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COURSE #: 911-0 |
SECTION: 81 |
COURSE NAME: Media Strategy and Implementation |
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INSTRUCTOR: John Lavine |
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CASEPACK (YES or NO?) : YES |
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FIRST ASSIGNMENT: read Jack Fuller Keynote
Address; read “Tired of Strategic Planning” article – both are on blackboard
site |
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1. TEXT --
REQUIRED or RECOMMENDED?: no text |
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AUTHOR: |
PUBLISHER: |
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TITLE: |
ED./DATE: |
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2. TEXT --
REQUIRED or RECOMMENDED?: |
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AUTHOR: |
PUBLISHER: |
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TITLE: |
ED./DATE: |
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