Kellogg News

Bay Area winter quarter marks the latest evolution in the expansion of innovation offerings

Consumer decision-making is dramatically more circuitous than it once was. As part of the Marketing at the Leading Edge series, Kevin McTigue discussed how to make inroads amid the seeming chaos

News & Events

Super Bowl Ads Face Off on Twitter in Online Brand Battle


2/4/2013 - Associate Professor of Marketing Derek Rucker comments on the use of social media by Super Bowl advertisers. From the article: “In the last three to four years, brands have been gearing up on the social media front ahead of the game,” Derek D. Rucker, marketing professor at the Kellogg School of Management at Northwestern University, said in an interview. “But now more so than ever we’re seeing them take advantage of it during the game.”