COURSE #: 430

SECTION: 71

COURSE NAME: Marketing Management

INSTRUCTOR: Alice M. Tybout

CASEPACK (YES or NO?): Yes

FIRST ASSIGNMENT: The case packet will be the primary text for this course. The first assignment is to purchase the case packet and read the week one articles including the “Pricing Predicament” case.

***Please note that the first class attendance is MANDATORY with NO EXCEPTIONS. If you think you may miss the first class for any reason, please do not register for this section. If you miss the first class you are automatically dropped from this course.

***Also, I have a NO LAPTOP policy.

1. TEXT: Recommended

AUTHOR: Philip Kotler and Kevin Lane Keller

PUBLISHER: Prentice-Hall

TITLE: Marketing Management

ED./DATE: 13th edition/2009

2. TEXT: Recommended

AUTHOR: Alexander Chernev

PUBLISHER: Brightstar Media, Inc.

TITLE: Strategic Marketing Management

ED./DATE: 3rd edition/2008

3. TEXT: Recommended

AUTHOR: Kevin Lane Keller

PUBLISHER: Prentice-Hall

TITLE: Brand Management:  Building, Measuring, and Managing Brand Equity

ED./DATE: 3rd edition/2007

 

COURSE #: 430

SECTION: 72

COURSE NAME: Marketing Management

INSTRUCTOR: Randall Voorn

CASEPACK (YES or NO?): Yes

Read text chapter 1 (pages 4-7, 13-16, 18-26) and chapter 11 (all pages). Prepare the Starbucks case questions for class discussion.
Attendance in the first class session is mandatory – No Exceptions!

1. TEXT: Required

AUTHOR: Philip Kotler& Kevin Lane Keller

PUBLISHER: Pearson-Prentice Hall

TITLE: Marketing Management

ED./DATE: 13th Edition/2009

 

COURSE #: 430

SECTION: 76

COURSE NAME: Marketing Management

INSTRUCTOR: Nidhi Agrawal

CASEPACK (YES or NO?):  Yes

FIRST ASSIGNMENT:  Attendance to first class is MANDATORY. 
Complete a student profile.  It can be found posted on Blackboard.  This should be completed before the first class.
Read:  “Putting the Customer First – Always.” “Basic Quantitative Analysis for Marketing,” “Defining Marketing Problems,” and “Pricing Predicament.”

1.  TEXT: Recommended

AUTHOR: Philip Kotler and Kevin Lane Keller

PUBLISHER: Prentice Hall

TITLE: Marketing Management

ED./DATE: 12th edition

 

COURSE #: 450

SECTION: 71

COURSE NAME: Research Methods in Marketing

INSTRUCTOR: Robert Schieffer

CASEPACK (YES or NO?): Yes

MANDATORY FIRST CLASS ATTENDANCE
FIRS FIRST CLASS ASSIGNMENT: 
1) Read course syllabus thoroughly (posted on Blackboard)
2) Read Week 1 slides (posted on Blackboard)
3) Read Introduction in “Ten Key Customer Insights” book
4) Read “P&G Chief’s Turnaround Recipe: Find Out What Women Want” in case packet
5) Read “The Sure Thing That Flopped” in case packet
6) Read “Customers at the Core” in case packet
7) Review course roster and begin to form teams of 4 - 5 students for group assignments

1. TEXT: Required

AUTHOR: Robert Schieffer

PUBLISHER: Texere, Thomson South-Western

TITLE: Ten Key Customer Insights: Unlocking the Mind of the Market

ED./DATE: First Edition, 2005

2. TEXT: Recommended

AUTHOR: Clotaire Rapaille

PUBLISHER: Broadway Books

TITLE: The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
(Paperback is available)

ED./DATE: First Edition, 2006

3. TEXT: Recommended

 

AUTHOR: Fred Feinberg, Thomas Kinnear, and James Taylor

PUBLISHER: Thomson

TITLE: Modern Marketing Research: Concepts, Methods and Cases

EDITION/DATE: First Edition,2008

 

COURSE #: 453

SECTION: 71

COURSE NAME: Business Marketing

INSTRUCTOR: James C. Anderson

CASEPACK (YES or NO?): Yes

FIRST ASSIGNMENT:  Purchase the case packet.  Read Chapters 1 and 2 of the Anderson and Narus textbook. 
First Class attendance is MANDATORY.  Further, consistent with this, no “adds” are permissible.

1. TEXT: Required

AUTHOR: James C. Anderson and James A. Narus

PUBLISHER: Pearson Prentice Hall

TITLE: Business Market Management:  Understanding, Creating, and Delivering Value

ED./DATE: 3rd edition, 2009

 

COURSE #: 454

SECTION: 71

COURSE NAME: Advertising Strategy

INSTRUCTOR: Mary O. Pearlman

CASEPACK (YES or NO?): Yes

First class attendance is MANDATORY, unless discussed and excused by Professor Pearlman.  Contact Phone Numbers:  847-491-3522 or 847-920-9545.


FIRST ASSIGNMENT:  Please read Chapter one and the case packet.


PLEASE NOTE: There is a “No Laptop” policy in my class.

1.  TEXT: None

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

 

COURSE #: 462

SECTION: 71

COURSE NAME: Sales Promotion

INSTRUCTOR: Eric Anderson

CASEPACK (YES or NO?): YES

FIRST ASSIGNMENT:

First class attendance NOT mandatory

Purchase the course packet.  See the course web site on Blackboard for 1st class assignment.

 

1. TEXT: NONE

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

 

COURSE #: 465

SECTION: 71

COURSE NAME: New Product and Services

INSTRUCTOR: David Gal

CASEPACK (YES or NO?): Yes

FIRST CLASS ATTENDANCE IS MANDATORY
FIRST ASSIGNMENT: None

1. TEXT: Recommended

AUTHOR: Merle Crawford and Anthony Di Benedetto

PUBLISHER: McGraw-Hill

TITLE: New Products Management

ED./DATE: 7th Edition/2003

 

COURSE #: 465

SECTION: 76

COURSE NAME: New Product Services

INSTRUCTOR: Eric Leininger

CASEPACK (YES or NO?): Yes

 

ATTENDANCE IN THE FIRST CLASS SESSION IS MANDATORY

1. TEXT: Recommended

AUTHOR: Crawford, C. Merle & DiBenedetto, C. Anthony

PUBLISHER: McGraw Hill

TITLE: New Products Management

ED./DATE: 9th Edition/2008

 

COURSE #: 466

SECTION: 71

COURSE NAME: Marketing Strategy

INSTRUCTOR: Tim Calkins

CASEPACK (YES or NO?): Yes

FIRST ASSIGNMENT: Read Syllabus
First Class is Not Mandatory.

1. TEXT: Required

AUTHOR: Larreche and Gatignon

PUBLISHER: StratX

TITLE: Markstrat Online Student Handbook

ED./DATE:

2. TEXT: Required

AUTHOR: Tim Calkins

PUBLISHER: Palgrave

TITLE: Breakthrough Marketing Plans

ED./DATE: 2008

3.  TEXT: Recommended

AUTHOR: Walker, Boyd, Mullins, & Larreche

PUBLISHER: McGraw-Hill

TITLE: Marketing Strategy

ED./DATE: Sixth Edition, 2007

 

COURSE #: 467

SECTION: 71

COURSE NAME: International Marketing

INSTRUCTOR: Eric Leininger

CASEPACK (YES or NO?): Yes

First Assignment:
ATTENDANCE IN THE FIRST CLASS SESSION IS MANDATORY

1. TEXT: Required

AUTHOR: Friedman, Thomas L.

PUBLISHER: Picador

TITLE: The World is Flat. A Brief History of the Twenty-First Century

ED./DATE: ISBN- 10:0-312-425074/2007

2. TEXT: Required

 

AUTHOR: Gundling, Ernest

PUBLISHER: Consulting Psychologists Press Inc.

TITLE: Working Globe Smart: 12 People Skills for Doing Business Across Borders

ED./DATE: ISBN-10:0891061770/2003

3. TEXT: Required

 

AUTHOR: Tim Calkins

PUBLISHER: Palgrave McMillan

TITLE: Breakthrough Marketing Plans

ED./DATE: ISBN – 0230607578/2008

 

COURSE #: MKTG 468

SECTION:  71

COURSE NAME: Technology Marketing

INSTRUCTOR: Mohanbir Sawhney

CASEPACK (YES or NO?) :  Yes

FIRST ASSIGNMENT:  Please check the “courseinfo” page for first assignment
ATTENDANCE IN THE FIRST CLASS IS MANDATORY – NO EXCEPTIONS!

1.  TEXT  --   REQUIRED  or  RECOMMENDED?: No Text Required

AUTHOR:

PUBLISHER: 

TITLE:

ED./DATE:

2.  TEXT  --   REQUIRED  or  RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

 

 

COURSE #: 458

SECTION: 71

COURSE NAME: Models of Consumer Behavior

INSTRUCTOR: C. Miguel Brendl

CASEPACK: YES

FIRST ASSIGNMENT:

Mandatory attendance required of the first day of class.

Readings (Included in Casepacket) to be completed before session 1:

  • Case: Pricing Strategies for Luxury Goods: Vericél Jewellery
  • “Fashion Victim: To Refurbish Its Image, Tiffany Risks Profits,” The Wall Street Journal, 10 January 2007.
  • “Ignore your customer,” Fortune, May Volume, 1995, 121-126.
  • Gouillart, F. J., & Sturdivant, F. D. (1994). “Spend a day in the life of your customers,” Harvard Business Review, 116-125.
    If you have read these articles before, please skim them to remind yourself of their main ideas.

Please go to course web page and fill out the online survey there. Finish these surveys no later than 48h before class. (This contributes to your participation grade).

 

Note for students on Required  Books:

Book 1: Influence: Science and Practice by Robert Cialdini
                Students will be assigned only one chapter from this book. However, it is highly recommended for personal use.
Book 2: Why We Buy. The Science of Shopping by Paco Underhill
                Students will be asked to skim read the book

1. TEXT: Required

AUTHOR: Robert Cialdini

PUBLISHER: Allyn & Bacon

TITLE: Influence: Science and Practice

ED./DATE: 4th Edition/June 29 2000

2. TEXT: Required

AUTHOR: Paco Underhill

PUBLISHER: Simon & Schuster

TITLE: Why We Buy. The Science of Shopping

ED./DATE: Paperback/ June 2, 2000

3. TEXT: Recommended

AUTHOR: Hoyer, Wayne and Deborah McInnis

PUBLISHER: Boston: Houghton Mifflin

TITLE: Consumer Behavior

ED./DATE: 4th/2006