Kellogg News

Bay Area winter quarter marks the latest evolution in the expansion of innovation offerings

Consumer decision-making is dramatically more circuitous than it once was. As part of the Marketing at the Leading Edge series, Kevin McTigue discussed how to make inroads amid the seeming chaos

News & Events

Super Bowl ads, outage were hits with fans online


2/5/2013 - Associate Professor of Marketing Derek Rucker comments on the use of social media by Super Bowl advertisers leading up to and during the game.