Kellogg News

Bay Area winter quarter marks the latest evolution in the expansion of innovation offerings

Consumer decision-making is dramatically more circuitous than it once was. As part of the Marketing at the Leading Edge series, Kevin McTigue discussed how to make inroads amid the seeming chaos

News & Events

Should Sports Arenas Buy Back Tickets That Fans Don’t Want?

2/5/2013 - In the article, Charles E. and Emma H. Morrison Professor of Economics Jeff Ely proposes how sports team box offices could use the secondary ticket sales market as a business opportunity