I worked in investment banking, consumer products and Latin American capital markets. I didn’t want to stay in that world. I knew I had to expand my marketing expertise when I began looking forward to researching the companies, meeting with management teams and following product development from idea to shelf. My experience with a small start-up opened my eyes to the vast marketing possibilities, especially the combination of analytics and creativity. Any idea I had, as long as I could prove the use of it, was not only viable, but do-able.
That feeling of “anything’s possible” is why Kellogg really appealed to me. You arrive on campus and can immediately contribute. Professionally, co-workers noticed I was always hungry for something different. Even if the position or role was unclear, I went for it. While it was scary at times, it was invigorating to determine my path. I brought that same sense of adventure to the classroom and to my team projects. I improved my listening skills and stayed open to ideas.
I just finished a marketing research project. It was more analytical, but for this project, I actually got to use these research approaches and see them in action. I was applying data and solving real problems for real clients. That very moment, my perception became reality.