COURSE #:

MEDM 911-0

SECTION:

COURSE NAME: Media Strategy and Implementation

INSTRUCTOR: John Lavine

CASEPACK (YES or NO?) : yes

FIRST ASSIGNMENT:  attendance to first class mandatory

1.  TEXT  --   REQUIRED  or  RECOMMENDED?: Required

AUTHOR: Larry Bossidy & Ram Charan

PUBLISHER: Crown Publishers

TITLE: Execution: The Discipline of Getting Things Done

ED./DATE:

1st edition (June 11, 2002)

2.  TEXT  --   REQUIRED  or  RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE: