The Managers Program
Fall Quarter 1997
Assignments are to be prepared prior to the first class session. Books and case packets can be purchased at the University Bookstore. Information listed "To Be Announced" (TBA) will be mailed to registered students.
Bookstore Information
Fall Quarter 1996 materials have arrived at the bookstore. Abbott Hall Bookstore is located at 710 North Lake Shore Drive, Chicago.
Phone: (312) 503-8486; FAX: (312) 503-0101
Case Packet Hotline: (312) 503-8510; e-mail: abbottbooks@northwestern.edu.
Bookstore Hours:
Monday-Thursday: 9:00AM - 6:30PM
Friday: 9:00AM - 5:30PM
Saturday: 11:00AM - 3:00PM
- 102 - Accounting and Information Systems
- 103 - Information Management
- 112 - Management and Strategy
- 117 - Organization Behavior
- 122 - Real Estate
- 128 - Managerial Economics
- 132 - Environment
- 152 - Finance
- 154 - Health Services Management
- 162 - Marketing
- 172 - Operations
- 176 - Public and Nonprofit Management
- 182 - Decision Sciences
- 102 - Accounting and Information Systems
| 102 - ACCOUNTING AND INFORMATION SYSTEMS | |||
| D30, Sections 51/72: | Accounting for Decision Making (Prince) (S)/(Th) | ||
| CASE PACKET: | Yes | ||
| TEXT: | Horngren, Sundem and Elliott, Introduction to Financial Accounting, 6th edition, Prentice-Hall, 1996. | ||
| First Assignment: | Read Chapters 1, 2 and 3. Do problems 1-17, 1-23, 2-25, 2-26, 2-35 and 3-36. Study and compare computations for assigned problems with solutions reproduced within the case packet. Bring the Case Packet to class. | ||
| D30, Section 71: | Accounting for Decision Making (Thiagarajan) (M) | ||
| CASE PACKET: | Yes | ||
| TEXT: | Pratt, Jamie, Financial Accounting and Solution Manual (wrapped together), third edition, Southwestern, 1996. | ||
| First Assignment: | Read Chapters 1 and 2. | ||
| D31, Section 71: | Managerial Accounting (Dye) (M) | ||
| CASE PACKET: | Yes | ||
| TEXT: | Maher and Deakin, Cost Accounting, 4th edition, Richard D. Irwin. | ||
| First Assignment: | Skim Chapter 1, read Chapter 2. | ||
| D44, Section 71: | Financial Planning for Mergers (Lys) (M) | ||
| CASE PACKET: | Yes | ||
| TEXT: | None | ||
| First Assignment: | Read in case packet: (a) Weston, Chung and Hoag, "Mergers, Restructuring and Corporate Control," Ch. 1, pp. 1-25; (b) Engler, Bernstein and Lambert, "Advanced Accounting," pp. 37-44 and 66-68; (c) Jensen, "Takeovers: Folklore and Science," Harvard Business Review, 62 (Nov/Dec 1984), pp. 109-120. Skim McConnell and Muscarella, "Corporate Capital Expenditure Decisions and the Market Value of the Firm," Journal of Financial Economics, September 1985, pp. 399-423. | ||
| D51, Section 71: | Financial Reporting and Analysis (Drebin) (Sat) | ||
| CASE PACKET: | Yes | ||
| TEXT: | White, Sondhi and Fried, The Analysis and Use of Financial Statements, Wiley, 1994. | ||
| First Assignment: | Read text, Chapter 1, "Conceptual Framework Financial Reporting." In case packet read "Does It Pay to Manipulate EPS" and "Truth or Consequences." Prepare to discuss "Wm. Wrigley Jr. Co." and "Allegheny Beverage Corp." cases (in case packet). | ||
| D51, Section 71: | Financial Reporting and Analysis (Hayes) (T) | ||
| CASE PACKET: | Yes | ||
| TEXT: | None. (Note: Intermediate Accounting by Kieso and Weygandt is on reserve in the library.) | ||
| First Assignment: | Read Kieso and Weygandt, Chapter 3 and Appendix 3-A (review of D30). Read: (a) "Economic and Institutional Setting of Financial Reporting," (b) "Accrual Accounting and Income Determination," (c) "Income Recognition for Long Term Contractors." Prepare: (a) P5-6, (b) Fuentes Corporation, (c) Quaker Oats, (d) P19-4. | ||
| D79, Section 71: | Financial Health Care (Prince) (M) | ||
| CASE PACKET: | Yes | ||
| TEXT: | None | ||
| First Assignment: | Read Technical Note 1 "Macroaccounting Reports of the Health Care System" (case packet). Prepare to discuss: "Measuring Price-level Movements in the | ||
| 103 - INFORMATION MANAGEMENT | |||
| D75, Section 81: | Strategic Impact of Information Technology (Paoni) (Th) | ||
| CASE PACKET: | Yes | ||
| TEXT: | None | ||
| First Assignment: | Read: (a) "The Technology Payoff," Business Week, 6/14/93; (b) Chs. 2 and 3, "Process Innovation," Harvard Business Press; (c) "The Software Revolution," Business Week, 12/4/95. | ||
| 112 - MANAGEMENT AND STRATEGY | |||
| D31, Section 71: | Management and Strategy (Isenman) (M) | ||
| CASE PACKET: | Yes | ||
| TEXT: | None | ||
| First Assignment: | Analyze the Multi-Products (B) case. Prepare notes to the following questions (these are for your own use, not be handed in): (1) What was the situation facing the Multi-Products Corporation at the time Mr. Haws began his job? Considering the case from the point of view of the Multi-Products Corporation, what do you believe Mr. Haws should have understood his job to be? (2) What are the indicators that the job is well done? Judged by these indicators, did Mr. Haws do his work well? Note: Correct the error on page 3, paragraph 2, to read: ". . .losses of about $3.6 million on $4.8 million sales." 1. Considering the case from the point of view of the Multi-Products Corporation, what do you believe Mr. Haws should have understood his job to be? | ||
| D31, Section 72: | Management and Strategy (Benishay) (W) | ||
| CASE PACKET: | Yes | ||
| TEXT: | Besanko, Dranove and Shanley, The Economics of Strategy, Wiley (latest). | ||
| First Assignment: | Please note that attendance of first class is required. Please read and prepare for class discussion: (1) Case of the Missing Time; (2) Katz, R. I., "Skills of an Effective Administrator"; (3) A Format for Case Analysis (all materials in the case packet). | ||
| D52, Section 71: | Strategy and Organization (Schaefer) (M) | ||
| CASE PACKET: | Yes | ||
| TEXT: | None | ||
| First Assignment: | Read the case study "Nordstrom: Dissension in the Ranks." Be prepared to hand in short answers to the following questions: (a) What are the pros and cons of being a "Nordie"? (b) Would you want to work for Nordstrom? Do you think that your company would want to hire a "Nordie?" (c) Had there been no threat of litigation, would you have said that Nordstrom's personnel policies were good for the company? | ||
| D60, Section 71: | Management of International Business (Pakravan) (T) | ||
| CASE PACKET: | Yes | ||
| TEXT: | Beamish et al., International Management, Irwin, 1994. | ||
| First Assignment: | Read carefully the following article from the case packet: K. Ohmae, "Putting Global Logic First," Harvard Business Review, Jan-Feb 1995. Be prepared to discuss the following points: (a) What are the instruments of control of the nation-state over the economy? (b) How does the flow of information undermine the power of the nation-state? (c) What are the tensions between the nation-state and the region-state? Do they (or can they) get resolved? (d) What are some of the conclusions of the article in terms of required changes in economic and social infrastructure? | ||
| D62, Section 71: | Entrepreneurship and New Venture (Merkin) (T) | ||
| CASE PACKET: | Yes | ||
| TEXT: | None | ||
| First Assignment: | The key to maximum success in D62 is the opportunity to write a Business Plan for a start-up that truly interests you and team with people you respect. However, time constraints mandate that team formation be accomplished very quickly. For this reason: (1) students who cannot attend the first class should consider taking another course this term and (2) students with specific ideas should be prepared to explain their concept well and "sell" it effectively. In addition to preparing a quick (five minute) presentation, visuals and handouts are encouraged. | ||
| D65, Section 71: | Small Business Management (Meyer) (W) | ||
| CASE PACKET: | Yes | ||
| TEXT: | None | ||
| First Assignment: | This is a real world consulting assignment. Check with the M&S Department (847-491-3465) or Dean Vennie Lyons for a list of prospective cases. Whoever signs on to a case has "first dibs" on it provided that there is a team of at least three signing on to it. Otherwise, you can sign on as individuals with the possibility of aggregating to the required size before some other team does. It is possible to investigate real business situations other than those on the list and the instructor has others. If you wish to work on a case of your choice, it must be checked out in advance, the principals must "request counseling" by filling out a form, and the instructor must give his permission before that case can be used. | ||
| Also, read the introduction to the syllabus in the case packet. | |||
| D68, Section 81: | Managerial Leadership (Neuschel) (Th) | ||
| CASE PACKET: | Yes | ||
| TEXT: | Rosenbach and Taylor (eds.), Contemporary Issues in Leadership," 3rd edition, Westview Press, 1993. | ||
| First Assignment: | From the text read Chapter 1 "Reflections on Leadership" and Chapter 2 "What Leaders Really Do." From the case packet, read items 2 through 7: "Leadership Thoughts of the Day," "The Scourge of God," "The Seven Keys to Business Leadership," "Military Leadership: What Is It? Can It Be Taught?", "The Change Seekers," "Championing Change." | ||
| D75, Section 81: | Intellectual Properties of Strategic Management (Barron) (T) | ||
| CASE PACKET: | Yes | ||
| TEXT: | L. Burgunder, Legal Aspects of Managing Technology, South-Western College Publishing, 1993. | ||
| First Assignment: | (a) L. Burgunder, Chs. 1-7. (b) What is a Trademark?, The American Bar Association, 1995. (c) Case study: "Basic Intellectual Property Concepts." Read materials and be prepared to discuss them in class. Do the case study (instructions are in the case study). Do a one-page report identifying a company whose history was materially affected by intellectual property and how that happened. Any research material may be used for this portion of the assignment. | ||
| D77, Section 71: | Managing in Changing Regulatory Environments (Alexis/Hirsh) (Th) | ||
| CASE PACKET: | Yes | ||
| TEXT: | None | ||
| First Assignment: | This class focuses on issues confronting companies in changing and regulatory environments. Our focus will be financial services and telecommunications, public utilities and transportation. Students from other industries are also welcome. Analytically, these "deregulated" industries have much in common. For the first class meeting, read and come prepared to discuss (1) the case "Senator Kennedy and the Civil Aeronautics Board" and (2) a major issue confronting an industry in which you are interested. | ||
| 117 - ORGANIZATION BEHAVIOR | |||
| D30, Sections 71/72: | Organization Behavior (Medvic) (M)/(T) | ||
| CASE PACKET: | Yes | ||
| TEXT: | None | ||
| First Assignment: | The first assignment is in the case packet. Please complete this assignment before the first class session. | ||
| D40, Section 81: | Advanced Organization Behavior (Uzzi) (M) | ||
| CASE PACKET: | Yes | ||
| TEXT: | None | ||
| First Assignment: | In case packet, read "The New Web of Enterprise" (pp. 87-97), "Competitive Advantage Through People," "A Model for Diagnosing Organizational Behavior: Applying a Congruence Perspective" and the case "Why Should My Conscience Bother Me?" Use the Nadler Tushman congruence framework to describe the environment, history, strategy, formal structure, and informal organization (or culture) of Goodrich's aircraft and brake business. How did these factors promote the company's commitment to the production of the flawed brake design? What could Lawson have done differently to prevent the escalation of commitment to the production of a flawed brake? | ||
| D41, Section 71: | Human Resources Management Technologies (Juris) (T) | ||
| CASE PACKET: | Yes | ||
| TEXT: | G. Ferris, S. Rosen and D. Barnum, Handbook of Human Resource Management, Blackwell. | ||
| First Assignment: | From the text, Read Ch. 2, "The History of Evolution of Human Resource Management." From the case packet, read: (a) "Laborers in Waiting," (b) "South Poultry Workers Lot," (c) Poultry Plant Fire," (d) BLS Office of Information." | ||
| D50, Sections 71/81: | Management Communications (Van Camp) (M)/(T) | ||
| CASE PACKET: | Yes | ||
| TEXT: | None | ||
| First Assignment: | Read Case Packet Nos. 1-8. Turn in a properly completed bio and thesis page (CP No. 2), especially the three thesis sentences for No. 9. Note: the first class requirements are worth 10 points: attendance and properly completed bio and thesis page. | ||
| D52, Section 71: | Management of Organizational Change (Taylor) (W) | ||
| CASE PACKET: | Yes | ||
| TEXT: | Collins and Porras, Built to Last: Successful Habits of Visionary Companies, Harper Business, 1994. | ||
| Katzenbach and the RCL Team, Real Change Leaders, Times-Business, 1995. | |||
| First Assignment: | In Built to Last, read Chs. 1 and 2. What do you think about the "twelve shattered myths"? Do you agree that charismatic leaders are overrated? In Real Change Leaders, read the Introduction. In the case packet, read the case "John Smithers Change Agent." What are the strengths and weaknesses in the approach to change at Sigtek? How effective was Smithers as a change agent? What were his strengths and weaknesses? What can be done to revive this change effort? Develop an action plan for top management. | ||
| D56, Section 71: | Intercultural Aspects of International Management (Radnor) (Th) | ||
| CASE PACKET: | Yes | ||
| TEXT: | N. Adler, International Dimension of Organization Behavior, 2nd edition, PWS-Kent Publishing, 1991. | ||
| First Assignment: | Read Adler, Chapters 1 and 3. Read Nos. 1, 2, 3 and 4 in the case packet. | ||
| D60, Section 71: | Managing Groups in Organizations (Gruenfeld) (T) | ||
| CASE PACKET: | Yes | ||
| TEXT: | None | ||
| First Assignment: | Information for a future group exercise will be collected on the first day of class. If you cannot attend please let me know ahead of time so that you can provide the information necessary to participate. For the first class, read the first three articles in the case packet: "Suppose We Took Groups Seriously," "The Trouble with Teams," Framework for Analyzing Work Groups." Consider the following questions about Merit Corporation in the McCaskey article: (1) How would you characterize the effectiveness of the New Product Development Group at the end of Part IV of the case? (2) How did the effectiveness of the group change at the end of Part V? (3) What might account for these changes? | ||
| D70, Section 71: | Negotiations (Wade Benzoni) (W) | ||
| CASE PACKET: | Yes | ||
| TEXT: | 1. | Fisher, Ury and Patton, Getting to Yes: Negotiating Agreement Without Giving In, 2nd edition, Penguin, 1991. | |
| 2. | H. Raiffa, The Art and Science of Negotiation, Harvard University Press, 1982. | ||
| Recommended (Not Required): | |||
| 1. | Bazerman and Neale, Negotiating Rationally, Free Books, 1992. | ||
| 2. | Case Packet | ||
| First Assignment: | Please carefully note that there is an attendance policy for this course. Prepared attendance is required for all sessions in which there is a negotiation. If a student misses a negotiation, he or she will be penalized one letter grade. If the student fails to inform the instructor of his or her absence in advance, the student will lose an additional letter grade. Each student is allowed one miss without penalty, assuming that the instructor has been notified in advance and the student has found a replacement. The attendance policy will be in force from the first class session on. There will be a negotiation during the first class session. Those not in attendance the first day will lose their "free miss" if the instructor is informed that they will not be in attendance. If the instructor is not informed, students who are not in attendance the first class session will lose one letter grade and their option of a "free miss." Additional time will be spent during the first class session explaining the attendance policy if there are any questions. Negotiation role play materials will be distributed for the first negotiation during the actual class session. | ||
| D72, Section 71: | Ethical Dimensions (Messick, D.) (Th) | ||
| CASE PACKET: | Yes | ||
| TEXT: | R. Kidder, How Good People Make Tough Choices, 1st edition, Wm. Morrow, 1994 | ||
| First Assignment: | Read and be prepared to discuss "Peter Green's First Day" and "The Gun in the Grass at Your Feet" (from the case packet). Hand in an example of an ethical dilemma that you faced in your professional life. Be prepared to discuss the case in class. | ||
| D77, Section 81: | Gender in Management (Lindholm) (Th) | ||
| CASE PACKET: | Yes | ||
| TEXT: | None | ||
| First Assignment: | Read the following in the case packet: (1) "The Status of Women Managers in the United States," (2) "When Will Women Get to the Top?," (3) Women in Management, The Spare Sex," (4) "Women of Color in Management," (5) If you Can't Join Em, Beat Em." | ||
| 122 - REAL ESTATE | |||
| D75, Section 81: | Seminar in Real Estate (Kendall) (T) | ||
| CASE PACKET: | Yes | ||
| TEXT: | None | ||
| First Assignment: | Purchase case packet before the first class and read the assigned readings. | ||
| 128 - MANAGERIAL ECONOMICS | |||
| D30, Section 71: | Microeconomic Analysis (Lacey) (Th) | ||
| CASE PACKET: | Yes | ||
| TEXT: | R. Pindyck and D. Rubinfeld, Microeconomics, 3rd edition, Prentice-Hall, 1995. | ||
| First Assignment: | Look over the course outline and the first section of the case packet to prepare for the first lecture. | ||
| D30, Section 81: | Microeconomic Analysis (Jackson) (M) | ||
| CASE PACKET: | Yes | ||
| TEXT: | R. Pindyck and D. Rubinfeld, Microeconomics, 3rd edition, Prentice-Hall, 1995. | ||
| First Assignment: | Read the Lecture Notes on Demand, and if your quantitative skills are rusty consider the math review problems in the case packet. | ||
| D41, Section 51: | Competitive Strategy and Industrial Structure (Maher) (S) | ||
| CASE PACKET: | Yes | ||
| TEXT: | M. Porter, Competitive Strategy, latest edition, The Free Press. | ||
| Besanko, Dranove and Shanley, Economics of Strategy, latest edition, Wiley. | |||
| First Assignment: | Read: (a) "Primer: Economic Concepts for Strategy" in The Economics of Strategy (BDS); (b) "Beyond Performance Measurement: The Use and Misuse of Economic Profit" by Rabin, Werner and Mctaggart in the case packet; (c) Chs. 1-3 in Porter. | ||
| D50, Section 71: | Macroeconomic Analysis (Phelan) (T) | ||
| CASE PACKET: | Yes | ||
| TEXT: | Abel and Bernanke, Macroeconomics, Addison and Wesley. | ||
| First Assignment: | Get an e-mail address (if you don't already have one). | ||
| D51, Section 71: | Business and Economic Forecasting (Evans) (M) | ||
| CASE PACKET: | Yes | ||
| TEXT: | Pindyck and Rubinfeld, Econometric Models and Economic Forecasts, McGraw-Hill, 1991. | ||
| First Assignment: | No first assignment. | ||
| D52, Section 71: | International Economics (Prokop) (W) | ||
| CASE PACKET: | Yes | ||
| TEXT: | H. Thompson, International Economics: A Microeconomic Approach, Longman, 1993. | ||
| First Assignment: | Please read Ch. 1, pp. 3-36, on International Markets from Thompson. | ||
| 132--ENVIRONMENT | |||
| D50, Section 71: | Management and Its Environment (Haider) (Th) | ||
| CASE PACKET: | Yes | ||
| TEXT: | None | ||
| First Assignment: | Case: ConEd vs. Conservationists and related readings. | ||
| 142 - BUSINESS LAW | |||
| D35, Section 81: | Business Law I (McCareins) (T) | ||
| CASE PACKET: | None | ||
| TEXT: | Maurer, Business Law, Harcourt-Brace, latest. | ||
| First Assignment: | Read Chs. 1-4. | ||
| 152 - FINANCE | |||
| D30, Section 71: | Finance I (Skiadas) (T) | ||
| CASE PACKET: | Yes | ||
| TEXT: | R. Brealey and S. Myers, Principles of Corporate Finance, 5th edition, McGraw-Hill, 1996. | ||
| K. Morris and A. Siegel, The Wall Street Journal Guide to Understanding Money and Investments, Lightbulb Press, most recent. | |||
| First Assignment: | Read unstarred sections of Chapters 1 and 2 of Brealey and Myers. | ||
| D30, Section 72: | Finance I (Heaton) (Th) | ||
| CASE PACKET: | Yes | ||
| TEXT: | R. Brealey and S. Myers, Principles of Corporate Finance, 5th edition, McGraw-Hill, 1996. | ||
| Recommended | |||
| Mayes and Shank, Financial Analysis with Microsoft Excel, 2nd edition, Harcourt-Brace, 1995. | |||
| Morris and Siegel, The Wall Street Journal Guide to Understanding Money and Markets, 2nd edition, Lightbulb Press, 1993. | |||
| First Assignment: | Read Chapters 1 and 2 of Brealey and Myers. Read the teaching note "Present and Future Value Concepts and Applications" in case packet. | ||
| D41, Sections 71/72: | Finance II (Hamid) (M)/(W) | ||
| CASE PACKET: | Yes | ||
| TEXT: | R. Brealey and S. Myers, Principles of Corporate Finance, 5th edition, McGraw-Hill, 1996. | ||
| D. Chew, The New Corporate Finance: Where Theory Meets Practice, McGraw-Hill, 1993. | |||
| First Assignment: | No first assignment. | ||
| D42, Section 71: | Financial Decisions (Raviv) (M) | ||
| CASE PACKET: | Yes | ||
| TEXT: | None | ||
| First Assignment: | Read and be prepared to discuss the Butler Lumber case. Use the questions in the syllabus to guide your preparation. | ||
| D53, Section 81: | Risk Management and Insurance (Gron) (T) | ||
| CASE PACKET: | Yes | ||
| TEXT: | Williams, Smith and Young, Risk Management and Insurance, 7th edition, McGraw-Hill, 1995. | ||
| First Assignment: | None | ||
| D60, Section 71: | Investments (K. Daniel) (T) | ||
| CASE PACKET: | Yes | ||
| TEXT: | Bodie, Kane and Marcus, Investments, 3rd edition, Irwin, 1996. | ||
| First Assignment: | Please see the course web page for the first class assignment: http://kent.kellogg.northwestern.edu/D60. | ||
| D61, Section 71: | Investment Banking (Roberson) (M) | ||
| CASE PACKET: | Yes | ||
| TEXT: | None | ||
| First Assignment: | Will be in the case packet. | ||
| D62, Section 71: | Investment Portfolio Management (Breen) (T) | ||
| CASE PACKET: | Yes | ||
| TEXT: | None | ||
| First Assignment: | First assignment information is in case packet. | ||
| D65, Section 71: | Futures and Options Markets (Hagerty) (Th) | ||
| CASE PACKET: | Yes | ||
| TEXT: | J. Hull, Options, Futures and Other Derivatives, 3rd edition, Prentice Hall, 1997. | ||
| First Assignment: | No first assignment. | ||
| D70, Section 81: | International Finance (Venkataraman) (M) | ||
| CASE PACKET: | Yes | ||
| TEXT: | A. Shapiro, Multinational Financial Management, 5th edition, Prentice-Hall, 1996. | ||
| First Assignment: | First assignment will be in the case packet. | ||
| 154 - HEALTH SERVICES MANAGEMENT | |||
| D51, Section 71: | Legal Aspects of Health Services Management: Tactical Use of the Law by Health Industry Managers (Marren) (Th) | ||
| CASE PACKET: | Yes | ||
| TEXT: | None | ||
| First Assignment: | Please see the case packet. | ||
| D75, Section 81: | Managerial Challenges in the Pharmaceutical, Biotechnology, and Medical Device Industries (Hughes) (T) | ||
| CASE PACKET: | Yes | ||
| TEXT: | None | ||
| First Assignment: | None | ||
| E12, Section 81: | Health Services Management Field Study (Frederick) (M) | ||
| CASE PACKET: | None | ||
| TEXT: | None | ||
| First Assignment: | Each student shall be prepared to identify the field study project they plan to undertake, including the institution or company involved, the individual responsible for coordinating the project at the institution or company, and an outline of the project to be undertaken. The first class meeting will be devoted to getting each student's project underway, scheduling progress report meetings and appropriate follow-ups throughout the course. | ||
| 162 - MARKETING | |||
| D30, Section 71: | Marketing I (Voorn) (M) | ||
| CASE PACKET: | Yes | ||
| TEXT: | P. Kotler, Marketing Management, 9th edition, Prentice-Hall, 1996. | ||
| First Assignment: | Read Kotler, Chs. 1 and 4. Read Chapter 3 in Voorn Marketing Plan Book. Read Bross Cord Case for Class Discussion. | ||
| D30, Section 72: | Marketing I (Tybout) (W) | ||
| CASE PACKET: | Yes | ||
| TEXT: | P. Kotler, Marketing Management, 9th edition, Prentice-Hall, 1996. | ||
| First Assignment: | Skim Kotler, Chs. 1-3. Prepare "Pricing Predicament" for class discussion. | ||
| D50, Section 71: | Research Methods in Marketing (Malthouse) (M) | ||
| CASE PACKET: | Yes | ||
| TEXT: | Optional: Churchill, Marketing Research, 6th edition, Dryden, 1995. | ||
| First Assignment: | Read Backward Marketing Research article in the case packet. | ||
| D50, Section 72: | Research Methods in Marketing (Levy) (W) | ||
| CASE PACKET: | TBA | ||
| TEXT: | TBA | ||
| First Assignment: | TBA | ||
| D51, Section 81: | Policies in Marketing Channels (Rolnicki) (M) | ||
| CASE PACKET: | Yes | ||
| TEXT: | Stern, El Ansary, Managing Marketing Channels, Prentice-Hall, latest | ||
| First Assignment: | Spontaneous class discussion. | ||
| D54, Section 71: | Advertising Policies and Management (Sternthal) (W) | ||
| CASE PACKET: | TBA | ||
| TEXT: | TBA | ||
| First Assignment: | TBA | ||
| D54, Section 81: | Advertising Policies and Management (Ford) (T) | ||
| CASE PACKET: | Yes | ||
| TEXT: | None | ||
| First Assignment: | Read articles: "Notes on Advertising Function," "The Agency as Brand Architect," "Consultants--Within the Realm of Possibility." Read the Francis, Berther and Allfeed case and be prepared to discuss it in class. Review week 1 outline in case packet and be prepared to discuss questions and issues. | ||
| D57, Section 71: | Quantitative Marketing Models (Gupta) (T) | ||
| CASE PACKET: | Yes | ||
| TEXT: | D. Clarke, Marketing Analysis and Decision Making (text and cases and spreadsheets with 3-1/2 inch diskette), 2nd edition, Scientific Press, 1993. | ||
| First Assignment: | Review basics of calculus, such as how to compute the first derivative functions. Read Clarke, Chs. 1-2, especially pp. 62-70; read also pp. 273-276. From course packet, read Appendix C from Lilien, Kotler and Moorthy and skim slides for the first class session. | ||
| D58, Section 81: | Models of Consumer Behavior (Calder) (M) | ||
| CASE PACKET: | TBA | ||
| TEXT: | TBA | ||
| First Assignment: | TBA | ||
| D65, Section 71: | Introduction of New Products (Silverman) (Th) | ||
| CASE PACKET: | Yes | ||
| TEXT: | Urban and Hauser, Design and Marketing of New Products, 2nd edition, Prentice-Hall, 1993. | ||
| First Assignment: | Read Urban and Hauser, Ch. 1 (skim) and Ch. 2. Read the following articles: "New Product Management for the 80's," "The Politics of Innovation," "The New Product Development Map," "Matching the Process of Product Development to its Context" (Dolan). Consider and be prepared to answer the following: (a) What is a new product? (b) Name three companies that are good at new products. What makes them so? (c) Name three companies that are poor at new products. What makes them so? | ||
| D66, Sections 71/81: | Marketing Strategy (Krishnamurthi) (T)/(M) | ||
| CASE PACKET: | Yes | ||
| TEXT: | Larrache and Gatignon, Markstrat 2, latest, Scientific, 1990. | ||
| Optional: Walker, Boyd and Larrache, Marketing Strategy, latest, Irwin. | |||
| First Assignment: | Bring a passport size photo to first class meeting. | ||
| D71, Section 81: | Transportation Marketing (Hagestad) (M) | ||
| CASE PACKET: | Yes | ||
| TEXT: | None | ||
| First Assignment: | (1) "Participants in the Transportation Market," Author and Source Unknown. (2) "The Latest Buzz," Distribution, January 1996. (3) "Picking Up Speed," Business Week, January 8, 1996. (4) "A Signal to the Trade," Travel Agent, December 26, 1994. (5) "Airlines Profits are Estimated at Record Highs," Wall Street Journal, July 12, 1996. (6) "U.S. Agents Set Record in March, Logging Over $6 Billion in Sales," Travel Weekly, April 22, 1996. (7) "Airlines, Forwarders Say Wealth of Freight is Straining Slow-Growing Capacity," Traffic World, May 8, 1995. (8) "American Railroads--A Primer," Hagestad, Speech to Railroad Financial Conference, June 20, 1996. (9) "Study Predicts Doubling of Box Traffic," American Shipper, April, 1996. (10) "Delivering the Goods," Henkoff, Fortune, November 28, 1996. (11) "Down But Not Out," Distribution, July 1995. (12) "Mountain High, River Wide," Distribution, May 1994. (13) "Contract Logistics, Joint Ventures Expected to Characterize the 90's," Traffic World, March 11, 1991. (14) "A Global Player in Any Language," World Art, January 1996. (15) "Logistics Excellence," Management Accounting, August 1987. (16) "Tailored Logistics: The Next Advantage," Joseph B. Fuller, James O'Connor, Richard Rawlinson, Harvard Business Review, May-June 1993. | ||
| D77A, Section 81: | Production Development and Design (Herbst) (M) | ||
| CASE PACKET: | TBA | ||
| TEXT: | TBA | ||
| First Assignment: | TBA | ||
| D77B, Section 81: | Production Development and Design (Glass) (M) | ||
| CASE PACKET: | TBA | ||
| TEXT: | TBA | ||
| First Assignment: | TBA | ||
| 172 - OPERATIONS | |||
| D30, Sections 71/72: | Operations Management (Thondavadi) (W)/(Th) | ||
| CASE PACKET: | Yes | ||
| TEXT: | None | ||
| First Assignment: | Read all materials for Session 1 in the case packet. | ||
| D51A, Section 81: | Total Quality Management (Thondavadi) (M) | ||
| CASE PACKET: | Yes | ||
| TEXT: | None | ||
| First Assignment: | Read all materials for Session 1 in the case packet. | ||
| D77, Section 81: | Total Quality Schools (Bakalis) (T) | ||
| CASE PACKET: | Yes | ||
| TEXT: | J. Fields, Total Quality for Schools: A Suggestion for American Education, 1st edition, ASQC Quality Press, 1993. | ||
| First Assignment: | (a) Read the brief scenario outlined in Assignment A of the case packet along with the charts and be prepared to answer the questions posed. (b) Read the following articles and be prepared to discuss the key concepts and ideas of Total Quality Management with particular emphasis on how these ideas may be applied to public schools: (1) "TQM 101: The Basics of Total Quality Management"; (2) "From Top Secret to Top Priority: The Story of TQM"; (3) "A Note on Quality: The Views of Deming, Juran and Crosby." (c) Read Fields, Chs. 1 and 2. | ||
| 176 - PUBLIC MANAGEMENT | |||
| D45A, Section 81: | Development Finance (Kellogg) (M) | ||
| CASE PACKET: | TBA | ||
| TEXT: | TBA | ||
| First Assignment: | TBA | ||
| D75B, Section 81: | Privatization (Fryklund) (M) | ||
| CASE PACKET: | TBA | ||
| TEXT: | TBA | ||
| First Assignment: | TBA | ||
| D77, Section 81: | Arts Management (Scheff) (T) | ||
| CASE PACKET: | Yes | ||
| TEXT: | None | ||
| First Assignment: | Read the materials in the case packet assigned for week one and be prepared to discuss them in class. | ||
| 182 - DECISION SCIENCES | |||
| D00, Section 71: | Math Review (Pazgal) (F) | ||
| CASE PACKET: | Yes | ||
| TEXT: | None | ||
| First Assignment: | None | ||
| D33, Section 51: | Mathematical Methods For Management (Reinhardt) (S) | ||
| CASE PACKET: | Yes | ||
| TEXT: | Anderson, Sweeney and Williams, Statistics for Business and Economics, 6th edition, West Publishing Co., 1996. | ||
| First Assignment: | Assignment is in the case packet. | ||
| D33, Section 71: | Mathematical Methods For Management (McKeon) (W) | ||
| CASE PACKET: | Yes | ||
| TEXT: | Anderson, Sweeney and Williams, Statistics for Business and Economics, 6th edition, West Publishing Co., 1996. | ||
| First Assignment: | Week 1 assignment is in the case packet. | ||
| D33, Section 72: | Mathematical Methods For Management (Sandholm) (Th) | ||
| CASE PACKET: | Yes | ||
| TEXT: | Anderson, Sweeney and Williams, Statistics for Business and Economics, 6th edition, West Publishing Co., 1996. | ||
| First Assignment: | Read Ch. 4 of ASW. | ||
| D34, Section 71: | Statistical Methods For Management (Wang) (T) | ||
| CASE PACKET: | Yes | ||
| TEXT: | Anderson, Sweeney and Williams, Statistics for Business and Economics, 6th edition, West Publishing, 1996. | ||
| Recommended: Student version of MINITAB, Addison-Wesley (Windows or Mac version). | |||
| First Assignment: | None | ||
| D34, Section 72: | Statistical Methods For Management (Pazgal) (W) | ||
| CASE PACKET: | Yes | ||
| TEXT: | Anderson, Sweeney and Williams, Statistics for Business and Economics, 6th edition, West Publishing, 1996. | ||
| First Assignment: | None | ||
| D36, Section 71: | Accelerated Mathematical Methods (Smorodinsky) (Th) | ||
| CASE PACKET: | Yes | ||
| TEXT: | Anderson, Sweeney and Williams, Statistics for Business and Economics, 6th edition, West Publishing, 1996. | ||
| First Assignment: | Do the reading assignment in Ch. 1 of the case packet. | ||
| D40, Section 81: | Applied Quantitative Methods (Pazgal) (Th) | ||
| CASE PACKET: | Yes | ||
| TEXT: | E. Frees, Data Analysis Using Regression Models: The Business Perspective, 1st edition, Prentice-Hall, 1996. | ||
| First Assignment: | Review "simple regression." | ||
