COURSE #: 454

SECTION: 71

COURSE NAME: MARY PEARLMAN

INSTRUCTOR: MARY PEARLMAN

CASEPACK YES

First assignment

1. Read Week 1 Assignment
2. Prepare the Francis Berther Alfreed Case
3. Prepare to role play

1. TEXT -- NONE

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

COURSE #: 914a

SECTION: 81

COURSE NAME: CREATING INNOVATION MINDSET

INSTRUCTOR: SCOTT DAVIS

CASEPACK (YES or NO?) YES

1. TEXT -- NONE

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

COURSE #: 911-A

SECTION: 81

COURSE NAME: Marketing for Non Profit

INSTRUCTOR: Richard Honack

CASEPACK (YES or NO?) Yes

FIRST ASSIGNMENT: Read Chapters 1, 2, 3 and 11 of Kotler/Andreasen for understanding and background...not for testing

1. TEXT -- REQUIRED or RECOMMENDED? Required

AUTHOR: Philip Kotler and Alan R. Andreasen

PUBLISHER: Prentice Hall

TITLE: Strategic Marketing for NonProfit Organizations

ED./DATE: 5^th 1996

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

COURSE #: 520

SECTION: 21

COURSE NAME: PhD Seminar

INSTRUCTOR: Dawn Iacobucci

CASEPACK (YES or NO?) Yes

FIRST ASSIGNMENT:

1. TEXT -- REQUIRED or RECOMMENDED? Required

AUTHOR: Geoffrey Keppel

PUBLISHER: Prentice Hall

TITLE: Design & Analysis: A Researcher's Handbook

ED./DATE: 3^rd 1991

2. TEXT -- REQUIRED or RECOMMENDED?: Required

AUTHOR: J. Bray and S. Maxwell

PUBLISHER: Sage

TITLE: Multivariate Analysis of Variance

ED./DATE: 1^st 1985

3. TEXT -- REQUIRED or RECOMMENDED? Required

AUTHOR: J. Kim and C.W. Mueller

PUBLISHER: Sage

TITLE: Intro to Factor Analysis

ED./DATE: 1^st 1978

4. TEXT -- REQUIRED or RECOMMENDED?: Required

AUTHOR: J. Kim and C.W. Mueller

PUBLISHER: Sage

TITLE: Factor Analysis

ED./DATE: 1^st 1978

COURSE #: 459

SECTION: 81

COURSE NAME: Services Marketing

INSTRUCTOR: Dawn Iacobucci

CASEPACK (YES or NO?) Yes

FIRST ASSIGNMENT: Mandatory attendance on 1^st day of class

1. TEXT -- REQUIRED or RECOMMENDED? Required

AUTHOR: Teresa Swartz and Dawn Iacobucci

PUBLISHER: Sage

TITLE: Handbook of Services Marketing and Management

ED./DATE: 1^st 2000

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

COURSE #: 450

SECTION: 61

COURSE NAME: Research Methods in Marketing

INSTRUCTOR: Dawn Iacobucci

CASEPACK (YES or NO?) Yes

FIRST ASSIGNMENT: Mandatory attendance on 1^st day of class

1. TEXT -- REQUIRED or RECOMMENDED? Required

AUTHOR: Gilbert Churchill

PUBLISHER: Dryden

TITLE: Marketing Research: Methodological Foundations

ED./DATE: 7^th 1999

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

COURSE #: 450

SECTION: 71

COURSE NAME: Research Methods in Marketing

INSTRUCTOR: Manish Kacker

CASEPACK (YES or NO?) Yes

FIRST ASSIGNMENT: Mandatory attendance on first day of class. Read chapters 1, 2 (pp.24-41), 3 and "Backward Marketing" by Alan Andresen

1. TEXT -- REQUIRED or RECOMMENDED? Required

AUTHOR: Gilbert A. Churchill Jr.

PUBLISHER: Dryden Press

TITLE: Marketing Research: Methodological Foundations

ED./DATE: 7^th

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

COURSE #: 430

SECTION: 71

COURSE NAME: Marketing Management

INSTRUCTOR: Christie Nordhielm

CASEPACK (YES or NO?) Yes

FIRST ASSIGNMENT: Mandatory attendance on first day of class. Purchase case packet and read all of the week one readings. Be prepared to discuss the "Microfridge" case in class. How many units does the company need to sell in week 1 to break even? What is the potential market demand for this product?

1. TEXT -- REQUIRED or RECOMMENDED? Required

AUTHOR: Philip Kotler

PUBLISHER: Prentice Hall

TITLE: ? A Framework for Marketing Management/ with the "Marketing Plan Pro" software

ED./DATE: 2001

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

COURSE #: 430

SECTION: 81

COURSE NAME: Marketing Management

INSTRUCTOR: Christie Nordhielm

CASEPACK (YES or NO?) Yes

FIRST ASSIGNMENT: Mandatory attendance on first day of class. Purchase case packet and read all of the week one readings. Be prepared to discuss the Microfridge case in class. How many units does the company need to sell in week 1 to break even? What is the potential market demand for this product?

1. TEXT -- REQUIRED or RECOMMENDED? Required

AUTHOR: Philip Kotler

PUBLISHER: Prentice Hall

TITLE: A Framework for Marketing Management/ with the "Marketing Plan Pro" software

ED./DATE: 2001

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

COURSE #: 430

SECTION: 72

COURSE NAME: Marketing Management

INSTRUCTOR: Alice Tybout

CASEPACK (YES or NO?) Yes

FIRST ASSIGNMENT: First day of class is NOT mandatory. Check Website for First Assignment.

1. TEXT -- REQUIRED or RECOMMENDED? Required.

AUTHOR: Philip Kotler

PUBLISHER: Prentice Hall

TITLE: ? A Framework for Marketing Management/ with the "Marketing Plan Pro" software

ED./DATE: 2001

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

COURSE #: 462

SECTION: 61

COURSE NAME: Sales Promotion and Retailer Behavior

INSTRUCTOR: Robert Blattberg

CASEPACK (YES or NO?) Yes

FIRST ASSIGNMENT: Mandatory attendance of first day. No first assignment

1. TEXT -- REQUIRED or RECOMMENDED? None, Only Case Packet

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

COURSE #: 462

SECTION: 62

COURSE NAME: Sales Promotion and Retailer Behavior

INSTRUCTOR: Robert Blattberg

CASEPACK (YES or NO?) Yes

FIRST ASSIGNMENT: Mandatory attendance of first day. No first assignment

1. TEXT -- REQUIRED or RECOMMENDED? None, Only Case Packet

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

COURSE #: 458

SECTION: 61

COURSE NAME: Models of Consumer Behavior

INSTRUCTOR: Bobby J. Calder

CASEPACK (YES or NO?) No

FIRST ASSIGNMENT: No first assignment. Attendance to first class is NOT required.

1. TEXT -- REQUIRED or RECOMMENDED? Required

AUTHOR: Wayne D. Hoyner and Deborah J. MacInnis

PUBLISHER: Houghton Mifflin Company-Boston & NY

TITLE: Consumer Behavior

ED./DATE: 1997

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

COURSE #: 464-A

SECTION: 81

COURSE NAME: Product, Development and Design

INSTRUCTOR: Walter Herbst

CASEPACK (YES or NO?) Yes

FIRST ASSIGNMENT: This course should be mandatory for every one that may ever find themselves in the role of Product Manager. Mandatory attendance for first class. Start thinking about DESIGN. What is it? What's good design? What's bad design? Is there a metric? If so...what is it? Opening questions will ask for a list of products you consider to be good design as well as those products you consider bad design. Develop a list of 5 examples of each, and in a few short sentences describe why they're on your list. I want t to hear descriptors of the products. At the end of the first session be prepared to turn them in. There is no correct answer. Additionally read the following articles and chapters. This is a short course and we need to get up to speed as swiftly as possible. ARTICLES: The $70 million toothbrush; Targeting Design: Business Week's Bruce Nussbaum on Design; A Decade of Design. CHAPTERS: Effective Product Design and Development by Steven Rosenthal, Boston University, Chapters 1 & 2 and The PDMA Handbook of New Product Development 1.1 - 1.5; 2.1 - 2.9; 3.1 - 3.10.

1. TEXT -- REQUIRED or RECOMMENDED? Required

AUTHOR: Stephen Rosenthal

PUBLISHER: Business One Lewin.

TITLE: Effective Product Design and Development

ED./DATE: Richard Lewin, Inc. 1992

2. TEXT -- REQUIRED or RECOMMENDED?: Required

AUTHOR: Milton Rosenau, Jr.

PUBLISHER: John Wiley & Sons

TITLE: The PDMA Handbook of New Product Development

ED./DATE: Poma 1996

COURSE #: 450

SECTION: 81

COURSE NAME: Research Methods in Marketing

INSTRUCTOR: Robert Schieffer

CASEPACK (YES or NO?) Yes

FIRST ASSIGNMENT: Read chapters 1, 2 and 3 in Essentials. Be prepared to discuss cases C3-1 and C3-2 (Essentials)

1. TEXT -- REQUIRED or RECOMMENDED? Required

AUTHOR: V. Kumar, David Aaker & George Day

PUBLISHER: John Wiley & Sons

TITLE: Essentials of Marketing Research

ED./DATE: 1^st, 1999

2. TEXT -- REQUIRED or RECOMMENDED?: Required

AUTHOR: James H. Myers

PUBLISHER: American Marketing Assoc.

TITLE: Segmentation and Positioning for Strategic Marketing Decisions

ED./DATE: 1^st, 1996

COURSE #: 466

SECTION: 61

COURSE NAME: Marketing Strategy

INSTRUCTOR: Julie Hennessy

CASEPACK (YES or NO?) Yes

FIRST ASSIGNMENT: Read articles for first day class in the case packet. ("What the Hell is Market Oriented? And "Spend a Day in the Life of Your Customers")

1. TEXT -- REQUIRED or RECOMMENDED? Required

AUTHOR: Larreche and Gatingnon

PUBLISHER:

TITLE: Markstrat

ED./DATE:

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

COURSE #: 466

SECTION: 62

COURSE NAME: Marketing Strategy

INSTRUCTOR: Julie Hennessy

CASEPACK (YES or NO?) Yes

FIRST ASSIGNMENT: Read articles for first day class in the case packet. ("What the Hell is Market Oriented? And "Spend a Day in the Life of Your Customers")

1. TEXT -- REQUIRED or RECOMMENDED? Required

AUTHOR: Larreche and Gatingnon

PUBLISHER:

TITLE: Markstrat

ED./DATE:

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

COURSE #: 456

SECTION: 81

COURSE NAME: International Marketing Channels

INSTRUCTOR: Philip Corse

CASEPACK (YES or NO?) Yes

FIRST ASSIGNMENT: Read chapters 1 and 5. Read 'The Channel Audit: an informal guide'. Review but do not complete the Retail Service Output Audit Exercise.

1. TEXT -- REQUIRED or RECOMMENDED? Required

AUTHOR: Stern, El-Ansary, Coughlan

PUBLISHER: Prentice Hall

TITLE: Marketing Cahnnels

ED./DATE: 5th

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

COURSE #: 466

SECTION: 71

COURSE NAME: Marketing Strategy

INSTRUCTOR: Tim Calkins

CASEPACK (YES or NO?) Yes

FIRST ASSIGNMENT: Review Markstrat 3, chapters 1-7 and readings from case packet for class 1.

1. TEXT -- REQUIRED or RECOMMENDED? Required

AUTHOR: Larreche & Gatignon

PUBLISHER: Scientific

TITLE: Markstrat 3

ED./DATE: 1997

2. TEXT -- REQUIRED or RECOMMENDED?: Required

AUTHOR: Walker, Boyd and Larreche

PUBLISHER: Irwin McGraw Hill

TITLE: Marketing Strategy

ED./DATE: 3^rd, 1999

COURSE #: 465

SECTION: 71

COURSE NAME: Introduction to New Products/Services

INSTRUCTOR: Curt Wang

CASEPACK (YES or NO?) Yes

FIRST ASSIGNMENT: Read chapters 1 & 2 of the book Product Leadership. Read "Reinvent Your Company" and "Seven Ways Brand Management Systems Kill Innovation" articles in case packet.

1. TEXT -- REQUIRED or RECOMMENDED? Required

AUTHOR: Robert G. Cooper

PUBLISHER: Perseus Books

TITLE: Product Leadership

ED./DATE: May 2000 (paperback)

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

COURSE #: 464B

SECTION: 81

COURSE NAME: Product Development Design

INSTRUCTOR: Allan Glass

CASEPACK (YES or NO?) Yes

FIRST ASSIGNMENT: 1. Reading packet assignment for week one (will be noted in packet). 2. Read and be ready to discuss first chapter of "The Total Packet". 3. Visit a local supermarket or mass merchandiser (Jewel, Dominicks, Wal-Wart, etc.) and purchase a "packaged" product that you, as the product manager for the product-a cereal package, soap, salad dressing, floor cleaner, etc. Try to select a mainline national brand that most of the class would be familiar with. Prepare a typewritten list of five Design Communications Objectives you would give to your package design consultant when asking them to redesign the package. Your objectives should be "strategic" (e.g. communicate a younger, female image; contemporize the package design, etc.) as opposed to "tactical" (e.g. use red as the main color; use a modern typeface, etc.). bring your selected package to class and be prepared to present and discuss your "communication Objectives" to the class. Turn-in two copies of your objectives.

1. TEXT -- REQUIRED or RECOMMENDED? Required

AUTHOR: Thomas Hine

PUBLISHER: Little Brown & Co

TITLE: "The Total Package"

ED./DATE: 1^st, 1995

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

COURSE #: 917

SECTION: 81

COURSE NAME: Business Intelligence Technologies and Customer Relationship Management

INSTRUCTOR: Alok Choudhary and Brian Johnson

CASEPACK (YES or NO?) Yes

FIRST ASSIGNMENT: Read Articles/materials specified in row 1A of the class outline and schedule.

1. TEXT -- REQUIRED or RECOMMENDED?

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

COURSE #:

SECTION:

COURSE NAME:

INSTRUCTOR:

CASEPACK (YES or NO?)

FIRST ASSIGNMENT:

1. TEXT -- REQUIRED or RECOMMENDED?

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

COURSE #:

SECTION:

COURSE NAME:

INSTRUCTOR:

CASEPACK (YES or NO?)

FIRST ASSIGNMENT:

1. TEXT -- REQUIRED or RECOMMENDED?

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

COURSE #:

SECTION:

COURSE NAME:

INSTRUCTOR:

CASEPACK (YES or NO?)

FIRST ASSIGNMENT:

1. TEXT -- REQUIRED or RECOMMENDED?

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

COURSE #:

SECTION:

COURSE NAME:

INSTRUCTOR:

CASEPACK (YES or NO?)

FIRST ASSIGNMENT:

1. TEXT -- REQUIRED or RECOMMENDED?

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

2. TEXT -- REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE: