| COURSE #: MEDM 911-0 |
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COURSE NAME: Media Strategy and Implementation |
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| INSTRUCTOR: John Lavine |
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| CASEPACK (YES or NO?) : yes |
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| FIRST ASSIGNMENT: attendance to first class mandatory |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: Required |
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| AUTHOR: Larry Bossidy & Ram Charan |
PUBLISHER: Crown Publishers |
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| TITLE: Execution: The Discipline of Getting Things Done |
ED./DATE: 1st edition (June 11, 2002) |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
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PUBLISHER: |
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