Kellogg News

Tenure-line faculty members join the departments of marketing, finance, operations, managerial economics and more

Kellogg celebrates the graduating class of 2017

Curricular flexibility, professional development and community building updates further support student experience

News & Events

Chrysler ads featuring troops, farmers take patriotic route


2/5/2013 - Associate Professor of Marketing Derek Rucker discusses the most and least effective Super Bowl ads and the 2013 rankings from the Kellogg School Super Bowl Advertising Review.