Kellogg News

Diverse group embody spirit and social action of award’s namesake

3 takeaways from Marketing at the Leading Edge, the first dialogue in a series hosted by the Kellogg Marketing Department and Kellogg Marketing Club.

Executive in Residence Andrew Swinand discusses the importance of collecting experiences on the way to achieving career success

Kellogg’s Executive MBA Programs sees surge in growth marked by various global partnerships

Program distinguishes rising stars whose research hints at their game-changing potential

News & Events

Super Bowl Ads Face Off on Twitter in Online Brand Battle

2/4/2013 - Associate Professor of Marketing Derek Rucker comments on the use of social media by Super Bowl advertisers. From the article: “In the last three to four years, brands have been gearing up on the social media front ahead of the game,” Derek D. Rucker, marketing professor at the Kellogg School of Management at Northwestern University, said in an interview. “But now more so than ever we’re seeing them take advantage of it during the game.”