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COURSE #: 430 |
SECTION: 81 |
COURSE NAME: Marketing Management |
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INSTRUCTOR: Christie Nordhielm |
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CASEPACK (YES or NO?) Yes |
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FIRST ASSIGNMENT: Mandatory attendance on first day of class. Purchase case packet and read all of the week one readings. Be prepared to discuss the “Microfridge” case in class. How many units does the company need to sell in week 1 to break even? What is the potential market demand for this product? |
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1. TEXT -- REQUIRED |
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AUTHOR: Kotler, Philip |
PUBLISHER: Prentice Hall |
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TITLE: A Framework for Marketing Management with the “Marketing Pro Plan” software. |
ED./DATE: 2001 |
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2. TEXT -- REQUIRED or RECOMMENDED?: |
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AUTHOR: |
PUBLISHER: |
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TITLE: |
ED./DATE: |
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COURSE #: 450 |
SECTION: 61 |
COURSE NAME: Research Methods in Marketing |
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INSTRUCTOR: Manish Kacker |
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CASEPACK (YES or NO?) Yes |
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FIRST ASSIGNMENT: First Class is MANDATORY. Please see the syllabus in the case packet or the course website for details about the Session 1 readings/assignments. |
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1. TEXT -- REQUIRED |
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AUTHOR: Malhotra, Naresh K. |
PUBLISHER: Prentice Hall |
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TITLE: Marketing Research: An Applied Orientation with free SPSS supplement included |
ED./DATE: Most Current |
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2. TEXT -- RECOMMENDED |
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AUTHOR: Jarboe, G. |
PUBLISHER: West Wadsworth |
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TITLE: The Marketing Research Project Manual |
ED./DATE: 4th edition (1998) |
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COURSE #: 450 |
SECTION: 62 |
COURSE NAME: Research Methods in Marketing |
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INSTRUCTOR: Manish Kacker |
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CASEPACK (YES or NO?) Yes |
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FIRST ASSIGNMENT: First Class is MANDATORY. Please see the syllabus in the case packet or the course website for details about the Session 1 readings/assignments. |
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1. TEXT -- REQUIRED |
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AUTHOR: Malhotra, Naresh K. |
PUBLISHER: Prentice Hall |
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TITLE: Marketing Research: An Applied Orientation with free SPSS supplement included |
ED./DATE: Most Current |
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2. TEXT -- RECOMMENDED |
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AUTHOR: Jarboe, G. |
PUBLISHER: West Wadsworth |
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TITLE: The Marketing Research Project Manual |
ED./DATE: 4th edition (1998) |
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COURSE #: 454 |
SECTION: 61 |
COURSE NAME: Advertising Policies and Management |
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INSTRUCTOR: Brian Sternthal |
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CASEPACK: YES |
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FIRST ASSIGNMENT: Go to Professor Sternthal’s website (http://www.kellogg.northwestern.edu/faculty/sterntha/htm/) and look over information |
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1. TEXT --NONE |
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AUTHOR: |
PUBLISHER |
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TITLE: |
ED./DATE: |
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2. TEXT -- REQUIRED or RECOMMENDED?: |
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AUTHOR: |
PUBLISHER: |
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TITLE: |
ED./DATE: |
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COURSE #: 458 |
SECTION: 61 |
COURSE NAME: Models of Consumer Behavior |
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INSTRUCTOR: Bobby Calder |
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CASEPACK (YES or NO?) No |
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FIRST ASSIGNMENT: None. |
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1. TEXT -- NONE |
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AUTHOR: |
PUBLISHER: |
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TITLE: |
ED./DATE: |
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COURSE #: 459 |
SECTION: 81 |
COURSE NAME: Service Marketing |
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INSTRUCTOR: Richard Honack |
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CASEPACK (NO) |
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FIRST ASSIGNMENT: Read Chapter One in Swartz / Iacobucci. Read Chapter One in Kotler / Andreasen. Be prepared to discuss why you are in this class and what you hope to get out of it. Be prepared to provide a service or non-profit organization that would like a group of student to perform a marketing audit for it. The audit will be a major portion of the grade in this course. First class attendance is Mandatory |
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1. TEXT -- REQUIRED |
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AUTHOR: Teresa A. Swartz and Dawn Iacobucci |
PUBLISHER Sage Publications |
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TITLE: Handbook for Service Marketing and Management |
ED./DATE: First 2000 |
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2. TEXT -- REQUIRED |
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AUTHOR: Philip Kotler and Alan R. Andreasen |
PUBLISHER: Prentice Hall |
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TITLE: Strategic Marketing for Non-profit Organizations |
ED./DATE: Fifth 1996 |
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COURSE #: 462 |
SECTION: 61 |
COURSE NAME: Sales Promotion and Retailer Behavior |
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INSTRUCTOR: Robert Blattberg |
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CASEPACK (YES or NO?) Yes |
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FIRST ASSIGNMENT: Mandatory attendance on first day of class. No first assignment |
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1. TEXT -- REQUIRED |
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AUTHOR: Robert C. Blattbert & Scott A. Neslin |
PUBLISHER: Prentice Hall |
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TITLE: Sales Promotion: Concepts, Methods, and Strategies |
ED./DATE: 1990 |
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2. TEXT -- REQUIRED or RECOMMENDED?: |
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AUTHOR: |
PUBLISHER: |
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TITLE: |
ED./DATE: |
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COURSE #: 462 |
SECTION: 62 |
COURSE NAME: Sales Promotion and Retailer Behavior |
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INSTRUCTOR: Robert Blattberg |
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CASEPACK (YES or NO?) Yes |
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FIRST ASSIGNMENT: Mandatory attendance on first day of class. No first assignment |
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1. TEXT -- REQUIRED . |
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AUTHOR: Robert C. Blattberg and Scott A. Neslin |
PUBLISHER: Prentice Hall |
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TITLE: Sales Promotion: Concepts, Methods and Strategies |
ED./DATE: 1990 |
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2. TEXT -- REQUIRED or RECOMMENDED?: |
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AUTHOR: |
PUBLISHER: |
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TITLE: |
ED./DATE: |
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COURSE #: 463 |
SECTION: 61 |
COURSE NAME: Sales Force Marketing |
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INSTRUCTOR: Andy Zoltners |
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CASEPACK (YES or NO?) Yes |
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FIRST ASSIGNMENT: Read chapter 1 and be prepared to present the go-to-market strategy for one of the firms for which you have worked. |
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1. TEXT -- REQUIRED |
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AUTHOR: Zoltners, Andris Prabhakat Sinha Greggor A. Zoltners |
PUBLISHER: Amacom |
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TITLE: The Complete Guide to Accelerating Sales Force Performance |
ED./DATE: 2001, First edition |
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2. TEXT -- REQUIRED or RECOMMENDED?: |
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AUTHOR: |
PUBLISHER: |
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TITLE: |
ED./DATE: |
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COURSE #: 464A |
SECTION: 81 |
COURSE NAME: product design |
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INSTRUCTOR: Walter Herbst |
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CASEPACK YES |
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FIRST ASSIGNMENT: Attendance is mandatory for the first class meeting. 1. Before our first session I want you to start thinking about DESIGN. What is it? What's good design? What's bad design? Is there a metric? If so ....what is it? 2. My opening question will ask for a list of products you consider to be good design as well as those products you consider bad design. Develop a list of 5 examples of each, and in a few short sentences describe why they're on your list. Talk about the features and/or lack of them and benefits. At the end of the first session be prepared to turn them in. There is no correct answer. 3. Additionally read the following articles and chapters. This is a short course and we need to get up to speed as swiftly as possible. Assignment: Articles: Martha Stewart / Design for Everyone; The $70 million toothbrush; Targeting Design; Business Week’s; Bruce Nussbaum on Design; A Decade of Design; Chapters: Effective Product Design and Development, Steven Rosenthal, Boston University • Chapters: 1, 2, The PDMA Handbook of New Product Development 1.1 - 1.5 (these are all very short ....~ 5 - 8 pages ea.) 2.1 - 2.9 3.1 - 3.10 |
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1. TEXT -- REQUIRED |
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AUTHOR: Milton D. Rosenau, Jr. Editor |
PUBLISHER John Wiley & Sons, Inc |
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TITLE: The PDMA Handbook of New Product Development |
ED./DATE: |
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2. TEXT recommended |
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AUTHOR: Stephen R. Rosenthal |
PUBLISHER: The Business One Irwin Homewood, Illinois 60430 |
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TITLE: Effective Product Design and Development |
ED./DATE: |
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COURSE #: 464B |
SECTION: 81 |
COURSE NAME: Product Dev Design |
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INSTRUCTOR: Allan Glass |
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CASEPACK (YES) |
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FIRST ASSIGNMENT: Attendance at the first class is mandatory. Assignment: 1. Reading Packet (items noted for class one) 2.Read and be ready to discuss the first chapter of “The Total Package.” 3.Visit a local supermarket or mass merchandiser (e.g. Jewel, Dominicks, Wal-Mart) and purchase a “packaged product” that you feel needs a front panel redesign because it doesn’t communicate the message(s) you feel should be communicated. You can select any type of product (e.g. cereal, soup, salad, soap, floor cleaner, shampoo, etc. Pick a mainline product as opposed to an obscure brand. Prepare (and turn-in) a typewritten list of Five Design/Communication Objectives you would give to your package design consultant for guidance in redesigning the package. Your objectives should be strategic (e.g. communicate to a younger, female audience; contemporize the package design, etc) as opposed to tactical (e.g. use red and blue as the main colors; use a modern typeface, etc.). Bring your package to class and be prepared to discuss your objectives. |
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1. TEXT -- REQUIRED |
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AUTHOR: Thomas Hine |
PUBLISHER Little Brown & Company |
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TITLE: “The Total Package” |
ED./DATE: First Edition 1995 |
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2. TEXT -- REQUIRED |
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|
AUTHOR: Marc Gobe |
PUBLISHER: Allworth Press |
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TITLE: “Emotional Branding” |
ED./DATE: First Edition 2001 |
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|
COURSE # 466 |
SECTION: 61 |
COURSE NAME: Marketing Strategy |
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INSTRUCTOR: Julie N. Hennessy |
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CASEPACK (YES or NO?): Yes |
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FIRST ASSIGNMENT: Please read articles in case packet for the first class: Carpenter, “Changing the Rules of the Marketing Game” Shapiro, “What the Hell is Market Oriented” Gouillart + Sturdivant, “Speed a Day in the life of your Customers” |
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|
1. TEXT -- REQUIRED or RECOMMENDED? |
||||
|
AUTHOR: Larreche, Jean-Claude, Gatignon, Hubert |
PUBLISHER: Southwestern College Publishing (Thomson Publishing) |
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TITLE: Markstrat 3:The Strategic Marketing Stimulation |
ED./DATE: 3 / 1998 |
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2. TEXT -- REQUIRED or RECOMMENDED? |
||||
|
AUTHOR: |
PUBLISHER: |
|||
|
TITLE: |
ED./DATE: |
|||
|
COURSE # 466 |
SECTION: 62 |
COURSE NAME: Marketing Strategy |
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|
INSTRUCTOR: Julie N. Hennessy |
||||
|
CASEPACK (YES or NO?): Yes |
||||
|
FIRST ASSIGNMENT: Please read articles in case packet for the first class: Carpenter, “Changing the Rules of the Marketing Game” Shapiro, “What the Hell is Market Oriented” Gouillart + Sturdivant, “Speed a Day in the life of your Customers” |
||||
|
1. TEXT -- REQUIRED or RECOMMENDED? |
||||
|
AUTHOR: Larreche, Jean-Claude, Gatignon, Hubert |
PUBLISHER: Southwestern College Publishing (Thomson Publishing) |
|||
|
TITLE: Markstrat 3:The Strategic Marketing Stimulation |
ED./DATE: 3 / 1998 |
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2. TEXT -- REQUIRED or RECOMMENDED? |
||||
|
AUTHOR: |
PUBLISHER: |
|||
|
TITLE: |
ED./DATE: |
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|
COURSE #: 520 –1 |
SECTION: 21 |
COURSE NAME: Seminar for Ph.D. candidates |
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|
INSTRUCTOR: Dawn Iacobucci |
||||
|
CASEPACK (YES) |
||||
|
FIRST ASSIGNMENT: NONE. First class meeting will be Friday 10/5/01 at 1- 4 PM in Marketing Dept. Conference room |
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|
1. TEXT -- REQUIRED |
||||
|
AUTHOR: Geoffrey Keppel |
PUBLISHER Prentice – Hall |
|||
|
TITLE: Design & Analysis: A research handbook |
ED./DATE: 3rd 1991 |
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|
2. TEXT -- REQUIRED |
||||
|
AUTHOR: J. H. Bray & S.E. Maxwell |
PUBLISHER: Sage |
|||
|
TITLE: Multivariate Analysis of Variance |
ED./DATE: 1st 1985 |
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|
3. TEXT -- REQUIRED |
||||
|
AUTHOR: J. Kim & C.W. Mueller |
PUBLISHER: Sage |
|||
|
TITLE: Introduction To Factor Analysis |
ED./DATE: |
|||
|
4. TEXT -- REQUIRED |
||||
|
AUTHOR: J. Kim & C. W. Mueller |
PUBLISHER: Sage |
|||
|
TITLE: Factor Analysis |
ED./DATE: 1978 |
|||
|
COURSE #: 914A |
SECTION: 81 |
COURSE NAME: Creating An Innovation Mindset |
||
|
INSTRUCTOR: Scott Davis |
||||
|
CASEPACK (YES) |
||||
|
FIRST ASSIGNMENT: 1.Innovatiing the Corporation, Chpt. 3, The Guaranteed Innovation System 2.Innovating the Corporation, Chpt. 5, Innovation Policy 3.Mandatory attendence is NOT required on the first class. |
||||
|
1. TEXT -- REQUIRED |
||||
|
AUTHOR: Scott M. Davis |
PUBLISHER: Jossey-Bass |
|||
|
TITLE: Brand Asset Managemetn; Driving Profitable Growth Through Your Brand |
ED./DATE: |
|||
|
2. TEXT -- REQUIRED |
||||
|
AUTHOR:Art Middlebrooks, Jeff Swaddling & Tom Kuczmarksi |
PUBLISHER:NTC |
|||
|
TITLE:Innovating The Corporation |
ED./DATE: |
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