FALL 2009-10

COURSE #: 463

SECTION: 61

COURSE NAME: Management of Technology

INSTRUCTOR: Greenstein, Shane

CASEPACK (YES or NO?) : Yes

FIRST ASSIGNMENT: Read Rosenberg for first class.

ATTENDANCE AT FIRST CLASS REQUIRED?  YES

1.  TEXT  --   REQUIRED  or  RECOMMENDED?: Required.

AUTHOR: Geoffrey Moore

PUBLISHER: Harvard Business School Press

TITLE: Crossing the Chasm

ED./DATE: 1999

2.  TEXT  --   REQUIRED  or  RECOMMENDED?: Required

AUTHOR: Carl Shapiro and Hal Varian

PUBLISHER: Harvard Business School Press

TITLE: Information Rules

ED./DATE: 1998

FALL 2009-10

COURSE #:  444

SECTION:  81

COURSE NAME:  HEALTH ECONOMICS

INSTRUCTOR:  DAVID DRANOVE

CASEPACK (YES or NO?) :  YES

FIRST ASSIGNMENT:

ATTENDANCE AT FIRST CLASS MANDATORY?  YES OR NO: NO

1.  TEXT  --   REQUIRED  or  RECOMMENDED?:  REQUIRED

AUTHOR: DAVID DRANOVE

PUBLISHER:  Princeton University Press

TITLE:  CODE RED

ED./DATE:  2008

2.  TEXT  --   REQUIRED  or  RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

FALL 2009-10

COURSE #: 931-A

SECTION: 81

COURSE NAME: STRATEGIC FRANCHISING

INSTRUCTOR: BURTON COHEN

CASEPACK (YES or NO?) :  YES

FIRST ASSIGNMENT:
READINGS
A Note on Franchising: Gompers, Paul A. HBS 9-297-108
The Franchise System As A Context For Entrepreneurship:Ajayi-Obe: Intl. Society of Franchising: 2006
Quasi-Franchises, Chains That Look Like Franchises, But Aren’t: Wilke, Justice: Intl. Society of Franchising:: 1999
The Body Shop (case Study) Ivey School of  Business
Wall Street Journal , Sept. 17, 2009: franchise classified ads (if any)

THOUGHTS
As you read the materials, consider the following questions;

1. Why would someone franchise their business rather than grow it themselves?
2. Why would someone become a franchisee rather than be completely independent?
3. What are the advantages and disadvantages to a business and a franchisee in adopting the franchise business model?
4. With regard to the newspaper classified ads, would you buy any of these franchises, and why or why not?

ATTENDANCE AT FIRST CLASS MANDATORY?  YES OR NO: YES

1.  TEXT  --   REQUIRED  or  RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

2.  TEXT  --   REQUIRED  or  RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

FALL 2009-10

COURSE #: MGMT 452

SECTION: 71/81

COURSE NAME: Strategy and Organization

INSTRUCTOR: Marco Ottaviani

CASEPACK (YES or NO?) : YES

FIRST ASSIGNMENT:  
Read the Lincoln Electric case and be ready to discuss the following questions:
1. List the unusual incentive compensation policies adopted by Lincoln Electric. What is the main purpose of these policies?
2. Does Lincoln have any sources of long-run sustainable advantage?
3. What difficulties does Lincoln face in expanding?

ATTENDANCE AT FIRST CLASS MANDATORY?  YES OR NO: NO

1.  TEXT  --   REQUIRED  or  RECOMMENDED?: NONE

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

2.  TEXT  --   REQUIRED  or  RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

TERM FALL 2009-10

COURSE #:  431

SECTION: 65 & 66

COURSE NAME: Business Strategy

INSTRUCTOR:  Jennifer Brown

IS THERE A CASE PACKET? (Yes or No): Yes

FIRST ASSIGNMENT: 1. Purchase Case Packet.   2. Download syllabus from my blackboard website and read the materials for the first class.

IS ATTENDANCE AT FIRST CLASS MANDATORY? (Yes or No):  No

1. TEXT - Required or Recommended?: Recommended

AUTHOR:  Besanko, Dranove, Shanley and Schaefer

PUBLISHER  Wiley

TITLE: Economics of Strategy

ED./DATE: 4th Edition/2007

TERM  FALL 2009-10

COURSE #: MGMT  934

SECTION: 81

COURSE NAME:  Managing Turnarounds

INSTRUCTOR: JAMES SHEIN

IS THERE A CASE PACKET? (Yes or No): YES

FIRST ASSIGNMENT: COME TO CLASS WITH AT LEAST ONE SUGGESTED NAME OF A COMPANY OR ORGANIZATION THAT IS OR WAS IN TROUBLE THAT WILL BE THE FOCUS OF A TEAM PROJECT.   IT IS OFTEN HELPFUL (BUT NOT NECESSARY) TO SELECT AN ORGANIZATION WITH A KELLOGG ALUM INVOLVED THERE.

IS ATTENDANCE AT FIRST CLASS MANDATORY? (Yes or No):YES

1. TEXT - Required or Recommended?: NO

AUTHOR:

PUBLISHER

TITLE:

ED./DATE:

2. TEXT – Required or Recommended?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

TERM: FALL 2009-10

COURSE #: MGMT 431

SECTION: 67,68

COURSE NAME:  BUSINESS STRATEGY

INSTRUCTOR: Justin Lenzo

IS THERE A CASE PACKET? (Yes or No):  Yes

FIRST ASSIGNMENT:   See course website.

IS ATTENDANCE AT FIRST CLASS MANDATORY? (Yes or No):  Yes

1. TEXT - Required or Recommended?: Recommended

AUTHOR: Besanko, Dranove, Shanley, and Schaefer

PUBLISHER  Wiley

TITLE: Economics of Strategy

ED./DATE: 4th or 5th

2. TEXT – Required or Recommended?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

TERM: FALL 2009-10

COURSE MGMT 431

SECTION:
62, 63 & 64

COURSE NAME:
Business Strategy

INSTRUCTOR:   Mazzeo

IS THERE A CASE PACKET? (Yes or No):  Yes

FIRST ASSIGNMENT:   Print out course syllabus and “popular press articles” from the Blackboard site.  Read the articles listed on the syllabus for the first class session.

IS ATTENDANCE AT FIRST CLASS MANDATORY? (Yes or No):  N/A

1. TEXT - Required or Recommended?: Recommended

AUTHOR: Besanko, et al.

PUBLISHER  Wiley

TITLE: Economics of Strategy

ED./DATE: 5th/2009

2. TEXT – Required or Recommended?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

TERM: FALL 2009-10

COURSE #: MGMT 431

SECTION: 61 & 69

COURSE NAME:  BUSINESS STRATEGY

INSTRUCTOR: Meghan Busse

IS THERE A CASE PACKET? (Yes or No):  Yes

FIRST ASSIGNMENT:   Read syllabus posted on Course Blackboard and do reading assignment listed for first day of class

IS ATTENDANCE AT FIRST CLASS MANDATORY? (Yes or No):  Yes

1. TEXT - Required or Recommended?: Recommended

AUTHOR: Besanko, Dranove, Shanley, and Schaefer

PUBLISHER  Wiley

TITLE: Economics of Strategy

ED./DATE: 5th

2. TEXT – Required or Recommended?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE: