The Managers Program
Winter Quarter 1997
Bookstore Information
Winter Quarter 1997 materials will begin arriving at the bookstore beginning the week of December 4, 1996. Half price buy-back will begin on December 4th and continue through January 6, 1997. Section 81 course materials will be available at both campus bookstores. The Abbott Hall Bookstore is located at 710 North Lake Shore Drive, Chicago.
Phone: (312) 503-8486; FAX: (312) 503-0101
Case Packet Hotline: (312) 503-8510; e=mail: abbottbooks@northwestern.edu.
Bookstore Hours:
Monday-Thursday: 9:00AM - 6:30PM
Friday: 9:00AM - 5:30PM
Saturday: 11:00AM - 3:00PM
The bookstore will be closed for the holidays December 25 and 26, 1995 and January 1, 1996, as well as Sundays.
First Assignments
Assignments are to be prepared prior to the first class session. Books and case packets can be purchased at the University Bookstore. Information listed "To Be Announced" (TBA) will be mailed to registered students. Class days are indicated after faculty names.
- 102 - Accounting and Information Systems
- 103 - Information Management
- 112 - Management and Strategy
- 117 - Organization Behavior
- 122 - Real Estate
- 132 - Environment
- 142 - Business Law
- 152 - Finance
- 152 - Finance
- 154 - Health Services Management
- 157 - Industrial Relations
- 162 - Marketing
- 176 - Public Management
- 182 - Decision Sciences
- 102 - Accounting and Information Systems
102 - ACCOUNTING AND INFORMATION SYSTEMS
D30, Sections 71/72: Accounting for Decision Making (Prince) (T/Th)
CASE PACKET: Yes
TEXT: Horngren, Sundem and Elliott, Introduction to Financial Accounting, 6th edition, Prentice Hall, 1996.
First Assignment: Read Chs. 1, 2 and 4 of Horngren, Sundem and Elliott. Prepare Problems 1-17, 1-23, 2-25, 2-26, 2-35 and 3-36. Study and compare computations for assigned problems with the solutions reproduced within the case packet. Bring case packet to class.
D31, Section 71: Managerial Accounting (Sridharan) (T)
CASE PACKET: Yes
TEXT: Horngren, Foster and Datar, Cost Accounting: A Managerial Emphasis, 9th edition, Prentice Hall, 1996.
First Assignment: Read Chapters 1-4 in text.
D32, Section 81: Accounting and Control For Health Care Institutions (Prince) (M)
CASE PACKET: Yes
TEXT: T. R. Prince, Financial Reporting and Cost Control for Health Care Entities, AUPHA Press/Health Admin. Press, 1992.
First Assignment: Read: Chapters 1, 2 and 3 (including Appendix 3A); "Change Agents Shaping Health Care Financial Management" (case packet). Prepare: Questions 1-6, 1-8, 2-6, 2-13, 2-14, 2-16, 3-7, 3-9, 314, 3-16, and 3-17.
D42, Section 81: Advanced Managerial Accounting (Balachandran/Dye) (M)
CASE PACKET: Yes
TEXT: None
First Assignment: Read (all reading material may be found in the case packet): Chapter 1 (pp. 1-5), Cooper and Kaplan, from Design of Cost Management Systems; "Tapping the Full Potential of ABC," by Ness and Cucuzza, Harvard Business Review (July-August 1995), pp. 130-138; Winchell Lighting (A) Case. Note: The Winchell Lighting Case will be discussed in the first lecture (and that discussion will not be repeated in subsequent lectures) so it is important to come to the first lecture having read this case, as well as the other assigned articles.
D51, Section 71: Financial Reporting and Analysis (Hayes) (Th)
CASE PACKET: Yes
TEXT: None. The book Kieso and Weygandt, Intermediate Accounting is on reserve at the library.
First Assignment: Read Kieso and Weygandt, Chapter 3 and Appendix 3-A (review of D30), "Economic and Institutional Setting of Financial Reporting," "Accrual Accounting and Income Determination," and "Income Recognition for Long Term Contractors." Prepare "P5-6," "Fuentes Corporation," "Quaker Oats," and "P19-4" from the case packet.
D53, Section 81: Complex Financial Structures and Global Risk Management (Thiagarajan) (W)
CASE PACKET: Yes
TEXT: Huefner and Largay, Advanced Financial Accounting, Dame Publications, 1997.
First Assignment: Read the material on "Equity Method of Accounting" included in the case packet.
G13B, Section 81: Project Report: Preparation and Appraisal (Sridharan) (Th)
CASE PACKET: Yes
TEXT: Welsch, Hilton and Gordon, Budgeting: Profit Planning and Control, 5th edition, Prentice Hall.
First Assignment: Read Chs. 1 through 5 in the text.
G11, Section 71: The Strategic Impact of Information Technology (Paoni) (W)
CASE PACKET: Yes
TEXT: None
First Assignment: Read "The Technology Payoff," Business Week (6/14/93); Chs. 2 and 3 in Process Innovation, Harvard Business Press; "Software Revolutions: The Web Changes Everything," Business Week (12/4/95).
G13, Section 81: Information Management Tools (Paoni) (T)
CASE PACKET: TBA
TEXT: TBA
First Assignment: TBA
D31, Sections 71/72/73: Management Strategy (Marciano) (M/T/W)
CASE PACKET: Yes
TEXT: Besanko, Dranove and Shanley, The Economics of Strategy, 1st edition, Wiley, 1996.
First Assignment: Case: "Adolph Coors in the Brewing Industry." Reading: in the required text, read the Primer on Economics and the handouts related to Five Forces Analysis. Be prepared to discuss the following case questions in class: (1) Why did the brewing industry consolidate? (2) What factors accounted for Coors' competitive advantage (stellar performance) in the mid-1970s? (3) On p. 6 of the case, an analyst is quoted as saying, "It's the best private company in America. I'd pay any multiple for that stock." How would you respond to this statement? Comment on Coors' performance after the mid-1970s. What might Coors have done differently?
D52, Section 51: Strategy and Organization (Oyer) (S)
CASE PACKET: Yes
TEXT: Brickley, Smith and Zimmerman, Managerial Economics and Organizational Architecture, Irwin, 1997.
First Assignment: Case: "Nordstrom: Dissension in the Ranks." Read: (1) "Dayton Hudson is Scrapping its Controversial 'Performance Plus' Sales Incentive Program," Minneapolis Star Tribune, April 15, 1992. (2) "Getting Retail Right: A Store is Born," Training, September 1991. Hand in short answers (less than one page) to the following: (1) Nordstrom's has been very successful over the years and many of its competitors have tried to copy Nordstrom's personnel strategies. Why don't all of Nordstrom's less successful competitors change their sales compensation policies? (2) Can you think of a few simple, incremental changes that Nordstrom's can make that would not affect their success, but would remedy the union's discontent? (3) Why does Nordstrom's keep so much inventory?
D62, Section 71: Entrepreneurship and New Venture Formulation (Merkin) (W)
CASE PACKET: Yes
TEXT: None
First Assignment: The key to success in D62 is the opportunity to write a business plan for a start-up that truly interests you and team with people you respect. However, time constraints mandate that team formation be accomplished quickly. For this reason: (1) Attendance at the first class is required. (2) Students with specific ideas should be prepared to explain their concept well and "sell" it effectively. In addition to a quick (five minute limit) presentation, visuals and handouts are encouraged. (3) If possible before break, students should try to get in touch with others who might be taking the course and network toward sharing ideas and starting team formation before classes start.
D62, Section 81: Entrepreneurship and New Venture Formulation (Douglas) (Th)
CASE PACKET: Yes
TEXT: Cadenhead and Smilor, Moot Corp New Venture Modules, 1st edition, Kendall Hunt, 1996.
First Assignment: Do preparatory reading on entrepreneurship--e.g., in an undergraduate text book such as Hisrich and Peters, Entrepreneurship, 3rd ed., Irwin, 1995.
D67, Section 81: Transportation Policy (Gellman) (T)
CASE PACKET: TBA
TEXT: TBA
First Assignment: TBA
G12, Section 81: Balancing Economics, Competitiveness and Environmental Protection (Hoffman) (Th)
CASE PACKET: Yes
TEXT: None
First Assignment: Read: Walley and Whitehead (1994); Friedman (1970); Porter and van der Linde (1995); Hoffman (1996); McSorley (1993); and Hoffman (1996). Prepare materials on Molten Metal Technologies for case discussion. Complete and hand in survey: "Twenty Questions on Environmental Issues." Prepare position paper and bring it to the first class.
G13B, Section 81: Corporate Governance (Jacobs) (T)
CASE PACKET: TBA
TEXT: TBA
First Assignment: TBA
G17A, Section 81: Board Governance of Nonprofit Organizations (Scott) (Th)
CASE PACKET: Yes
TEXT: O'Connell and Overton, The Board Member's Book: Guidebook for NonProfit Corporations, The Foundation Center Section of Business Law, American Bar Association, 1993.
First Assignment: Class will consist of an overview of nonprofits, including types and differing characteristics/differences from for-profit organizations/missions. Readings: (1) BMB, Ch. 3; (2) GDN, Ch. 1; (3) "The Development of a Nonprofit Curriculum," pp. 6-26, Kennedy School of Government Faculty Report, January 1994; (4) "A Snapshot of America's Nonprofit Boards," pp. 4-14, National Center for NonProfit Boards, 1994; (5) "Profiting from the Nonprofits," Business Week, March 26, 1990; (6) "What Business Can Learn from Nonprofits," Drucker, HBR, July-August, 1989; (7) "Effective Oversight: A Guide for Nonprofit Directors," Herzlinger, HBR, July-August 1994; (8) "Bridging the Gap Between Nonprofit and For-Profit Board Members," 1993. Discussion: Visionary Leadership, Nanus, Appendix, Jossey-Bass, 1992. Reflect on characteristics of the organization and its vision that make it different from a for-profit organization. What is your assessment of how effectively this organization is being led?
D30, Section 71: Organization Behavior (Ocasio) (M)
CASE PACKET: Yes
TEXT: None
First Assignment: Please think about a problem or challenge that your own company is currently facing. Use the congruence framework to analyze the problem. Please be prepared to discuss this analysis in class. Read (in case packet): (a) "Designing Organizations that Have Good Fit: A Framework for Understanding New Architectures," Nadler and Tushman, Ch. 2 in Nadler et al., Organizational Architectures, 1992; (b) "The Case Method," Aguilar, pp. 177-181 in General Managers in Action, 1992; (c) Case: "Peoples Express Airlines: Rise and Decline." Study Questions: Use the congruence framework to analyze the strength and weaknesses of Peoples Express. Specifically consider the following issues: (a) What are the strengths of PE's organizational architecture in its early years? (b) What are the liabilities of PE's initial strategy and organizational architecture as it entered 1982 and beyond? What went wrong? What role did culture play in the decline of PE? (c) How would you evaluate Burr's leadership between 1981-83 and 1984-85? (d) What specific things could Burr have done in 1983-84 to save PE?
D30, Section 72: Organization Behavior (Cates) (T)
CASE PACKET: Yes
TEXT: Gibson, Ivancevich and Donnelly, Organizations: Behavior Structure Processes, 9th edition, Irwin, 1997.
First Assignment: Please read the readings assigned for the first day of class. Read the Peoples Express case and prepare for case discussion per the readings and study questions provided.
D30, Section 73: Organization Behavior (Uzzi) (W)
CASE PACKET: Yes
TEXT: None
First Assignment: Read these articles: (1) R. Reich, "The New Web of Enterprise," pp. 87-97 in The Work of Nations (NY: Vintage, 1992); (2) J. Pfeffer, "Competitive Advantage Through People," California Management Review (1994); (3) D. Nadler and M. Tushman, "A Model for Diagnosing Organizational Behavior: Applying a Congruence Perspective," Organizational Dynamics, (Autumn 1980, pp. 91-105); (4) the case "Why Should My Conscience Bother Me?" Questions: (a) Use the Nadler and Tushman congruence framework to describe the environment, history, strategy, formal structure, and informal organization (or culture) of Goodrich's aircraft and brake business. (b) How did these factors promote the company's commitment to the production of the flawed brake design? (c) What could Lawson have done differently to prevent the escalation of commitment to the production of a flawed brake?
D49A, Section 71: Writing in Organizations (Shwom) (Th)
CASE PACKET: Yes
TEXT: Northey and Fischer, Impact: A Guide to Business Communication, Prentice-Hall, 1993.
J. Venolia, Write Right, Ten Speed Press.
First Assignment: Read (from the case packet): "The Dashman Case," "Davis-Martin Public Relations," "Management Is Communication," and "The Selection of Communication Media as an Executive Skill." Read Chs. 1-2 in Impact.
D50, Section 71: Management Communications (Van Camp) (M)
CASE PACKET: Yes
TEXT: None
First Assignment: Read case packet nos. 1-8. Turn in a properly completed "Bio and Thesis Page" (CP No. 2), especially the three thesis sentences for No. 9. The first class requirements are worth 10 points: Attendance and a properly completed "Bio and Thesis Page."
D51, Section 81: Designing Organizational Systems (Dewar) (M)
CASE PACKET: Yes
TEXT: J. Galbraith, Competing with Flexible Lateral Organizations, Addison-Wesley, 1994.
S. Davis et al., Matrix, Addison-Wesley, 1977.
First Assignment: None
D52, Section 71: Management of Organizational Change (Taylor) (M)
CASE PACKET: Yes
TEXT: Collins and Powas, Built to Last: Successful Habits of Visionary Companies, Harper Business.
First Assignment: Case: John Smithers Change Agent. (1) What were the strengths and weaknesses in the approach to change at Sigtek? (2) How effective was Smithers as a change agent? What were his strengths and weaknesses? (3) What can be done to revive this change effort? Develop an action plan for top management. Read: Built to Last, Chs. 1-2. (1) What do you think about the "Twelve Shattered Myths"? (2) Do you agree that charismatic leaders are overrated? (3) Why is change difficult? (4) When and why is organizational change important?
D53, Section 71: Power and Politics in Organizations (Ventresca) (Th)
CASE PACKET: Yes
TEXT: J. Pfeffer, Managing With Power, HBS, 1992.
C. Matthews, Hardball: How Politics is Played by One Who Knows the Game, Summit Press, 1988.
First Assignment: Read (1) Pfeffer, Intro/Preface and Chs. 1-3; (2) Eclles and Nohria, "Action: The Realities of Managing," pp. 39-58 (in case packet); (3) SKIM Bolman and Deal, "Simple Ideas, Complex Organizations," Ch. 2 (in case packet). Discussion case: "Rondell Corp" (HBS classic case). (1) What are the dependencies Forbus faced to get his job done? In what ways did others depend on Jim? How did Forbus manage these dependencies? (2) You have been offered Forbus' position. What kinds of changes would you negotiate before you would accept the job?
D54, Section 81: Interorganizational Strategies (Zajac) (Th)
CASE PACKET: Yes
TEXT: R. Axelrod, The Evolution of Cooperation, Basic Books, 1984.
First Assignment: See syllabus in case packet.
D55, Section 81: Behavioral Issues in Strategy Implementation (Shortell) (T)
CASE PACKET: Yes
TEXT: R. Simons, Levers of Control, 1st edition, Harvard Business School Press, 1995.
First Assignment: See first week's required reading in course packet.
D59, Section 81: International Technologies Management: Competitive Intelligence, Strategies, and Structures (Radnor) (T)
CASE PACKET: Yes
TEXT: None
First Assignment: Read first four readings in the case packet.
D70, Section 71: Negotiations (Brett) (M)
CASE PACKET: Yes
TEXT: Fisher, Ury and Patton, Getting to Yes, 2nd edition, Penguin, 1991.
First Assignment: D70 has an attendance policy: You may miss one negotiation exercise without penalty if you provide advance notice to the instructor. If you miss a second exercise, you will lose a letter grade. If, in conjunction with any miss, you do not provide advance notice, you will lose a letter grade. Do not use e-mail for the purpose of notifying me you will be absent. I have an answering machine. My phone number is 847.491.8075. I have a class from 1:00 to 3:00 in Evanston. I will check my answering machine before leaving for the Chicago campus. For the first class, read all of Getting to Yes; read the Pros and Cons of "Getting to Yes"; bring a photo (you may photocopy your drivers license).
D71A, Section 81: Industrial Competitive Decision Making (Bazerman) (T)
CASE PACKET: Yes
TEXT: M. H. Bazerman, Judgment in Managerial Decision Making, John Wiley and Sons, 1994.
First Assignment: Read Chapter 1 of the text. Do not do any of the other readings for the course in advance of the first class. Notify me by mail or FAX ((847) 491-8896) by 12/2/96 if you are taking the course and will not attend the first class. Also, provide me with your address to receive class materials that will be passed out during the first class. Students who do not fulfill this request will be asked to drop the course.
G15, Section 81: Managing the Environment: Thinking and Acting Beyond the Boundaries (Scott) (M)
CASE PACKET: Yes
TEXT: K. Weick, Sensemaking in Organizations, Sage, 1995.
First Assignment: Read MIT Module 9: Deborah Ancona et al., Organizations and their Environments, pp. 1-16, and Chs. 3 and 4 of Power in and Around the Organization. Case discussion: World Bank: Mission Uncertain.
D44, Section 71: Real Estate Development (Pepper) (T)
CASE PACKET: Yes (Instructor will provide in class)
TEXT: Miles, Haney and Berens, Real Estate Development, Urbanland Institute, 1996.
First Assignment: None
G11, Section 81: Commerical Real Estate Development (Schachtman) (W)
CASE PACKET: Yes
TEXT: None
First Assignment: In the case packet.
128 - MANAGERIAL ECONOMICS
D30, Section 51: Microeconomic Analysis (Al-Najjar) (S)
CASE PACKET: Yes
TEXT: Recommended: R. Pindyck and D. Rubinfeld, Microeconomics, 3rd edition, Prentice Hall, 1995.
First Assignment: None
D30, Section 71: Microeconomic Analysis (Gron) (T)
CASE PACKET: Yes
TEXT: R. Pindyck and D. Rubinfeld, Microeconomics, 3rd edition, Prentice Hall, 1995.
First Assignment: Read Chapters 1 and 2 from the text. Be prepared to discuss material in Chapter 2 in class. Read and be ready to discuss as examples the following readings from the case packet: "A National Minimum Wage: The Trade Unions Scent a Victory," "The Prop 103 'Prairie Fire'," "Head On Collision," "Tax Cut Spurs Canada Cigarette Sales," and "Tobacco Tax: Revenue's Catch 22." Lecture notes for the first class are included in the packet; you may want to look over those. Questions to help guide reading the articles are included in the notes.
D41, Section 71: Competitive Strategy and Industrial Structure (Swinkels) (Th)
CASE PACKET: Yes
TEXT: Besanko, Dranove and Shanley, The Economics of Strategy, Wiley, 1996.
Rabin, Werner and McTaggart, Beyond Performance Measurement: The Use and Misuse of Economic Profit, Marakon Associates Commentary, August 1996.
M. Porter, Competitive Strategy, Free Press, 1980.
First Assignment: See the case packet.
D44, Section 81: Health Care Economics (Dranove) (Th)
CASE PACKET: Yes
TEXT: None
First Assignment: Read the assigned material in the case packet. Be prepared to discuss the following questions: (1) Do you think that health can be analyzed like any other economic good? (2) Why might it be imnportant to estimate the dollar value of improving health? (3) How would you obtain an estimate of such a value?
D50, Section 71: Macroeconomic Analysis For Management (Phelan) (Th)
CASE PACKET: Yes
TEXT: Abel and Bernanke, Macroeconomics, Addison-Wesley.
First Assignment: None
D50, Section 81: Macroeconomic Analysis For Management (Benishay) (T)
CASE PACKET: Yes
TEXT: None
First Assignment: Read Ch. 1, Supplement to Ch. 1, then Ch. 2. Do homework 1, as indicated in course packet.
D50, Section 71: Management and Its Environment (Feddersen) (W)
CASE PACKET: None
TEXT: D. P. Baron, Business and Its Environment, 2nd edition, Prentice Hall, 1996.
First Assignment: Read Chapter 1 of the text book and focus on the definition of the non-market environment, the four I's, and the issue life-cycle. Prepare the case on pp. 27-28 of the text book: "The Nonmarket Environment at McDonald's." Consider the following questions when reading the case: (1) What are the issues, interests, institutions and information that constitutes McDonald's non-market environment? (2) Where in the issue life-cycle are each of the issues? (3) How should McDonald's respond to Dr. Sokoloff's attack?
D35, Section 81: Business Law I (Presser) (Th)
CASE PACKET: No
TEXT: Cary and Eisenberg, Corporations: Cases and Materials (Concise 7th ed., 1995), Foundation Press.
M. Eisenberg, Corporations and Business Applications: Statutes, Rules, Materials, and Forms, 1995 edition, Foundation Press.
First Assignment: None
D37, Section 81: Issues In Antitrust (McCareins) (M)
CASE PACKET: Yes
TEXT: None (see below)
First Assignment: Chapters 54 and 55 in Maurer, Business Law, Harcourt, Brace, Jovanovich. This book is on reserve at the libraries in Evanston and Weiboldt. It is also available at the law library in Chicago.
D30, Sections 71: Finance I (Korajczyk) (M)
CASE PACKET: Yes
TEXT: R. Brealey and S. Myers, Principles of Corporate Finance, 5th edition, McGraw-Hill, 1996.
Optional:
T. Mayes and T. Shank, Financial Analysis with Microsoft Excel, 1st edition, Harcourt Brace, 1996.
K. Morris and A. Siegel, The Wall Street Journal Guide to Understanding Money and Markets, 2nd edition, Lightbulb Press, 1993.
First Assignment: Read Chapters 1-3 in Brealey and Myers and teaching note: "Present and Future Value Concepts and Applications" (in case packet).
D30, Sections 72: Finance I (Paulson) (T)
CASE PACKET: Yes
TEXT: R. Brealey and S. Myers, Principles of Corporate Finance, 5th edition, McGraw-Hill, 1996.
Recommended:
T. Mayes and T. Shank, Financial Analysis with Microsoft Excel, 1st edition, Harcourt Brace, 1996.
K. Morris and A. Siegel, The Wall Street Journal Guide to Understanding Money and Markets, 2nd edition, Lightbulb Press, 1993.
First Assignment: Read Chs. 1-3 in Brealey and Myers and the teaching note "Present and Future Value Concepts and Applications" (in the case packet).
D40, Section 81: Finance I/II (Khanna) (Th)
CASE PACKET: Yes
TEXT: R. Brealey and S. Myers, Principles of Corporate Finance, 5th edition, McGraw Hill, 1996.
Recommended:
Hodges and D'Ambrosio, Study Guide to Accompany Brealey-Myers' Principles of Corporate Finance, 5th edition, McGraw Hill, 1996.
First Assignment: Read first set of lecture notes in case packet and Chs. 1-2 of Brealey and Myers.
D41, Section 71: Finance II (Petersen) (M)
CASE PACKET: Yes
TEXT: R. Brealey and S. Myers, Principles of Corporate Finance, 5th edition, McGraw-Hill, 1996.
First Assignment: Read Chs. 9 and 13 of Brealey and Myers. Find the corporate finance web page (http://www.kellogg.northwestern.edu/faculty/petersen/htm/d41) and familiarize yourself with the material there.
D41, Section 72: Finance II (Pulvino) (W)
CASE PACKET: Yes
TEXT: R. Brealey and S. Myers, Principles of Corporate Finance, 5th edition, McGraw-Hill, 1996.
First Assignment: Read Ch. 13 of Brealey and Myers. See the web page: (http://www.kellogg.northwestern.edu/faculty/pulvino/htm/d41).
D46, Section 71: Entrepreneurial Finance (Rogers) (W)
CASE PACKET: Yes
TEXT: None
First Assignment: Bring calculators. Don't miss opening lecture and handouts.
D48, Section 81: Corporate Restructuring (Marquard) (M)
CASE PACKET: Yes
TEXT: TBA
First Assignment: TBA
D51, Section 81: Money Markets (Moser) (M)
CASE PACKET: No
TEXT: J. Van Horne, Financial Market Rates and Flows, Prentice-Hall, latest.
Cook and LaRoche, Instruments of the Money Market, Federal Reserve Bank of Richmond, 1993.
Recommended: G. Kaufman, The U.S. Financial System: Money, Markets, and Institutions, 6th edition, Prentice Hall, 1994.
First Assignment: None
D52, Section 71: Managing Financial Institutions (Winton) (W)
CASE PACKET: Yes
TEXT: No required text. Recommended: A. Saunders, Financial Institutions Management: A Modern Perspective, 2nd edition, Irwin, 1997.
First Assignment: From the case packet, read Gardner and Mills, "Asset Liability Management: What and Why?", pp. 3-13 only.
D63, Section 71: Security Analysis (Soffer) (Th)
CASE PACKET: Yes
TEXT: A. Damodaran, Investment Valuation, Wiley, 1996.
First Assignment: First assignment will be posted on the web site: http://www.kellogg.northwestern.edu/faculty/soffer.
D65, Section 71: Futures and Options Markets (Werner) (T)
CASE PACKET: Yes
TEXT: J. Hull, An Introduction to Futures and Options Markets, 2nd edition, Prentice-Hall, 1995.
First Assignment: Read Ch. 1 (optional). Read Chs. 2 and 3 of Hull.
D66, Section 81: Financial Management in Transportation (Swanson) (Th)
CASE PACKET: Yes
TEXT: None
First Assignment: None
D67, Section 81: Derivative Securities (McDonald) (Th)
CASE PACKET: Yes
TEXT: J. Hull, Options, Futures and Other Derivatives, 3rd edition, Prentice Hall, 1997.
First Assignment: TBA
D70, Section 71: International Finance (Luttmer) (Th)
CASE PACKET: Yes
TEXT: A. Shapiro, Multinational Financial Management, 5th edition, Allyn and Bacon.
First Assignment: None
G13, Section 81: Fixed Income Securities (Lucas) (M)
CASE PACKET: Yes
TEXT: F. Fabozzi, The Handbook of Fixed Income Securities, 4th edition. Irwin, 1995.
First Assignment: None
154 - HEALTH SERVICES MANAGEMENT
D40, Section 71: Introduction to Health Services Systems (Shalowitz) (Th)
CASE PACKET: Yes
TEXT: None
First Assignment: Please see the instructions for the first class in the case packet. Complete the readings and be prepared to discuss the material for that session. Prepare a 3 x 5 index card listing: last name; first name; undergraduate school with major, degree and year graduated; a brief description of previous job experience; what you hope to get from the course; are you a health care major; and your e-mail address. Please bring this index card to the first class.
D41, Section 71: Health Care Policy (Hughes) (M)
CASE PACKET: No
TEXT: None
First Assignment: None
D42A/D42B, Sections 81/71: Employee Relations and Workplace Governance: An Introduction (Roomkin) (T)
CASE PACKET: Yes
TEXT: None
First Assignment: From case packet, read The Dunlop Report, Ch. 1. Case: Exercises in Employee Rights and Employer Responsibilities.
D43A/D43B, Sections 71/81: Compensation and Benefits (Harris) (T)
CASE PACKET: TBA
TEXT: TBA
First Assignment: TBA
D30, Section 71: Marketing I (Lee) (W)
CASE PACKET: Yes
TEXT: P. Kotler, Marketing Management, Analysis, Planning, Implementation and Control, 9th edition, Prentice-Hall, 1996.
First Assignment: Skim Kotler, Chs. 1-3. Read: (a) Basic Quantitative Analysis for Marketing, (b) Leveraging to Beat the Odds, (c) Building a Brand: The Saturn Story. Prepare "Pricing Predicament" for class discussion.
D30, Section 72: Marketing I (Puri) (T)
CASE PACKET: Yes
TEXT: P. Kotler, Marketing Management, Analysis, Planning, Implementation and Control, 9th edition, Prentice-Hall, 1996.
First Assignment: Skim Kotler, Chs. 1-3 (24 optional). Read: (a) Marketing Myopia; (b) Building a Brand: The Saturn Story. Prepare the Pricing Predicament for class discussion.
D50, Section 71: Research Methods in Marketing (Turner) (W)
CASE PACKET: Yes
TEXT: G. Churchill, Marketing Research: Methodological Foundations, 6th edition, Dryden, 1995.
First Assignment: Skim Chs. 1 and 2 of text. Read Ch. 3, pp. 79-109 and 114-top of 123. Prepare "Backward Marketing Research" (Andreasen) for discussion (article in case packet).
D50, Section 72: Research Methods in Marketing (Van De Water) (Th)
CASE PACKET: Yes
TEXT: G. Churchill, Marketing Research: Methodological Foundations, 6th edition, Dryden, 1995.
First Assignment: Skim Churchill, Chs. 1 and 2. Read Chapter 3 and "Backward Market Research" by Adnreasen (in case packet). Case: "INFO-MED" (use guidelines provided in packet to prepare for class discussion)
D50, Section 81: Research Methods in Marketing (Malthouse) (M)
CASE PACKET: Yes
TEXT: Optional: G. Churchill, Marketing Research: Methodological Foundations, 6th edition, Dryden, 1995.
First Assignment: Read "Backward Marketing Research" article in case packet.
D52, Section 71: Marketing Behavior (Sherry) (T)
CASE PACKET: Yes
TEXT: J. Twitchell, Adcult USA: The Triumph of Advertising in American Culture, Columbia University Press.
Johansson and Nonaka, Relentless: The Japanese Way of Marketing, Harper Business.
Howe and Strauss, 13th Gen: Abort, Retry, Ignore, Fail, Vintage Books.
First Assignment: None
D53, Section 71: Business Marketing and Organizational Buying Behavior (Anderson) (M)
CASE PACKET: Yes
TEXT: None
First Assignment: Complete Readings 1-5 in the course packet.
D54, Section 71: Advertising Policy and Management (Peterman) (Th)
CASE PACKET: TBA
TEXT: None
First Assignment: TBA
D56, Section 71: International Marketing Channels (Coughlan) (M)
CASE PACKET: Yes
TEXT: Stern, El Ansary and Coughlan, Marketing Channels, 5th edition, Prentice-Hall, 1996.
First Assignment: Read Chs. 1 and 11 in the text book.
D59, Section 81: Services Marketing (Iacobucci) (T)
CASE PACKET: Yes
TEXT: None
First Assignment: None
D63, Section 81: Sales Force Management (Zoltners) (M)
CASE PACKET: Yes
TEXT: Churchill, Ford and Walker, Sales Force Management: Planning, Implementation and Control, 5th edition, Irwin.
First Assignment: Read Chapters 1-4 of text book.
D65, Section 71: Introduction of New Products and Services (Silverman) (Th)
CASE PACKET: Yes
TEXT: Urban and Hauser, Design and Marketing of New Products, 2nd edition, Prentice Hall, 1993.
First Assignment: Read Ch. 1 (skim) and Ch. 2, "New Product Management for the 80's," "The Politics of Innovation," "The New Product Development Map," and "Matching the Process of Product Development to It's Context" (R. Dolan). Consider: What is a new product? Name three companies that are good at new products. What makes them so? Name three companies that are poor at new products. What makes them so?
D66, Section 81: Marketing Strategy (Carpenter) (T)
CASE PACKET: Yes
TEXT: Walker, Boyd and Larrache, Marketing Strategy, 2nd edition, Irwin, 1996.
Larrache and Gatignon, Markstrat 2, 1st edition, Scientific, 1990.
First Assignment: None
D67, Section 71: International Marketing (Sullivan) (M)
CASE PACKET: Yes
TEXT: Jeannet and Hennessey, Global Marketing Strategies, 3rd edition, Houghton Mifflin, 1995.
First Assignment: Read text book, Chs. 1 and 2. Read case packet readings 1, 2, 3, 15 and 31. Prepare the followiwng questions for class discussion (each group will appoint a scribe and spokesperson to deliver a two-minute summary on each question. Allow 20 minutes for discussion): (1) "The Art of Being Local--Worldwide" was the theme of an ad campaign in 1992 by Asea Brown Boveri. What does it mean? Who is ABB and why is it symbolic for them? (2) While touring the French countryside on a bicycle, you engage in conversation with some local farmers and the Maastricht Treaty comes up. What might they say about it? How would you respond? (3) What do the following have in common and what are the implications? VCRs, fax machines, gallium arsenide, steel, automobiles, DRAMs? (4) While in the U.K., you visit a grocery store. Make a list of all the things you might observe to be different from your local Jewel or Dominick's. What are the reasons for the implications of these differences? What would you conclude about retailing in the U.K. versus the U.S.? (5) What are the implications for Japanese firms marketing in the US? American firms marketing in Japan (use the following rates for $1 in American currency: 125 yen (1993), 100 yen (1994), 82 yen (1995), 108 yen (1996). (6) While at dinner with business associates from Germany, the subject of education surfaces. The Germans insist that U.S. education is inferior and that Germany better prepares people for careers in science and technology. How would you respond? What evidence can you offer in support of your position? (7) What are the implications of the following chart for international marketers?
D30, Sections 71/72: Operations Management (Deshmukh) (T/Th)
CASE PACKET: Yes
TEXT: Goldratt and Fox, The Goal, North River Press.
Anupindi et al., Managing Business Process Flows.
First Assignment: Read "Manufacturing--The Missing Link in Corporate Strategy" and "The Focused Factory" articles by W. Skinner in the case packet. Also read the "Shouldice Hospital" and consider the following questions for class discussion: What are Shouldice's competitive priorities? How have they matched their operations to serve the market on which they focused? By week 2, you should have read at least through p. 161 of The Goal. This is written as a novel, so you may wish to get a head start.
D55, Section 71: Logistics: Location, Transportation and Allocation Aspects (Anupindi) (Th)
CASE PACKET: Yes
TEXT: None
First Assignment: Prepare for class 1. See Professor Anupindi's web page for details (access "download course files" link from the Kellogg home page).
D56, Section 81: Total Quality Schools Practicum (Bakalis) (T)
CASE PACKET: Yes
TEXT: J. Fields, Total Quality for Schools, ASQC Quality Press, 1993.
First Assignment: First assignment is in the case packet.
D46, Section 71: Public Policy, Private Initiatives (Martin) (M)
CASE PACKET: TBA
TEXT: TBA
First Assignment: TBA
G13B, Section 81: Politics of Deregulation (O'Connor) (Th)
CASE PACKET: TBA
TEXT: TBA
First Assignment: TBA
D00, Section 71: Math Review (Pazgal) (F)
CASE PACKET: Yes
TEXT: None
First Assignment: None
D33, Section 71/73: Mathematical Methods for Management (Milchtaich) (M/W)
CASE PACKET: Yes
TEXT: Anderson, Sweeney and Williams, Statistics for Business and Economics, 6th edition, West Publishing Co., 1996.
First Assignment: None
D33, Section 72: Mathematical Methods for Management (Saraniti) (T)
CASE PACKET: Yes
TEXT: Anderson, Sweeney and Williams, Statistics for Business and Economics, 6th edition, West Publishing Co., 1996.
First Assignment: None
D34, Section 51: Statistical Methods for Management (Moselle) (S)
CASE PACKET: Yes
TEXT: Required: Software Package: Minitab for Windows, Release 11 (Minitab, Inc.)
D34, Section 71: Statistical Methods for Management (Klibanoff) (M)
CASE PACKET: Yes
TEXT: Required: Software Package: Minitab for Windows, Release 11 (Minitab, Inc.)
Recommended: Anderson, Sweeney and Williams, Statistics for Business and Economics, 6th edition, West Publishing Co., 1996.
First Assignment: First assignment is in the case packet.
D34, Section 72: Statistical Methods for Management (Weber) (W)
CASE PACKET: Yes
TEXT: Anderson, Sweeney and Williams, Statistics for Business and Economics, 6th edition, West Publishing Co., 1996.
First Assignment: None
D37, Section 71: Accelerated Statistical Methods (Jones) (W)
CASE PACKET: Yes
TEXT: Anderson, Sweeney and Williams, Statistics for Business and Economics, 6th edition, West Publishing Co., 1996.
First Assignment: Review material on confidence intervals and hypothesis testing. Read ASW, Chs. 7-9.
D50, Section 71: Decisions and Risk Management (Myerson) (Th)
CASE PACKET: Yes
TEXT: Winston and Albright, Practical Management Science, Duxbury Press, 1997.
First Assignment: Read section 1 of "Introduction to Probability and Simulation in Spreadsheets" in the course packet.
