT: Mandatory attendance on first day of class. No first assignment. |
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| 1. TEXT: REQUIRED |
||||
| AUTHOR: Robert C. Blattberg and Scott A. Neslin: |
PUBLISHER: Prentice Hall |
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| TITLE: Sales Promotions: Concepts, Methods and Strategies |
ED./DATE: 1st edition – (1990) |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| COURSE #: 462 |
SECTION: 62 |
COURSE NAME: Sales Promotion and Retailer Behavior |
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| INSTRUCTOR: Robert C. Blattberg |
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| CASEPACK: YES |
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| FIRST ASSIGNMENT: Mandatory attendance on first day of class. No first assignment. |
||||
| 1. TEXT: REQUIRED |
||||
| AUTHOR: Robert C. Blattberg and Scott A. Neslin: |
PUBLISHER: Prentice Hall |
|||
| TITLE: Sales Promotions: Concepts, Methods and Strategies |
ED./DATE: 1st edition – (1990) |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| COURSE #: 463 |
SECTION: 61 |
COURSE NAME: Sales Force Management |
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| INSTRUCTOR: Professor Andris Zoltners |
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| CASEPACK (YES or NO?) : Yes |
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| FIRST ASSIGNMENT: First class attendance is NOT mandatory. Read Chapter 1 from the textbook and be prepared to present the go-to-market strategy for one of the firms you have worked for. |
||||
| 1. TEXT -- REQUIRED or RECOMMENDED?: Required |
||||
| AUTHOR: Andris A. Zoltners, Prabhakant Sinha, Greggor A. Zoltners |
PUBLISHER: AMACOM |
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| TITLE: The Complete Guide to Accelerating Sales Force Performance |
ED./DATE: First Edition - 2001 |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| COURSE #: 464-A |
SECTION: 81 |
COURSE NAME: Product, Development and Design |
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| INSTRUCTOR: Walter Herbst. |
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| CASEPACK (YES or NO?): YES |
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| FIRST ASSIGNMENT: Before our first session I want you to start thinking holistically about DESIGN. What is it? What's good design? What's bad design? Is there a metric? If so, what is it? My opening question will ask for a list of five products you consider to be good design as well five products you consider bad design. Develop your list with 5 examples of each, and in a few short sentences describe why they're on your list. I want to see if there is a constant in your descriptions, recognizing that no two of you will have identical lists. At the end of the first session be prepared to turn them in. There is no correct answer. |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Required |
||||
| AUTHOR: Karl T. Ulrich, Steven D. Eppinger |
PUBLISHER: McGraw-Hill/Irwin |
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| TITLE: Product Design and Development |
ED./DATE: 2nd/1999 |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Required |
||||
| AUTHOR: Robert Gravlin Cooper |
PUBLISHER: Perseus Publishing |
|||
| TITLE: Winning at New Products |
ED./DATE: 3rd/2001 |
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| COURSE #: 464 B |
SECTION: 81 |
COURSE NAME: Product, Development & Design |
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| INSTRUCTOR: Allan Glass |
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| CASEPACK (YES or NO?) Reading Packet only |
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| FIRST ASSIGNMENT: First Assignments to be typewritten and turned in at the first class: Visit a local supermarket (e.g. Jewel, Dominick's, etc.) and select a package you think has good graphics and communicates effectively with consumers. Write four reasons/descriptions why you think this is a good package. Bring the package to class and be prepared to discuss your paper in class. In the assigned reading for class one read "The Art of the Package" and prepare (and turn in) a three-paragraph summary of the article. Be prepared to discuss this article in class. Attendance at first class is required. |
||||
| 1. TEXT -- REQUIRED or RECOMMENDED? None |
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| AUTHOR: |
PUBLISHER |
|||
| TITLE: |
ED./DATE: |
|||
| 2. TEXT -- REQUIRED or RECOMMENDED?: |
||||
| AUTHOR: |
PUBLISHER: |
|||
| TITLE: |
ED./DATE: |
|||
| COURSE #: 465 |
SECTION: 61 |
COURSE NAME: Introduction of New Products and Services |
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| INSTRUCTOR: Eric Anderson |
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| CASEPACK (YES or NO?) : Yes |
||||
| FIRST ASSIGNMENT: First class attendance is NOT mandatory. Please note that class will begin on Friday, September 27th (instead of the preceding Thursday). Buy packet and book; skim chapter 1 and read chapter 2 of book; read articles assigned for class 1 |
||||
| 1. TEXT -- REQUIRED or RECOMMENDED?: Required |
||||
| AUTHOR: Crawford and Di Benedetto |
PUBLISHER:McGraw-Hill Irwin |
|||
| TITLE: New Products Management |
ED./DATE: 7th Edition |
|||
| 2. TEXT -- REQUIRED or RECOMMENDED?: |
||||
| AUTHOR: |
PUBLISHER: |
|||
| TITLE: |
ED./DATE: |
|||
| COURSE #: 466 |
SECTION: 61 |
COURSE NAME: Marketing Strategy |
||
| INSTRUCTOR: Tim Calkins |
||||
| CASEPACK (YES or NO?) : Yes |
||||
| FIRST ASSIGNMENT: Read article from case pack “What is Strategy” |
||||
| 1. TEXT -- REQUIRED or RECOMMENDED?: Required |
||||
| AUTHOR: Larreche and Gatignon |
PUBLISHER: Scientific |
|||
| TITLE: Markstrat3 |
ED./DATE: 1997 |
|||
| 2. TEXT -- REQUIRED or RECOMMENDED?: |
||||
| AUTHOR: Walker, Boyd, Mullins, Larreche |
PUBLISHER: McGraw-Hill |
|||
| TITLE: Marketing Strategy |
ED./DATE: 4th Edition |
|||
| COURSE #: 466 |
SECTION: 62 |
COURSE NAME: Marketing Strategy |
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| INSTRUCTOR: Tim Calkins |
||||
| CASEPACK (YES or NO?) : Yes |
||||
| FIRST ASSIGNMENT: Read article from case pack “What is Strategy” |
||||
| 1. TEXT -- REQUIRED or RECOMMENDED?: Required |
||||
| AUTHOR: Larreche and Gatignon |
PUBLISHER: Scientific |
|||
| TITLE: Markstrat3 |
ED./DATE: 1997 |
|||
| 2. TEXT -- REQUIRED or RECOMMENDED?: Recommended |
||||
| AUTHOR: Walker, Boyd, Mullins, Larreche |
PUBLISHER: McGraw-Hill |
|||
| TITLE: Marketing Strategy |
ED./DATE: 4th Edition |
|||
| COURSE #: Mktg 520 |
SECTION: 21 |
COURSE NAME: ANOVA and Multivariate Statistics |
||
| INSTRUCTOR: Dawn Iacobucci |
||||
| CASEPACK (YES or NO?) : Yes |
||||
| FIRST ASSIGNMENT: First class attendance IS mandatory. No first assignment. |
||||
| 1. TEXT -- REQUIRED or RECOMMENDED?: Required |
||||
| AUTHOR: Geoffrey Keppel |
PUBLISHER: Prentice Hall |
|||
| TITLE: Design and Analysis (3rd ed.) |
ED./DATE: 1991 |
|||
| 2. TEXT -- REQUIRED or RECOMMENDED?: Required |
||||
| AUTHOR: J. Kim and C. Mueller |
PUBLISHER: Sage |
|||
| TITLE: Introduction to Factor Analysis |
ED./DATE: 1978 |
|||
| 3. TEXT -- REQUIRED or RECOMMENDED?: Required |
||||
| AUTHOR: J. Kim and C. Mueller |
PUBLISHER: Sage |
|||
| TITLE: Factor Analysis: Statistical Methods… |
ED./DATE: 1978 |
|||
| 4. TEXT -- REQUIRED or RECOMMENDED?: Required |
||||
| AUTHOR: J. Bray and S. Maxwell |
PUBLISHER: Sage |
|||
| TITLE: Multivariate Analysis of Variance |
ED./DATE: 1985 |
|||
| 5. TEXT -- REQUIRED or RECOMMENDED?: Required |
||||
| AUTHOR: Kruskal and Wish |
PUBLISHER: Sage |
|||
| TITLE: Multidimensional Scaling |
ED./DATE: 1978 |
|||
| 6. TEXT -- REQUIRED or RECOMMENDED?: Required |
||||
| AUTHOR: Namboodiri |
PUBLISHER: Sage |
|||
| TITLE: Matrix Algebra: An Introduction |
ED./DATE: 1984 |
|||
| 7. TEXT -- REQUIRED or RECOMMENDED?: Required |
||||
| AUTHOR: Knoke and Burke |
PUBLISHER: Sage |
|||
| TITLE: Log Linear Modeling |
ED./DATE: 1980 |
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