Technology
Education @ Kellogg (TEK) Classes
Kellogg
offers Ongoing TEK Classes regularly throughout the
school year so that students can brush up on their software
skills. Please consult the TEK
class schedule for a list of upcoming classes.
**
SPSS classes are hands-on courses that require a computer
with SPSS installed. SPSS is bundled with the textbook
of the Marketing Research course (MKTG-450). Please
install the software in your laptop prior to the session.
KIS cannot provide copies of the software.
Further
Assistance
KIS
has extensive documentation available online. For help
with subjects not covered by a TEK class, please consult
our KIS
How-To Documentation.
Course
Descriptions
SPSS
SPSS
is a statistical package commonly used in business and
the social sciences. In this session, we will cover
the basics of using the student version of SPSS.
SPSS
is bundled with the textbook of the Marketing Research
course (MKTG-450); please install the software in your
laptop prior to the session. KIS cannot provide copies
of the software.
The
topics covered in the session are the following:
- How
to read text (ASCII) data and how to import from Excel
- Computing
and recoding data
- Obtaining
frequencies and descriptive statistics
- Comparing
means and proportions
- Analysis
of variance
- Running
regression (create dummy variables, regression diagnostics)
- Creating
graphs
Creating
Macros and Functions in Excel
Macro
Basics
Recording and using macros, assigning macros to buttons
or a shortcut key, and creating and using function macros
Audit
Features
Tracers, attach
Research
Databases
The
Research Datadases session will cover NU Library-subscription
databases that are useful for business and management
research, both in the curriculum and in career management.
Follow along on your laptop with some of the searches
as case study-type research questions are used to search
within the databases. Learn keyword search techniques,
reasons for selecting particular databases for specific
information needs, and the range of information available
to you at Kellogg, including:
•News
/ Trade / Research articles on companies, industries,
markets, technology, etc.
•Company directories (listings), profiles and
financial reports
•Private company information
•Industry information
•Market Share/Rankings
•Analyst Reports
•Global and Country information
•Statistics
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