Kellogg News

Bay Area winter quarter marks the latest evolution in the expansion of innovation offerings

Consumer decision-making is dramatically more circuitous than it once was. As part of the Marketing at the Leading Edge series, Kevin McTigue discussed how to make inroads amid the seeming chaos

News & Events

Pretty smart cookies had bright idea during Super Bowl blackout

2/5/2013 - Clinical Professor of Marketing Tim Calkins comments on Oreo’s use of social media during the power outage during the Super Bowl. The article also notes the Oreo ad’s ranking in the 2013 Kellogg Super Bowl Advertising Review.