http://insight.kellogg.northwestern.edu/ en-us ℗ & © 2008 Kellogg School of Management INSIGHT in Person Kellogg School of Management Whether you are looking for knowledge you can apply at work or a topic to spark your creativity, Kellogg Insight is your destination for the latest ideas from Northwestern University's top business faculty Through podcasts and video interviews, learn firsthand about how Kellogg School faculty conducted their studies, and gain a deeper understanding of how their research impacts you. Kellogg INSIGHT kellogginsight@kellogg.northwestern.edu Kellogg INSIGHT Whipping the Supply Line into Shape New insight into the bullwhip effect http://www.kellogg.northwestern.edu/podcasts/insight/bray/ProfessorBray_bullwhip effects.mp3 Fri, 03 May 2013 9:00:00 GMT 10:54 Kellogg Insight, Robert Bray Kellogg INSIGHT All Gain from Guaranteed Access to Key Goods and Services A guaranteed minimum distribution system is optimal http://www.kellogg.northwestern.edu/podcasts/insight/mcguire/McGuire2013.mp3 Mon, 08 Apr 2013 9:00:00 GMT 10:54 Kellogg Insight, Therese McGuire, Guaranteed Minimum Distribution Kellogg INSIGHT Principles of Pricing Counterintuitive ideas on pricing in a competitive environment http://www.kellogg.northwestern.edu/podcasts/insight/vohra/PrinciplesofPricing.mp3 Wed, 12 Mar 2013 9:00:00 GMT 10:54 Kellogg Insight, Rakesh Vohra, Lakshman Krishnamurthi Kellogg INSIGHT Is Wikipedia Biased? Verifying the "neutral point of view" http://www.kellogg.northwestern.edu/podcasts/insight/Greenstein/ShaneGreensteinfeb2013.mp3 Mon, 04 Feb 2013 9:00:00 GMT 10:54 Kellogg Insight, wikipedia, Greenstein Kellogg INSIGHT Do Less Why managers should stop micromanaging and trust their employees http://www.kellogg.northwestern.edu/podcasts/insight/Murnighan/MurnighanJan2013.mp3 Mon, 07 Jan 2013 9:00:00 GMT 10:54 Kellogg Insight, leadership, Murnighan Kellogg INSIGHT Is There a Female Leadership Style? Data suggests the answer is "Yes" http://www.kellogg.northwestern.edu/podcasts/insight/Matsa/DavidMatsa122012.mp3 Mon, 03 Dec 2012 9:00:00 GMT 10:54 Kellogg Insight, leadership, david matsa Kellogg INSIGHT Buying Behaviors of Emerging Middle Classes How new consumers in developing nations choose their brands http://www.kellogg.northwestern.edu/podcasts/insight/salvo/salvo.mp3 Wed, 31 Oct 2012 9:00:00 GMT 10:54 Kellogg Insight, alberto salvo, middle class, brands Kellogg INSIGHT How Much Is Your Customer's Time Worth? If you are in fast food, a surprising amount http://www.kellogg.northwestern.edu/podcasts/insight/allon/Allon91312.mp3 Mon, 01 Oct 2012 9:00:00 GMT 13:09 Kellogg Insight, gad allon, fast food, time Kellogg INSIGHT A Patient, Not a Person Medicine's bad habit of dehumanizing patients http://www.kellogg.northwestern.edu/podcasts/insight/waytz/waytz.mp3 Tue, 04 Sep 2012 9:00:00 GMT 24:48 Kellogg Insight, adam waytz, medicare, healthcare Kellogg INSIGHT Housing's Albatross Negative equity weighs on the market http://www.kellogg.northwestern.edu/podcasts/insight/melzer/MelzerAugust2012.mp3 Fri, 03 Aug 2012 9:00:00 GMT 24:48 Kellogg Insight, Melzer, housing Kellogg INSIGHT How Public Outrage Affects CEO Pay Compensation changes but does not always decline? http://www.kellogg.northwestern.edu/podcasts/insight/kuhnen/CEO-July-2012-PC.mp3 Mon, 02 Jul 2012 9:00:00 GMT 24:48 Kellogg Insight, Kuhnen, ceo, compensation Kellogg INSIGHT Rebooting Employer-sponsored Healthcare Would employees be happier with more health plan choices? http://www.kellogg.northwestern.edu/podcasts/insight/leemore/D.Leemore-Health-Insurance.mp3 Mon, 04 Jun 2012 9:00:00 GMT 24:48 Kellogg Insight, Leemore, health insurance Kellogg INSIGHT Goes Together Like Guilt and Pleasure Guilty pleasures may be the best kind http://www.kellogg.northwestern.edu/podcasts/insight/Goldsmith/Guilty_Pleasure.mp3 Fri, 04 May 2012 9:00:00 GMT 24:48 Kellogg Insight, Goldsmith, guilty pleasure Kellogg INSIGHT Should I Bring an Umbrella Rating forecasters is difficult, but not impossible http://www.kellogg.northwestern.edu/podcasts/insight/vohra/vohra-forecasting.mp3 Fri, 02 Mar 2012 16:00:00 GMT 24:48 Kellogg Insight, Rakesh, Vohra, Forcasting, weather Kellogg INSIGHT Downplaying Social Pain Snubs and rejections hurt worse than others think they do http://www.kellogg.northwestern.edu/podcasts/insight/nordgren/nordgren-bullying.mp3 Fri, 03 Feb 2012 16:00:00 GMT 24:48 Kellogg Insight, Loran, Nordgren, Bullying, snubs, rejections Kellogg INSIGHT A Surprising Secret to Netflix's Runaway Success A little uncertainty can go a long way. Based on the research of Achal Bassamboo, Sunil Kumar and Ramandeep Randhawa http://www.kellogg.northwestern.edu/podcasts/insight/bassamboo/bassamboo-netflix.mp3 Mon, 02 Jan 2012 16:00:00 GMT 24:48 Achal Bassamboo, Kellogg Insight, Netflix, DVD, Streaming Video Kellogg INSIGHT Performing Best When It Matters Most Critical ability is a key to success. Based on the research of Julio Gonzalez-Diaz, Olivier Gossner and Brian W. Rogers http://www.kellogg.northwestern.edu/podcasts/insight/Rogers-Brian/Rodgers-KelloggInsight-CriticalAbility.mp3 Fri, 02 Dec 2011 19:00:00 GMT 24:48 Brian Rogers, Kellogg Insight, Critical, Ability, Success, Performing Kellogg INSIGHT Nice Guys Finish Last Altruism may be rewarded with prestige, but seldom with leadership http://www.kellogg.northwestern.edu/podcasts/insight/Livingston/Livingston_nice_guys_finish_last.mp3 Fri, 04 Nov 2011 19:00:00 GMT 24:48 Robert Livingston, Altruism, leadership, kellogg, insight, northwestern, university Kellogg INSIGHT One, Two, Three Stats and More at the Old Ballgame Identifying baseballs best players and most reliable statistics http://www.kellogg.northwestern.edu/podcasts/insight/McShane/Blake_McShane.mp3 Fri, 30 Sep 2011 19:00:00 GMT 24:48 Blake McShane, baseball, statistics, kellogg, insight Kellogg INSIGHT Age and Great Invention Scientists who make breakthroughs are older than ever http://www.kellogg.northwestern.edu/podcasts/insight/jones/benjones.mp3 Fri, 2 Sep 2011 19:00:00 GMT 24:48 ben jones, kellogg Kellogg INSIGHT Not All VCs Are Created Equally High-quality venture capitalists can improve financial management and reporting http://www.kellogg.northwestern.edu/podcasts/insight/wongsunwai/wongsunwai.mp3 Fri, 29 Jul 2011 19:00:00 GMT 38:33 wan wongsunwai, kellogg Kellogg INSIGHT Talk to Your Doctor About How consumer drug ads affect prescribing practices http://www.kellogg.northwestern.edu/podcasts/insight/krishnamurthi/Krishnamurthi-dtca.mp3 Thu, 30 Jun 2011 19:00:00 GMT 38:02 lakshman, krishnamurthi, kellogg Kellogg INSIGHT Cooking the Books Why do firms issue financial misstatements? http://www.kellogg.northwestern.edu/podcasts/insight/srivastava/srivastava.mp3 Fri, 03 Jun 2011 19:00:00 GMT 34:10 anup, srivastava, kellogg Kellogg INSIGHT $1,000 Cash Back Implications for customer and dealer negotiations http://www.kellogg.northwestern.edu/podcasts/insight/ZettelmeyerBusse/Zettelmeyer_Busse.mp3 Fri, 29 Apr 2011 19:00:00 GMT 34:27 Florian Zettelmeyer, Meghan Busse kellogg Kellogg INSIGHT What has the Internet Done for the Economy? The puzzling spread of the commercial Internet could explain wage inequalities http://www.kellogg.northwestern.edu/podcasts/insight/greenstein/shanegreenstein.mp3 Fri, 1 Apr 2011 19:00:00 GMT 29:15 shane greenstein, kellogg Kellogg INSIGHT Missing In Aisle 5 When grocery stores borrow, consumer experience drops http://www.kellogg.northwestern.edu/podcasts/insight/matsa/davidmatsa.mp3 Fri, 4 Mar 2011 19:00:00 GMT 32:06 david matsa, kellogg Kellogg INSIGHT The Fall of German Biotech How the anti-biotech movement tripped up once-pioneering firms http://www.kellogg.northwestern.edu/podcasts/insight/weber/klausweber.mp3 Fri, 4 Feb 2011 19:00:00 GMT 38:33 klaus weber, kellogg Kellogg INSIGHT The Psychology of Power and Consumer Behavior The Psychology of Power and Consumer Behavior http://www.kellogg.northwestern.edu/podcasts/insight/galinsky-rucker/galinsky-rucker.mp3 Tue, 28 Dec 2010 19:00:00 GMT 23:02 adam galinsky, derek rucker, kellogg Kellogg INSIGHT The Biochemistry of Financial Risk Testosterone's influence on financial decisions http://www.kellogg.northwestern.edu/podcasts/insight/sapienza/sapienza.mp3 Fri, 03 Dec 2010 19:00:00 GMT 25:05 paola sapienza, kellogg Kellogg INSIGHT Desire to Acquire Powerlessness and compensatory consumption http://www.kellogg.northwestern.edu/podcasts/insight/rucker/rucker.mp3 Fri, 29 Oct 2010 19:00:00 GMT 13:03 derek rucker, kellogg Kellogg INSIGHT Rationalization in Decision Making Why we don't always choose our favorite option http://www.kellogg.northwestern.edu/podcasts/insight/Feddersen/Feddersen.mp3 Fri, 01 Oct 2010 19:00:00 GMT 20:06 feddersen, decision making, kellogg Kellogg INSIGHT Marketing to the Bottom of the Pyramid 3 billion impoverished people worldwide represent a vast marketing opportunity for innovative, socially minded companies http://www.kellogg.northwestern.edu/podcasts/insight/calder/BobbyCalder.mp3 Fri, 03 Sep 2010 19:00:00 GMT 27:45 calder, poverty, kellogg Kellogg INSIGHT Mysterious Profit Peso events drive returns to the carry trade http://www.kellogg.northwestern.edu/podcasts/insight/rebelo/rebelo.mp3 Mon, 30 Aug 2010 19:00:00 GMT 11:25 rebelo, profit, trade, professor, kellogg Kellogg INSIGHT The Effects of Health On Wealth: Major illness leads to financial catastrophe for the uninsured Anecdotal evidence about the bankrupting effects of illness on uninsured Americans abounds, but new research by David Dranove adds scientific weight to the claim. http://www.kellogg.northwestern.edu/podcasts/insight/Dranove/Dranove.mp3 Fri, 9 Jul 2010 19:00:00 GMT 20:36 dranove, professor, kellogg Kellogg INSIGHT Why Boycotts Succeed and Fail Corporate vulnerability and damaged reputations http://www.kellogg.northwestern.edu/podcasts/insight/king/king.mp3 Fri, 4 Jun 2010 19:00:00 GMT 28:00 king, professor, kellogg Kellogg INSIGHT Discounted Diapers and Stockpiles of Soup Managing earnings through marketing http://www.kellogg.northwestern.edu/podcasts/insight/chapman/chapman.m4v Fri, 30 Apr 2010 19:00:00 GMT 12:22 chapman, rusticus, professor, kellogg Kellogg INSIGHT Discounted Diapers and Stockpiles of Soup Managing earnings through marketing http://www.kellogg.northwestern.edu/podcasts/insight/chapman/chapman.mp3 Fri, 30 Apr 2010 19:00:00 GMT 12:22 chapman, professor, kellogg Kellogg INSIGHT UPDATED: Seeing Is Believing, Unless It Isnt Loss of control makes the mind misperceive http://www.kellogg.northwestern.edu/podcasts/insight/galinsky/seeing/galinskyseeing234.mp3 Tue, 6 Apr 2010 19:00:00 GMT 8:57 galinsky, professor, kellogg Kellogg INSIGHT Are Large CEO Severance Packages Justified? The Underlying Factors of CEO Severance http://www.kellogg.northwestern.edu/podcasts/insight/Lys-Rusticus/LysRusticus.m4v Fri, 26 Feb 2010 19:00:00 GMT 20:00 lys, rusticus, professor, kellogg Kellogg INSIGHT Are Large CEO Severance Packages Justified? The Underlying Factors of CEO Severance http://www.kellogg.northwestern.edu/podcasts/insight/Lys-Rusticus/LysRusticus.mp3 Fri, 26 Feb 2010 19:00:00 GMT 20:00 lys, rusticus, professor, kellogg Kellogg INSIGHT Cultural Intelligence in Global Teams A fusion model of collaboration http://www.kellogg.northwestern.edu/podcasts/insight/Brett/Brett.mp3 Thu, 28 Jan 2010 19:00:00 GMT 20:00 Jeanne Brett, professor, kellogg Kellogg INSIGHT Cultural Intelligence in Global Teams A fusion model of collaboration http://www.kellogg.northwestern.edu/podcasts/insight/Brett/Brett.m4v Thu, 28 Jan 2010 19:00:00 GMT 20:00 Jeanne Brett, professor, kellogg Kellogg INSIGHT Science as Team Sport Collaborating at a distance pays off http://www.kellogg.northwestern.edu/podcasts/insight/Uzzi-Jones/Uzzi-Jones.m4v Mon, 04 Jan 2010 19:00:00 GMT 14:09 Ben Jones, Brian Uzzi, professor, kellogg Kellogg INSIGHT Science as Team Sport Collaborating at a distance pays off http://www.kellogg.northwestern.edu/podcasts/insight/Uzzi-Jones/Uzzi-Jones.mp3 Mon, 04 Jan 2010 19:00:00 GMT 14:09 Ben Jones, Brian Uzzi, professor, kellogg Kellogg INSIGHT People are Talking Anticipate product performance through online discussions http://www.kellogg.northwestern.edu/podcasts/insight/Krishnamurthi/Krishnamurthi.mp3 Fri, 04 Dec 2009 19:00:00 GMT 14:23 Lakshman Krishnamurthi, professor, kellogg Kellogg INSIGHT People are Talking Anticipate product performance through online discussions http://www.kellogg.northwestern.edu/podcasts/insight/Krishnamurthi/Krishnamurthi.m4v Fri, 04 Dec 2009 19:00:00 GMT 14:23 Lakshman Krishnamurthi, professor, kellogg Kellogg INSIGHT Golf Lessons Competing with superstars adversely affects performance http://www.kellogg.northwestern.edu/podcasts/insight/brown/brown.mp3 Mon, 02 Nov 2009 19:00:00 GMT 9:13 jennifer brown, professor, kellogg Kellogg INSIGHT Golf Lessons Competing with superstars adversely affects performance http://www.kellogg.northwestern.edu/podcasts/insight/brown/brown.m4v Mon, 02 Nov 2009 19:00:00 GMT 9:13 jennifer brown, professor, kellogg Kellogg INSIGHT Strategic Activism and Nonmarket Strategy When firms become the target of activists http://www.kellogg.northwestern.edu/podcasts/insight/diermeier/diermeier.m4v Mon, 05 Oct 2009 19:00:00 GMT 11:44 daniel diermeier, professor, kellogg Kellogg INSIGHT Strategic Activism and Nonmarket Strategy When firms become the target of activists http://www.kellogg.northwestern.edu/podcasts/insight/diermeier/diermeier.mp3 Mon, 05 Oct 2009 19:00:00 GMT 11:44 daniel diermeier, professor, kellogg Kellogg INSIGHT Place Your Bids Strategies for selling and buying in auctions http://www.kellogg.northwestern.edu/podcasts/insight/galinsky/Galinsky-Bids.mp3 Mon, 07 Sep 2009 19:00:00 GMT 12:33 Adam Galinsky, professor, kellogg Kellogg INSIGHT Place Your Bids Strategies for selling and buying in auctions http://www.kellogg.northwestern.edu/podcasts/insight/galinsky/Galinsky-Bids.m4v Mon, 07 Sep 2009 19:00:00 GMT 12:33 Adam Galinsky, professor, kellogg Kellogg INSIGHT When Does One Good Deed Deserve Another? The calculus of reciprocity http://www.kellogg.northwestern.edu/podcasts/insight/Murnighan/Murnighan.mp3 Tue, 08 Sep 2009 19:00:00 GMT 16:22 Keith Murnighan, professor, kellogg Kellogg INSIGHT When Does One Good Deed Deserve Another? The calculus of reciprocity http://www.kellogg.northwestern.edu/podcasts/insight/murnighan/murnighan.m4v Tue, 08 Sep 2009 19:00:00 GMT 16:22 Keith Murnighan, professor, kellogg Kellogg INSIGHT Brand Scandal Spillover When will a brand scandal spill over and how should competitors respond? http://www.kellogg.northwestern.edu/podcasts/insight/tybout/Alice_Tybout.m4v Wed, 01 Jul 2009 19:00:00 GMT 14:39 Alice Tybout, professor, kellogg Kellogg INSIGHT Brand Scandal Spillover When will a brand scandal spill over and how should competitors respond? http://www.kellogg.northwestern.edu/podcasts/insight/Tybout/Alice_Tybout.mp3 Wed, 01 Jul 2009 19:00:00 GMT 14:39 alice tybout, professor, kellogg, mba Kellogg INSIGHT Firm Size and Service Level When is it advantageous for a service-oriented firm to differentiate itself along service quality dimensions? http://www.kellogg.northwestern.edu/podcasts/insight/allon-gurvich/allon+gurvich.mp3 Mon, 01 Jun 2009 19:00:00 GMT 12:22 gad allon, itay gurvich, professor, kellogg, mba Kellogg INSIGHT Firm Size and Service Level When is it advantageous for a service-oriented firm to differentiate itself along service quality dimensions? http://www.kellogg.northwestern.edu/podcasts/insight/allon-gurvich/allon+gurvich.m4v Mon, 01 Jun 2009 19:00:00 GMT 12:22 Gad Allon, Itay Gurvich, professor, kellogg Kellogg INSIGHT Federal Accounting Rules Downplay the Costs of Extending Credit There's Just No Accounting For Federal Bailouts http://www.kellogg.northwestern.edu/podcasts/insight/lucas/lucas.m4v Mon, 29 Dec 2008 19:00:00 GMT 9:50 Lucas, professor, kellogg, federal bailout, mba Kellogg INSIGHT Federal Accounting Rules Downplay the Costs of Extending Credit There's Just No Accounting For Federal Bailouts http://www.kellogg.northwestern.edu/podcasts/insight/lucas/lucas.mp3 Mon, 29 Dec 2008 19:00:00 GMT 9:50 Lucas, professor, kellogg, federal bailout, mba Kellogg INSIGHT Treasury Debt and Corporate Bond Rates The bond yield spread reflects a Treasury debt convenience yield for investors http://www.kellogg.northwestern.edu/podcasts/insight/Krishnamurthy/Krishnamurthy.mp3 Fri, 05 Dec 2008 19:00:00 GMT 16:11 Krishnamurthy, professor, kellogg, treasury debt, mba Kellogg INSIGHT Treasury Debt and Corporate Bond Rates The bond yield spread reflects a Treasury debt convenience yield for investors http://www.kellogg.northwestern.edu/podcasts/insight/Krishnamurthy/Krishnamurthy.m4v Fri, 5 Dec 2008 19:00:00 GMT 16:11 Krishnamurthy, professor, kellogg, treasury debt, mba Kellogg INSIGHT The Impact of the 2008 Tax Rebates on Consumer Spending A first look at the evidence http://www.kellogg.northwestern.edu/podcasts/insight/parker.m4v Mon, 10 Nov 2008 19:00:00 GMT 18:19 parker, professor, kellogg, tax rebate, mba Kellogg INSIGHT The Impact of the 2008 Tax Rebates on Consumer Spending A first look at the evidence http://www.kellogg.northwestern.edu/podcasts/insight/parker.mp3 Mon, 10 Nov 2008 19:00:00 GMT 18:19 parker, professor, kellogg, tax rebate, mba Kellogg INSIGHT Games Hospitals Play How hospitals cope with competition http://www.kellogg.northwestern.edu/podcasts/insight/dafny.mp3 Thu, 06 Nov 2008 19:00:00 GMT 16:43 dafny, professor, kellogg, hospitals, mba Kellogg INSIGHT Games Hospitals Play How hospitals cope with competition http://www.kellogg.northwestern.edu/podcasts/insight/dafny.m4v Thu, 06 Nov 2008 19:00:00 GMT 16:43 dafny, professor, kellogg, hospitals, mba Kellogg INSIGHT The Outlet Mall Dumping ground, cannibal channel, or smart strategy? http://www.kellogg.northwestern.edu/podcasts/insight/coughlan.mp3 Tue, 28 Oct 2008 19:00:00 GMT 28:31 coughlan, professor, kellogg, outlet mall, mba Kellogg INSIGHT The Outlet Mall Dumping ground, cannibal channel, or smart strategy? http://www.kellogg.northwestern.edu/podcasts/insight/coughlan.m4v Thu, 06 Nov 2008 19:00:00 GMT 28:31 coughlan, professor, kellogg, outlet mall, mba Kellogg INSIGHT The PC industry's increasing maturity pushed Dell to shift its longstanding direct sales model Professor Chopra talks about the research behind A New Channel Strategy for Dell: The PC industry's increasing maturity pushed Dell to shift its longstanding direct sales model http://www.kellogg.northwestern.edu/podcasts/insight/Chopra.m4v Tue, 28 Oct 2008 19:00:00 GMT 21:48 Chopra, professor, kellogg, dell, computers, northwestern, mba Kellogg INSIGHT The PC industry's increasing maturity pushed Dell to shift its longstanding direct sales model Professor Chopra talks about the research behind A New Channel Strategy for Dell: The PC industry's increasing maturity pushed Dell to shift its longstanding direct sales model http://www.kellogg.northwestern.edu/podcasts/insight/Chopra.mp3 Fri, 24 Oct 2008 19:00:00 GMT 21:48 Chopra, professor, kellogg, dell, computers, northwestern, mba Kellogg INSIGHT Stacking the Deck Against Racism Professor Livingston talks about the research behind Stacking the Deck Against Racism: A psychological explanation for impartiality http://www.kellogg.northwestern.edu/podcasts/insight/Livingston.m4v Tue, 28 Oct 2008 19:00:00 GMT 25:22 Livingston, professor, kellogg, impartiality, northwestern, mba Kellogg INSIGHT Stacking the Deck Against Racism Professor Livingston talks about the research behind Stacking the Deck Against Racism: A psychological explanation for impartiality http://www.kellogg.northwestern.edu/podcasts/insight/Livingston.mp3 Tue, 28 Oct 2008 19:00:00 GMT 25:22 Livingston, professor, kellogg, impartiality, northwestern, mba