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COURSE #: 911-0 |
SECTION: 81 |
COURSE NAME: Media Strategy & Implementation |
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INSTRUCTOR: John Lavine |
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CASEPACK (YES or NO?) : YES |
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FIRST ASSIGNMENT: NO |
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1. TEXT -- REQUIRED or RECOMMENDED?: Required |
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AUTHOR: S. Redstone & P Knobler |
PUBLISHER: Simon & Schuster |
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TITLE: A Passion to Win |
ED./DATE: May 2001 |
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2. TEXT -- REQUIRED or RECOMMENDED?: |
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AUTHOR: |
PUBLISHER: |
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TITLE: |
ED./DATE: |
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