Kellogg News

Bay Area winter quarter marks the latest evolution in the expansion of innovation offerings

Consumer decision-making is dramatically more circuitous than it once was. As part of the Marketing at the Leading Edge series, Kevin McTigue discussed how to make inroads amid the seeming chaos

News & Events

5 Questions with the co-leader of Super Bowl Ad Review

2/5/2013 - Associate Professor of Marketing Derek Rucker discusses the 2013 Kellogg Super Bowl Advertising Review and the most and least effective ads from this year's game.